Big C successfully launched the Nokia Lumia 1320 mobile phone through a major event with actress Samantha that 2000 people attended. They promoted the event extensively through outdoor displays, newspaper ads, and digital media coverage on news sites. The launch event and subsequent digital advertising campaigns generated over 20,000 new Facebook likes and 22 lakh digital impressions, resulting in the highest sales of the Lumia 1320 across all retailers in the week following the launch.