Nokia- Business Environment Analysis
1 like305 views
The document presents an environment analysis of Nokia, detailing its evolution, workforce, product lines, and market strategies. Nokia, established in 1865, has a significant presence in mobile phones and is focusing on innovations like the 'Scentsory' device, while also expanding its financial services through acquisitions. It highlights competitive gaps in design innovation and the need for Nokia to adapt to emerging markets like India and China.
1 of 44
Download to read offline
Ad
Recommended
Case study on nokia
Case study on nokiashemaezy
油
TNCs like Nokia locate branches globally to minimize costs and be close to customers. Nokia opens factories and offices where labor and real estate are cheap. It also expands into growing markets as consumers in developing countries become wealthier. Nokia employs different types of workers in different locations based on skill level. Highly trained R&D staff work in Europe developing new technology products while basic assembly occurs in lower cost countries. Factories can impact local environments but also provide jobs and skills training for local communities.PRESENTATION ON NOKIA
PRESENTATION ON NOKIATanya Sharma
油
Nokia is a large, multinational telecommunications company headquartered in Finland. It has over 500 researchers at its Nokia Research Center and produces mobile devices that operate on networks around the world. Nokia emphasizes speed, flexibility, and a flat organizational structure, while maintaining policies and practices that promote ethics, sustainability, and compliance with laws and regulations. It is committed to minimizing the environmental impact of its products and operations through initiatives like take-back programs for recycling old phones.Presentation on nokia
Presentation on nokiaSaumitra Gupta
油
Nokia is a leading mobile phone manufacturer headquartered in Finland. It has operations worldwide including in India, where it entered the market in 1995 and has since become a market leader. The document discusses Nokia's logo, tagline, 7Ps of marketing, product life cycle, segmentation, targeting, positioning, print ads used for promotion, and a visit to Nokia priority stores. It summarizes Nokia's history and global operations, its focus on connecting people through services on its phones, and its marketing strategies used in India and abroad to achieve leadership in the mobile phone industry.Nokia marketing strategy
Nokia marketing strategyShivashakthi C
油
Nokia began as a paper mill in 1871 and expanded into various industries such as rubber, cables, and telephones. In 1979, it entered the mobile phone business and helped develop the GSM standard. By the 1990s, Nokia had become the global leader in mobile phones. However, competition from Apple and Android smartphones overwhelmed Nokia's Symbian platform. Under CEO Stephen Elop, Nokia bet exclusively on Microsoft's Windows Phone but failed to gain traction as Android and iOS dominated. In 2013, Microsoft acquired Nokia's devices and services business, marking the end of Nokia as a phone manufacturer.Swot analysis of nokia
Swot analysis of nokiaDebajit Ghosh
油
Nokia is a large mobile phone company founded in 1865 in Finland. It was formerly the largest mobile phone manufacturer in the world, but has faced increasing competition from Apple and Android devices. A SWOT analysis identifies Nokia's strengths as its large distribution network and qualified workforce, but also notes weaknesses such as poor promotion to lower socioeconomic groups and limited after-sales support. Opportunities exist to expand their product line to different price points. Key threats are maintaining market position against competitors and providing competitive services and features.Nokia
NokiaAmit Sharma
油
Nokia was founded in 1865 and over the following century grew to include several Finnish companies, ultimately merging in 1967 to form Nokia Corporation. Nokia entered the mobile phone industry in 1979 through its Mobira subsidiary and helped drive innovations in mobile technology. By the 1990s under CEO Jorma Ollila, Nokia focused exclusively on telecommunications and became the world's largest mobile phone manufacturer. The document traces Nokia's history from its founding to its leadership in mobile through innovations like the first GSM handset and development of smartphones.Product Life Cycle-Nokia Example[Krunal Saija]
Product Life Cycle-Nokia Example[Krunal Saija]Krunal Saija
油
Nokia began as a paper manufacturer in 1871 and expanded into various industries, including telecommunications. However, after dominating the mobile phone market in the late 1990s, Nokia struggled to innovate and compete against emerging smartphone technologies, resulting in a significant decline in market share and profits. Despite a brief resurgence through a partnership with Microsoft, the company's strict focus on the Windows operating system ultimately hindered its ability to recover its former market dominance.Nokia Campaign
Nokia CampaignWorkshopers Hayat脹n脹z脹 G端zelletirecek
油
Nokia is positioning itself as a youthful, innovative brand targeting Turkish consumers through emotional connections and a memorable local motto, 'Nokia seni kendime saklad脹m.' With no current public relations activities, the company focuses on advertising and social media campaigns, particularly on platforms like Pinterest and Facebook, to enhance its popularity among young people. Suggested strategies include utilizing TV advertising with local content and partnerships to emphasize technological features and strengthen brand awareness.Nokia
Nokiaadityaa24
油
Nokia is the world's largest manufacturer of mobile phones since 1998. The presentation provides a brief history of Nokia, starting as a pulp, rubber, and cable manufacturer in 1865 in Finland. It summarizes Nokia's logo changes and market leadership over time. A SWOT analysis identifies strengths in global marketing and quality, weaknesses in outdated operating systems, and opportunities in new software and markets.Case Study on Nokia
Case Study on NokiaApoorva Yadav
油
This document summarizes the history and evolution of Nokia Corporation from 1865 to 2012. It discusses key details about Nokia's leadership, finances, and operations. It also examines Nokia's decline in the smartphone market due to factors like lack of innovation, inadequate assessment of shifting consumer demands towards touchscreen smartphones, and failure to adopt the Android operating system in a timely manner. The document analyzes Nokia's strengths as well as changes it needs to make to its strategy in order to compete effectively in the future.Sony Ericsson (Business Strategy)
Sony Ericsson (Business Strategy)Shabbir Akhtar
油
The Walkman phone, launched in 2005 by Sony Ericsson, combined Sony's renowned consumer electronics with Ericsson's wireless technology and accounted for 25% of the company's sales. The mobile music strategy expanded their portfolio with stylish models featuring high-quality digital music players and easy-to-use software, resulting in a significant increase in sales and profits. However, the brand faced challenges from competitors like Apple, necessitating ongoing product innovation and market adaptation.Nokia ppt
Nokia pptJatin kumar Gupta
油
Nokia, founded in 1967, evolved from a pulp and rubber manufacturer to a leading mobile device producer, achieving significant revenue growth and a strong market presence. The company expanded operations in India in 1995 and was recognized for its consumer appeal and innovative strategies through a flat organization and customer focus. Despite its historical dominance in the smartphone market, Nokia struggled to adapt to emerging trends, leading to its acquisition by Microsoft for $7.2 billion.Nokia sm ppt
Nokia sm pptVishalSingh1484
油
While Nokia had strengths in its large market share and brand recognition, it faced weaknesses like falling behind competitors in operating systems. After losing dominance, Nokia'sSamsung
SamsungPrashant Kumar
油
This document provides an analysis of competitors in the mobile handset market, focusing on Samsung, Nokia, and Sony Ericsson. It discusses each company's history, market share, SWOT analysis, product overview, rural penetration strategies, future corporate strategies, and corporate social responsibility programs. Samsung is analyzed for its diverse product line, strengths in reliability, and threats from cheaper Chinese handsets and economic crises. Nokia's strengths include its strong brand, quality, and distribution network, while threats include the iPhone and economic downturns. Sony Ericsson focuses on technological benefits and music phones but faces challenges from strong competitors and its late market entry. The document also outlines segmentation, positioning, marketing, and social strategies employed by each company.Nokia Evolution
Nokia Evolutionsushanta dhar
油
This document traces the evolution of Nokia phones from 1987 to 2014, highlighting several models that were influential or introduced new technologies. It summarizes Nokia's transition from feature phones running Symbian to smartphones running Windows Phone and Android, including the Nokia Lumia 800 as the first to run Windows Phone in 2011, the Nokia N8 with a 12 megapixel camera in 2010, and the Nokia X in 2014 as Nokia's first Android-based phone.Nokia2
Nokia2Moeen Ahsan
油
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company. It started as a paper mill in 1865 and became the world's largest manufacturer of mobile phones. Nokia has production facilities around the world and sells products in over 130 countries. Its strategic focus is on connecting people through winning devices, consumer internet services, enterprise solutions, networks, and professional services. Nokia emphasizes quality, technological excellence, and understanding customers to differentiate itself and maintain its strong position in the mobile phone market.Search on consumer electronics
Search on consumer electronicsTamanna
油
The document discusses Nokia and Samsung, two leading consumer electronics companies. It provides an overview of each company's history, leadership, products, markets, strategies and comparisons. Nokia was founded in 1865 and is headquartered in Finland, while Samsung is a South Korean company founded in 1938. Both companies produce a wide range of consumer electronic devices and utilize various marketing strategies.Search on consumer electronics (1)
Search on consumer electronics (1)shiwani
油
The document discusses Nokia and Samsung, two leading consumer electronics companies. It provides an overview of each company's history, leadership, products, markets, strategies and comparisons. Nokia was founded in 1865 and is headquartered in Finland, while Samsung is a South Korean company founded in 1938. Both companies produce a wide range of consumer electronic devices and utilize various marketing strategies.Nokia case study
Nokia case studyJunaid Amjad
油
Nokia was established in Finland in 1865 and became a multinational corporation involved in communication, information technology, and consumer electronics. In 1982, Nokia bought Mobira and began manufacturing mobile phones, producing one of the first true mobile phones called the Nokia Mobira Senator. Throughout the 1980s and 1990s, Nokia launched several new mobile phone models and saw success spreading into European and US markets. By the late 1990s, Nokia had become the world's largest mobile phone company, holding around 40% of the global market share. However, in 2010 Nokia partnered with Microsoft and saw a decline as Android and Apple gained popularity. The brand was later sold and regained popularity under new ownership focused on affordable smartphones.Nokia case study
Nokia case studyAbdul Rehman
油
The document discusses Nokia's rise and fall, emphasizing the impact of leadership under Stephen Elop and the strategic partnership with Microsoft. It outlines Nokia's historical context, pivotal mergers, and product innovations, as well as the missteps that led to its decline in the smartphone market. Ultimately, it suggests that inadequate leadership, slow adaptation to competition, and a lack of innovation played key roles in Nokia's downfall.Nokia: Connecting People In New And Better Ways
Nokia: Connecting People In New And Better WaysNokia Conversations
油
Nokia is positioned as a leading global mobile device manufacturer with a significant market share and is focusing on integrating social networking and powerful mobile technology in its offerings. The company aims to provide complete solutions across devices and services, emphasizing user experience through products like Nokia Maps and Ovi services. Nokia's strategy revolves around understanding consumer needs and leveraging trends in mobile communication and entertainment.Nokia product line management analysis - presentation
Nokia product line management analysis - presentationpugcidiots
油
Nokia has historically had a large global market share in mobile phones, with over 220 phone models across multiple product series by 2011. However, its broad product portfolio led to problems like thinly scattered customers and high buyer bargaining power. Nokia addressed this with a product line strategy starting in 1994, creating global platforms for different standards. While this improved efficiency, variability in software needs increased. More recently, Nokia has focused on solutions like reducing product count while better understanding evolving customer needs, and using hierarchical and composition-oriented approaches to manage large software product families.Ibm worklight
Ibm worklightTanay Kishore Mishra
油
The document provides a history of mobile phones from 1973 to 2008. It describes early mobile phones as large devices with short battery life and call time. Over time, phones gained additional features like cameras, games and web browsing. The document highlights several pioneering phones from Nokia, Motorola, Blackberry, Samsung and Apple that demonstrated technological advances and growing popularity of smartphones. These included improved screens, multimedia capabilities and app ecosystems. The rise of Android phones is also noted.Nokia- PPT
Nokia- PPTChandra Shekar Immani
油
Nokia, established in 1865, is a leading telecommunications equipment manufacturer that dominated the mobile phone market from 1998 to 2012. The document outlines Nokia's rise through innovations like the first mobile network and the first GSM phone, as well as its decline due to competition and outdated software strategies. Moving forward, Nokia aims to adapt to globalization and technological advancements, with initiatives like 5G expansions and partnerships with companies like Microsoft and Flipkart.Nokia Fostering Innovation
Nokia Fostering InnovationVasantkumar Parakhiya
油
Nokia began as a paper mill in 1865 and diversified into various industries over the decades through mergers and acquisitions. In 1967, Nokia Corporation was formed by merging Nokia Company, Finnish Rubber Works and Finnish Cable Works. Nokia focused on telecommunications under Jorma Ollila's leadership in the 1980s-90s. Nokia's inclusive culture and dispersed R&D centers around the world fostered innovation by encouraging employees to freely develop their own ideas.Nokia bl 5c
Nokia bl 5cAbhinav Yadav
油
Nokia encountered a problem in mid-2007 when 46 million BL-5C batteries supplied by Matsushita and installed in Nokia phones were found to be defective, causing overheating and explosion issues. Nokia addressed the issue by setting up a website and call center for users to check if their battery was defective and replacing defective batteries free of charge through their customer care centers. However, the battery issues caused a temporary setback in Nokia's market performance, with a decrease in market share and failure of new phone models, resulting in Nokia losing its top position in the global mobile phone market.Case study nokia
Case study nokiaShubham goenka
油
Nokia rose to become the dominant mobile phone company capturing a large share of the market in the late 20th century by producing affordable and easy to use phones. However, competitors like Apple and Samsung emerged in the early 21st century introducing smartphones running on new operating systems like iOS and Android. Nokia failed to keep up with this transition and technological changes, sticking to its existing platform. It lost significant market share and was eventually acquired by Microsoft in 2013, marking the demise of the once leading mobile company.Nokia Oraganizational Design
Nokia Oraganizational DesignRaouf Adss
油
This document contains information about an organizational design project for Nokia. It includes a list of project members, background information on Nokia's history from its founding in 1865 to becoming a top mobile phone manufacturer, and analyses of Nokia's strengths, weaknesses, opportunities, threats, mission, vision, organizational structure, and external environment.Nokia - Business Enviroment Analysis
Nokia - Business Enviroment AnalysisDarshan Singh
油
The document provides an extensive analysis of Nokia, detailing its historical background, workforce data, and research and development efforts. It highlights Nokia's product lines, market strategies, and recent acquisitions aimed at diversification and integration in mobile technologies. Additionally, it discusses the competitive landscape, suggesting improvements like adopting new operating systems and focusing on emerging markets.238784 633884955717278750
238784 633884955717278750Furkan Pehlivan
油
The document provides an overview of Nokia Corporation including its history, products, financials, acquisitions, marketing strategies, and production units. Nokia was founded in 1865 and is now a multinational telecommunications company headquartered in Espoo, Finland. It discusses Nokia's transition from paper and rubber products to becoming the world's largest mobile phone manufacturer.More Related Content
What's hot (20)
Nokia
Nokiaadityaa24
油
Nokia is the world's largest manufacturer of mobile phones since 1998. The presentation provides a brief history of Nokia, starting as a pulp, rubber, and cable manufacturer in 1865 in Finland. It summarizes Nokia's logo changes and market leadership over time. A SWOT analysis identifies strengths in global marketing and quality, weaknesses in outdated operating systems, and opportunities in new software and markets.Case Study on Nokia
Case Study on NokiaApoorva Yadav
油
This document summarizes the history and evolution of Nokia Corporation from 1865 to 2012. It discusses key details about Nokia's leadership, finances, and operations. It also examines Nokia's decline in the smartphone market due to factors like lack of innovation, inadequate assessment of shifting consumer demands towards touchscreen smartphones, and failure to adopt the Android operating system in a timely manner. The document analyzes Nokia's strengths as well as changes it needs to make to its strategy in order to compete effectively in the future.Sony Ericsson (Business Strategy)
Sony Ericsson (Business Strategy)Shabbir Akhtar
油
The Walkman phone, launched in 2005 by Sony Ericsson, combined Sony's renowned consumer electronics with Ericsson's wireless technology and accounted for 25% of the company's sales. The mobile music strategy expanded their portfolio with stylish models featuring high-quality digital music players and easy-to-use software, resulting in a significant increase in sales and profits. However, the brand faced challenges from competitors like Apple, necessitating ongoing product innovation and market adaptation.Nokia ppt
Nokia pptJatin kumar Gupta
油
Nokia, founded in 1967, evolved from a pulp and rubber manufacturer to a leading mobile device producer, achieving significant revenue growth and a strong market presence. The company expanded operations in India in 1995 and was recognized for its consumer appeal and innovative strategies through a flat organization and customer focus. Despite its historical dominance in the smartphone market, Nokia struggled to adapt to emerging trends, leading to its acquisition by Microsoft for $7.2 billion.Nokia sm ppt
Nokia sm pptVishalSingh1484
油
While Nokia had strengths in its large market share and brand recognition, it faced weaknesses like falling behind competitors in operating systems. After losing dominance, Nokia'sSamsung
SamsungPrashant Kumar
油
This document provides an analysis of competitors in the mobile handset market, focusing on Samsung, Nokia, and Sony Ericsson. It discusses each company's history, market share, SWOT analysis, product overview, rural penetration strategies, future corporate strategies, and corporate social responsibility programs. Samsung is analyzed for its diverse product line, strengths in reliability, and threats from cheaper Chinese handsets and economic crises. Nokia's strengths include its strong brand, quality, and distribution network, while threats include the iPhone and economic downturns. Sony Ericsson focuses on technological benefits and music phones but faces challenges from strong competitors and its late market entry. The document also outlines segmentation, positioning, marketing, and social strategies employed by each company.Nokia Evolution
Nokia Evolutionsushanta dhar
油
This document traces the evolution of Nokia phones from 1987 to 2014, highlighting several models that were influential or introduced new technologies. It summarizes Nokia's transition from feature phones running Symbian to smartphones running Windows Phone and Android, including the Nokia Lumia 800 as the first to run Windows Phone in 2011, the Nokia N8 with a 12 megapixel camera in 2010, and the Nokia X in 2014 as Nokia's first Android-based phone.Nokia2
Nokia2Moeen Ahsan
油
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company. It started as a paper mill in 1865 and became the world's largest manufacturer of mobile phones. Nokia has production facilities around the world and sells products in over 130 countries. Its strategic focus is on connecting people through winning devices, consumer internet services, enterprise solutions, networks, and professional services. Nokia emphasizes quality, technological excellence, and understanding customers to differentiate itself and maintain its strong position in the mobile phone market.Search on consumer electronics
Search on consumer electronicsTamanna
油
The document discusses Nokia and Samsung, two leading consumer electronics companies. It provides an overview of each company's history, leadership, products, markets, strategies and comparisons. Nokia was founded in 1865 and is headquartered in Finland, while Samsung is a South Korean company founded in 1938. Both companies produce a wide range of consumer electronic devices and utilize various marketing strategies.Search on consumer electronics (1)
Search on consumer electronics (1)shiwani
油
The document discusses Nokia and Samsung, two leading consumer electronics companies. It provides an overview of each company's history, leadership, products, markets, strategies and comparisons. Nokia was founded in 1865 and is headquartered in Finland, while Samsung is a South Korean company founded in 1938. Both companies produce a wide range of consumer electronic devices and utilize various marketing strategies.Nokia case study
Nokia case studyJunaid Amjad
油
Nokia was established in Finland in 1865 and became a multinational corporation involved in communication, information technology, and consumer electronics. In 1982, Nokia bought Mobira and began manufacturing mobile phones, producing one of the first true mobile phones called the Nokia Mobira Senator. Throughout the 1980s and 1990s, Nokia launched several new mobile phone models and saw success spreading into European and US markets. By the late 1990s, Nokia had become the world's largest mobile phone company, holding around 40% of the global market share. However, in 2010 Nokia partnered with Microsoft and saw a decline as Android and Apple gained popularity. The brand was later sold and regained popularity under new ownership focused on affordable smartphones.Nokia case study
Nokia case studyAbdul Rehman
油
The document discusses Nokia's rise and fall, emphasizing the impact of leadership under Stephen Elop and the strategic partnership with Microsoft. It outlines Nokia's historical context, pivotal mergers, and product innovations, as well as the missteps that led to its decline in the smartphone market. Ultimately, it suggests that inadequate leadership, slow adaptation to competition, and a lack of innovation played key roles in Nokia's downfall.Nokia: Connecting People In New And Better Ways
Nokia: Connecting People In New And Better WaysNokia Conversations
油
Nokia is positioned as a leading global mobile device manufacturer with a significant market share and is focusing on integrating social networking and powerful mobile technology in its offerings. The company aims to provide complete solutions across devices and services, emphasizing user experience through products like Nokia Maps and Ovi services. Nokia's strategy revolves around understanding consumer needs and leveraging trends in mobile communication and entertainment.Nokia product line management analysis - presentation
Nokia product line management analysis - presentationpugcidiots
油
Nokia has historically had a large global market share in mobile phones, with over 220 phone models across multiple product series by 2011. However, its broad product portfolio led to problems like thinly scattered customers and high buyer bargaining power. Nokia addressed this with a product line strategy starting in 1994, creating global platforms for different standards. While this improved efficiency, variability in software needs increased. More recently, Nokia has focused on solutions like reducing product count while better understanding evolving customer needs, and using hierarchical and composition-oriented approaches to manage large software product families.Ibm worklight
Ibm worklightTanay Kishore Mishra
油
The document provides a history of mobile phones from 1973 to 2008. It describes early mobile phones as large devices with short battery life and call time. Over time, phones gained additional features like cameras, games and web browsing. The document highlights several pioneering phones from Nokia, Motorola, Blackberry, Samsung and Apple that demonstrated technological advances and growing popularity of smartphones. These included improved screens, multimedia capabilities and app ecosystems. The rise of Android phones is also noted.Nokia- PPT
Nokia- PPTChandra Shekar Immani
油
Nokia, established in 1865, is a leading telecommunications equipment manufacturer that dominated the mobile phone market from 1998 to 2012. The document outlines Nokia's rise through innovations like the first mobile network and the first GSM phone, as well as its decline due to competition and outdated software strategies. Moving forward, Nokia aims to adapt to globalization and technological advancements, with initiatives like 5G expansions and partnerships with companies like Microsoft and Flipkart.Nokia Fostering Innovation
Nokia Fostering InnovationVasantkumar Parakhiya
油
Nokia began as a paper mill in 1865 and diversified into various industries over the decades through mergers and acquisitions. In 1967, Nokia Corporation was formed by merging Nokia Company, Finnish Rubber Works and Finnish Cable Works. Nokia focused on telecommunications under Jorma Ollila's leadership in the 1980s-90s. Nokia's inclusive culture and dispersed R&D centers around the world fostered innovation by encouraging employees to freely develop their own ideas.Nokia bl 5c
Nokia bl 5cAbhinav Yadav
油
Nokia encountered a problem in mid-2007 when 46 million BL-5C batteries supplied by Matsushita and installed in Nokia phones were found to be defective, causing overheating and explosion issues. Nokia addressed the issue by setting up a website and call center for users to check if their battery was defective and replacing defective batteries free of charge through their customer care centers. However, the battery issues caused a temporary setback in Nokia's market performance, with a decrease in market share and failure of new phone models, resulting in Nokia losing its top position in the global mobile phone market.Case study nokia
Case study nokiaShubham goenka
油
Nokia rose to become the dominant mobile phone company capturing a large share of the market in the late 20th century by producing affordable and easy to use phones. However, competitors like Apple and Samsung emerged in the early 21st century introducing smartphones running on new operating systems like iOS and Android. Nokia failed to keep up with this transition and technological changes, sticking to its existing platform. It lost significant market share and was eventually acquired by Microsoft in 2013, marking the demise of the once leading mobile company.Nokia Oraganizational Design
Nokia Oraganizational DesignRaouf Adss
油
This document contains information about an organizational design project for Nokia. It includes a list of project members, background information on Nokia's history from its founding in 1865 to becoming a top mobile phone manufacturer, and analyses of Nokia's strengths, weaknesses, opportunities, threats, mission, vision, organizational structure, and external environment.Similar to Nokia- Business Environment Analysis (20)
Nokia - Business Enviroment Analysis
Nokia - Business Enviroment AnalysisDarshan Singh
油
The document provides an extensive analysis of Nokia, detailing its historical background, workforce data, and research and development efforts. It highlights Nokia's product lines, market strategies, and recent acquisitions aimed at diversification and integration in mobile technologies. Additionally, it discusses the competitive landscape, suggesting improvements like adopting new operating systems and focusing on emerging markets.238784 633884955717278750
238784 633884955717278750Furkan Pehlivan
油
The document provides an overview of Nokia Corporation including its history, products, financials, acquisitions, marketing strategies, and production units. Nokia was founded in 1865 and is now a multinational telecommunications company headquartered in Espoo, Finland. It discusses Nokia's transition from paper and rubber products to becoming the world's largest mobile phone manufacturer.238784 633884955717278750
238784 633884955717278750marytkachenko
油
Nokia is a multinational company headquartered in Finland that produces mobile devices and provides services to network operators. It has a 50% market share globally and is the largest mobile phone manufacturer. Nokia uses segmentation, targeting, positioning, and the 4Ps to market its diverse product range that includes mobile phones, accessories, and network equipment. It focuses on emerging markets for growth and uses strategic acquisitions and partnerships to strengthen its business.Nokia
NokiaShankar Behera
油
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It has operated in the mobile phone industry since the 1990s. Nokia began as a paper mill and now has 112,262 employees worldwide and sells mobile devices in over 150 countries. Nokia is headquartered in Espoo, Finland and is the world's largest manufacturer of mobile phones. Its mission is to provide consumers with very human technology to help people feel close to what matters to them.16945092 nokia-project
16945092 nokia-projectRanjeet Kumar
油
Nokia Corporation is one of the world's largest telecommunications equipment manufacturers headquartered in Finland. It is best known for its mobile phones but also produces telecommunications infrastructure equipment. Nokia operates through three divisions - Mobile Phones, Multimedia, and Networks. It sells mobile devices and provides equipment and services to operators and enterprises worldwide. Nokia has a large presence in Asia-Pacific with regional headquarters in Singapore. It manufactures products in Korea, China, and has research centers in Japan and China. Nokia has a long history dating back to 1865 and has transitioned from forestry to rubber to cables to telecommunications. It is a global leader in mobile technology.Nokia's fall and success
Nokia's fall and successAnusha Pilla
油
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It has over 100,000 employees and headquarters in Espoo, Finland. Nokia's vision is to expand human possibilities through connected technologies and its mission is to help people feel close to what matters through innovative technology. Some key events in Nokia's history include launching the first international cellular network in 1967, introducing the first digital phone switch in 1984, and partnering with Microsoft in 2011. Nokia once dominated the mobile phone market but lost significant share with the rise of smartphones, falling to just 3.5% by 2013. However, Nokia has attempted a comeback with the re-release of the iconic Nokia 3310 phone runningNokia Pricing Strategy Case Study
Nokia Pricing Strategy Case StudyAgniva Sinha
油
Nokia, originally founded in 1865, has shifted its focus to mobile phones, achieving a 35% market share in India through diverse product offerings. The document discusses Nokia's various product series classified by the BCG matrix and outlines its pricing strategies, including premium pricing and skimming tactics. Despite past declines due to poor consumer preference scanning and slow adaptation to trends, Nokia aims to revive its market presence by launching smartphones in collaboration with Android and diversifying its product range.The Rise and Fall of Nokia By by油Juan Alcacer,油Tarun Khanna油and Christine Sni...
The Rise and Fall of Nokia By by油Juan Alcacer,油Tarun Khanna油and Christine Sni...Hiba shaikh & Varda shaikh
油
The document outlines the rise and fall of Nokia, detailing its transition from a leading telecommunications company to its eventual sale to Microsoft for $7.2 billion. Nokia's success was driven by innovations in mobile technology and a focus on emerging markets, but it struggled to adapt to industry shifts towards software and smartphone competition, particularly from Apple's iPhone. The company's decline was marked by missed opportunities and management challenges, culminating in a partnership with Microsoft and the sale of its devices division.Nokia
Nokia Hemanth Yadavalli
油
Nokia was founded in 1898 and is headquartered in Espoo, Finland. It employs over 68,500 people globally and offers products in 150 countries. Nokia was a leader in mobile phones but lost market share due to its slow response to smartphones and reliance on the Symbian operating system. It now holds about 15% of the global market share. Strengths include its experience and brand reputation, but weaknesses include poor smartphone designs and low performance. Opportunities exist in growing markets, while threats include competition from other manufacturers and operators.Nokia final one
Nokia final oneravikunwar
油
The document summarizes Nokia Corporation, the multinational telecommunications company headquartered in Espoo, Finland. It discusses Nokia's vision of enabling anything mobile, its mission to connect people around the world, and its historical success as the world's largest manufacturer of mobile phones, employing over 39,000 people in research and development. The document also provides an overview of Nokia's business strategies, including its product portfolio, pricing, placement, promotion and quality initiatives.Brand audit nokia
Brand audit nokiaAhnaf Allavi
油
Nokia conducted a brand audit of its brand in the Indian context. Some key findings include:
1) Nokia has long dominated the Indian mobile phone market, achieving a market share of around 58%.
2) Nokia targets all types of consumers through a portfolio of phones ranging from basic entry-level models to high-end smart phones.
3) The brand is known for innovation, durability, and user-friendly designs. It has built strong brand equity through emotional and rational connections with customers over many years.Nokia
Nokia Ashutosh Sharma
油
1) Nokia is a Finnish company that was once the largest mobile phone manufacturer but has since lost market share.
2) It has shifted to using Microsoft's Windows phone OS after previously using Symbian and is now focused on its Lumia series.
3) Samsung has emerged as a strong competitor with the goal of becoming a top 5 global brand by 2020 through strategic acquisitions and new technologies.Brand dossier - Nokia
Brand dossier - NokiaZeeshan Mohammad
油
Nokia has long been the dominant player in the mobile phone market. However, in recent years its market share has declined as competitors like Apple and Samsung have grown. Nokia has undertaken several strategic moves to try and reposition itself, including partnering with Microsoft to replace its Symbian operating system with Windows Mobile, spending $80 million on a rebranding campaign, and segmenting its customers into four groups to better target different needs. However, it faces strong competition from other top brands and will need to continue innovating to regain market leadership.Nokia 6630
Nokia 6630Anuj Kumar Bajpai
油
This document discusses Nokia's launch of the 6630 phone in India. It provides background on Nokia's history and entry into the Indian market in 1996. It describes Nokia's product portfolio, which is divided into ten series catering to different customer needs. The document assesses Nokia's strong competitive position in India with 36% market share and extensive product portfolio. It also discusses threats from competitors, technology changes, and new entrants. Nokia's NPD strategy focuses on speed, capacity, niche markets, and pricing approaches like skimming and penetration. Promotion strategies include partnerships and integrated marketing campaigns.Presentation on nokia overall started
Presentation on nokia overall startedANSHU TIWARI
油
- Nokia was originally founded in 1865 as a paper mill and has since expanded into various industries including rubber, cables, and telecommunications.
- It became the world's largest mobile phone manufacturer during the late 1990s and 2000s but its market share declined in the smartphone era as it failed to keep up with Apple and Android.
- In 2013, Nokia acquired Siemens' stake in their joint venture Nokia Siemens Networks, betting on the network equipment business as its smartphone business struggled. The acquisition was aimed to help Nokia regain momentum and focus on connectivity infrastructure.Nokia
NokiaSadat Faruque
油
Nokia was once the dominant mobile phone manufacturer but lost significant market share after 2005 due to new competitors. A SWOT analysis shows Nokia's strengths in brand name and global presence but weaknesses in software and OS performance. New threats include rapidly changing technology and strong competition from Samsung, Blackberry, HTC, and others. Nokia's market share in India declined from 56.2% in 2008 to 39% in 2011 due to competition in low and high-end segments.Pom ppt munira
Pom ppt munirajaydipgohel
油
Nokia is a mobile company established in 1865 that became a leader in mobile communications. It uses good planning strategies and provides innovative products, allowing it to be successful despite competitors. Nokia is working with Mozilla to bring its mapping application, Here, to lower-budget Firefox OS phones to offer mapping features to more customers.Pom ppt munira
Pom ppt munirajaydipgohel
油
Nokia is a mobile company established in 1865 that became a leader in mobile communications. It uses good planning, organizing, directing, controlling and budgeting strategies. Nokia works with Mozilla to bring its mapping application, Here, to affordable phones running the Firefox OS to provide free location services and bring high-end mapping features to budget phones. Nokia uses good strategies to maintain profitability despite competitors.Relaunch of Nokia 3310 as Nokia-3310S (Smartphone Edition)
Relaunch of Nokia 3310 as Nokia-3310S (Smartphone Edition)Eisha Salim
油
This document presents a marketing plan for the re-launch of the Nokia 3310 as a smartphone called the Nokia 3310-S in Pakistan. It provides an introduction to Nokia's history and success with the original 3310 handset. A situation analysis covers market trends shifting to smartphones, and a PEST analysis of Pakistan. The marketing plan outlines product specifications, a competitive price point, distribution through major cities and mobile sellers, and a multi-phase promotion strategy including TV, print, outdoor, and digital ads. Key objectives are to leverage brand recognition and trigger nostalgia while positioning the 3310-S as a reliable and affordable smartphone.The Rise and Fall of Nokia By by油Juan Alcacer,油Tarun Khanna油and Christine Sni...
The Rise and Fall of Nokia By by油Juan Alcacer,油Tarun Khanna油and Christine Sni...Hiba shaikh & Varda shaikh
油
Ad
Nokia- Business Environment Analysis
- 1. ENVIRONMENT ANALYSIS OF Chitkara Business School Darshan Singh Navpreet Singh Ankur Bhatia Saagar Bhanot Varun Bhatia Varun Kalia Inderpreet Singh Parminder Kaur
- 4. HR Quotient Of NOKIA 128,445 Employees in 120 Countries 39,350 people in R&D representing approx. 31% of total workforce Nokias Industrial Research Unit consists of 5oo researchers, engineers & Scientists. R&D centers Brazil, China, England, Hungary, India, South Korea etc. Nokias Design Deptt. Remains in SALO, Finland
- 7. -Largest Cell Phone Vendor -Design, the branding and the technology -Lending personality to its products (fashion statement) -Effective advertisement and market communication -User friendly -Global Expansion -Strong R&D -Lacking in Design Innovation -Loopholes in Symbian OS -Slow to adopt new ways of thinking, Clamshell Phones - Increase their presence in the CDMA market -Good Brand Image in booming new markets -Clamshell Handsets -Booming Economies like Latin America , India & China. -Late in the game of 3G -Asian OEMs -Other Handset Vendors providing service to Carriers -Better Smart phones by competitors
- 9. Basic Series Nokia 1100, Nokia 2100,, Nokia 2626 Express Music Series Nokia 5310, Nokia 5800 Business Series Nokia 6300, E-Series (E71, E90) Fashion Series Nokia 7210 Supernova & Prism, Nokia 7710 Premium Series Nokia 8250, Nokia 8800 Communicator Series Nokia 9200, Nokia 9300, Nokia 9500 Mobile Computer Series Nokia N70, N86, N95, N900 Multimedia Series Nokia X3 & X6 Mobile Gaming N-Gage, N-Gage QD
- 10. Ovi Nokia Sensor Nokia PC Suite Nokia LifeBlog Nokia Maps Nokia Sports Tracker Service & Solution
- 11. Mini Laptops Nokia Booklet 3G Internet Tablets N770, N800 GPS Navigator Wireless & Bluetooth GPS Modules Accessories Car Kits, Headsets, Speakers, Wireless Digital Pens Miscellaneous
- 16. Nokia is working on future of mobile with their new concept Nokia "Scentsory". This new mobile device uses the sense of smell, sight, hearing, and touch to create a multiscensory environment for the caller. Scentsory would be able to detect smells as well as radiate colors, lighting, and temperature of the caller with Dual screens and hidden camera
- 18. Nokias Banking Venture Nokia financial services In collaboration with Obopay. 4 billion mobile phone operators and 1.6 billion bank accounts. Paperless economy.
- 22. In July 10, 2008, Nokia bought Navteq, a U.S.-based supplier for a price of $8.1 billion. (concentric diversification) In September 2007, Nokia acquire Enpocket, a supplier of mobile advertising technology. (Forward Integration) In July 2007, Nokia acquired Twango, Multimedia Solutions. (Concentric diversification + VAS) Nokia acquired IntelliSync to develop an online Nokia Music Store on the line Apples iTunes. (Concentric diversification + VAS)
- 23. Product Line Clamshell Type MOTO PEBL , V3, MOTO KRZR Candybar ROKR E1, W230, Car & Bag Phone Series M900, M710 PDA A630, Q9c 際際滷r RIZR Z3, ROKR Z6 Four Letter Series KRZR K1, Moto JEWL, RAZR V3, ROKR W5 Cordless Phones Accessories Bluetooth Headsets , Stereo Wireless Headset Established in 1928 CEO- Greg Brown and Sanjay Jha Workforce- 64,000 Revenue- USD 30.14 Billion
- 24. Market Strategies The 4 LETTER NAMING RAZR ,KRZR , ROKR. Sleek and Stylish designing. DROID - Biggest leap in smart phones technology More focus on Clamshell phones Application Store- Shop4Apps designed for DROID by google They wont be opening any application store. Youth oriented approach.
- 25. Product Line Touch Phone Corby, Star Style Phone S3600, SGH-U900 Multimedia Phone C5130, M2710 Business Phone Omnia, SGH-i200 Guru Series Marine, E1070 Dual Sim Phones Fizz, SGH-D780 Accessories Bluetooth Headsets, Speakers Founded in 2000 CEO-Mr.Yoon Woo Lee Revenue-USD 900 million
- 26. Market Strategies Set up a handset manufacturing facility in India A cheap labor market Aggressively hawking flip-tops and clamshells- Sleek & Stylish Phones Nationwide distributor and retail presence in the global consumer durables market The Blue Dream Eco-friendly phone Made of Recycled material Solarized Strong presence in all segments of mobile phones. Adopting a new positioning for the brand supported by celebrity endorsement.
- 27. Product Line Cybershot Series : C702 Economy Series : R300, T series PDA Phones : P990, P1 Walkman Phones : W550, W995 Xperia Series : Xperia X2, X10 Ent. Series : Satio, Yari Gaming Phones : F 305 Founded in 2001 President- Bert Nordberg Revenue- USD 11,244 Million 9400 Employees
- 28. Market Strategies Collaboration with Carl Zeiss for Carl Zeiss Lens Walkman Series targetes youth Easy to use interface. Ensure better quality in sound and imaging. Introduces newer concepts regularly Distribution system restricted to dealers.
- 43. Need to Introduce more Clamshell Style Phones. Explore possibilities in CDMA market. Need to scrap the NVOs , not enough to match current competition and Innovation. Need to develop online interactive Capabilities (Untapped Revenue) Nokia Ovi online app store. Online music store. Focus on BRIC Countries- Mainly India & China . Need for a better operating platform over SYMBIAN, MAEMO is a good step but needs more integration.
- 44. THANK YOU !!!