Nokia Outdoor Branding In bangladesh
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The document discusses positioning Nokia's brand and theme of "all music, all style, all powerful" through music and outdoor media in Bangladesh. It proposes placing Nokia branding and sculptures in public spaces like roads, parks, shopping malls and transportation to create a new cultural identity and spread music across the country. Specific ideas include turning an area into a "Nokia Cultural City", branding restaurants and bus stops, and using sculptures, billboards and other outdoor displays featuring Nokia handsets.
Nokia Outdoor Branding In bangladesh
- 1. Music enlivens lifeAll music, all style, all powerful
- 2. From Semiotic PerspectiveTo Create New Cultural SpacesTo Position the Brand/Theme in Clear, Practical and inspirational manner
- 3. Understanding Music as LanguageMusic resembles language in the sense that it is a temporal sequence of articulated sounds which are more than just sounds.Expressions such as musical idiom,musical intonation, are not simply metaphors.They say something, often something human. The better themusic, the more forcefully they say it portrays attitude style.Music and language are both important in helping humans form large social groups Joan Sulivan.
- 4. Defining the theme all music, all style, all powerfulMusic the languageStyle the identifierPower energy for life
- 5. Create New Cultural SpacesTo spread the Nokia characterized music from centre to periphery of the country and set a new identity in the country's cultural arena
- 6. Positioning the Brand/ theme Clear Practical & Inspirational
- 7. Positioning the Brand/ theme in new placesJamuna Nokia CityPatengaAshuliaMacdonalds, Rajshahi Command area branding, Menu book, Bill book, beverage cans, plates and serving utensils and also the wetter will be branded and dressed. Tourist Shade with illuminating lights, benches, spaces for branding Bashundhara Nokia Food court (Level-8 or 7)Nokia Captains WorldNokia Floors at Shopping Malls - all Ext. & Int. will be adorned in Nokia style, Jukebox, color, furnitureClub Nokia this can be an ideal place for any sort of Nokia Consumer PromotionNokia AC Bus CountersNokia Stopover (Highway bus route) Restaurants Nokia Cineplex Corner
- 8. Positioning the Brand/ theme in new placesOr even with a greater dreamWe can declare a region/city of the country asNokia Cultural City (Coxs Bazaar)
- 9. Positioning the Brand/ theme with new Outdoor mediaNew monumental pediment in the Road islandsMonumental Sculpture of Nokia handsets on the road islandspassengers shades,roadside hedges (as part of surprise music),Mobile Nokia Music Unit at parks or open spacesNokia Tourist Bus (at Jamuna bridge)Nokia Floating Music (in the Launch)
- 10. Nokia Monument on pedimentSculpture with Nokia Handset
- 11. Nokia Billboard on Pediment
- 12. Nokia Monument without pediment on road islandSculpture with Nokia Handset
- 13. Nokia Sculptures on road island
- 14. Nokia at roadside beautificationSculpture with Nokia Handset
- 15. Positioning the Brand/ theme with new Outdoor mediaExisting and known OOH places can be branded anew Pedestrian Underpass
- 16. Foot Over Bridges
- 17. Shopping MallsPedestrian UnderpassMusic surprises!
- 18. Foot Over BridgeMusic surprises!
- 19. Passenger ShadeMusic eases boredom!
- 20. At Shopping MallMusic eases boredom!
- 21. At Shopping MallMusic eases boredom!
- 22. In CampusFar from the madding cacophony
- 23. In the LaunchSleep with Music
- 24. Tourist BusNokia Music Tour!
- 25. Nokia in PlacesNokia command area!
- 26. Nokia in placesNokia Command Area
- 27. Nokia ExteriorNokia Command Area
- 28. Nokia Interior (Restaurant)Nokia Command Area
- 29. Nokia OOHNokia Command Area
- 30. Nokia Shopping Mall ExteriorNokia Command Area
- 31. Thank You