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I Dont Have Your Ph.D. 
Working with Faculty & the Web 
Amanda Costello, B.A. (English Lit) 
College of Education and Human Development 
University of Minnesota 
@amandaesque
Hello 
My name is 
Amanda
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
How we Work
Heres one way to do it
I Don't Have Your Ph.D. : Working with Faculty and the Web
The Specialist 
Snowflake
Levels of Expertise 
 Overall Field 
Family Social Science 
 Sub-Field 
Couple & Family Therapy 
 Specific Topics 
Relationship Decision-Making
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
Ego + Specialization = 
Photo Credit: http://www.flickr.com/photos/30744708@N00/320161805/
Ph.D. People Problems 
Photo Credit: http://www.flickr.com/photos/30744708@N00/320161805/
This semester 
Well, actually 
Too busy!
I Don't Have Your Ph.D. : Working with Faculty and the Web
We Generalists, 
We happy 
generalists
Make This work 
A Step By Step 
Guide
1: Meet Everyone
Welcome to the Web Team! 
Not as scary as it sounds, I promise
2. Solo Meetings 
Photo Credit: Tojosan http://www.flickr.com/photos/28069288@N00/438126971/
http://pixabay.com/en/llama-light-llama-banana-ears-195797/ 
3. Listen
Type One: 
You have great ideas! 
Here is all my content 
on time. do what you 
think is best.
Type two: 
We need to be on 
facebook
Involved? Good. 
Photo Credit: http://upload.wikimedia.org/wikipedia/commons/b/b2/Iron_Man_statue_%284840270076%29.jpg
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
www.theconversationprism.com
I Don't Have Your Ph.D. : Working with Faculty and the Web
conversationprism.com
What the web does 
What people do 
Questions 
# 
Icons from Flaticon, users SimpleIcon and Freepik (freepik.com)
Homework for Experts 
1. Who is this site for? 
2. Who is this site not for? 
3. Are there other sites 
like this?
Type three: 
Internet? 
NOPE
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
Its not you 
Its someone 
like YOU 
Photo Credit: http://upload.wikimedia.org/wikipedia/commons/f/ff/Cat_on_laptop_-_Just_Browsing.jpg
Bring out the 
big listening guns
improv listening guns 
1. Yes 
2. Yes, and 
3. Make 
statements
4. Create Demand 
Photo Credit: Lotus Carroll http://www.flickr.com/photos/11248435@N04/9720369538/
http://commons.wikimedia.org/wiki/File:Doctoralhood.png 
5. youre a pro
Kristina Halvorson 
Content strategy 
for the web 
Erin Kissane 
The Elements of 
content strategy
z.umn.edu/csmap
http://commons.wikimedia.org/wiki/File:Doctoralhood.png 
5. youre a pro
I Don't Have Your Ph.D. : Working with Faculty and the Web
Do not tolerate 
Incivility 
Respect needs to happen, even if 
you dont like someone or agree
Pick your battles 
Is this a hill worth dying on?
Work with 
Assistants 
and feed them
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
Its dangerous to go alone 
take this
Thank you! 
Lets be in touch 
amandac@umn.edu 
@amandaesque

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I Don't Have Your Ph.D. : Working with Faculty and the Web