Nomalanga Nkosi Career Path
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Nomalanga Nkosi has over 18 years of experience in strategic marketing and brand management across various industries. She is currently the GM of Enterprise Marketing at MTN South Africa, where she oversees a team of 50 and manages over 7,500 business customers. In her presentation, she discusses her career path, competencies, personal strategic goals, and some of the challenges and opportunities of her role at MTN, including managing social media reputation. She emphasizes developing others on social media and using it to build her professional network.
Nomalanga Nkosi Career Path
- 1. Quote of the day: Everyone is gifted, some open the package sooner! Own Career Path Testimonial Nomalanga Nkosi GM: Enterprise Marketing MTN South Africa
- 2. Presentation Context 1. Career Path 2. Professional Experience, Competencies & Critical Mix 3. Personal Strategic Intent & Mandate 4. MTN Operational Environment Challenges @ MTN as a Female GM Opportunities @ MTN as a Female GM 5. Social Media Reputation Management 6. Using Social Networks
- 3. 1. Career Path 1993 - 1996 1997- 1999 2001- 2005 2005 Date 1996 1997 2000 2005 - 2009
- 4. 2a. Professional Experience Strategic Marketing Management & Brand More than 18 years of strategic marketing experience in a wide range of environments; including FMCG, Financial Services and IT/Telecomms. Have had the opportunity to manage products and business solutions at different stages of their evolutionary cycles across different market segments . I have also worked on established brands, new market entries, introduced and launched new brands and products to new markets, repositioned mature brands (and businesses). Have had head input in localising an international brand, achieving a very successful global-to-local introduction. More 12 years in the business-to-business Telecomms space both fixed and mobile environments
- 5. 2b. Competencies Specialities Sales & Key Account Management , Strategic Research and Market Analysis, Product Development and Management, Brand Management, Advertising & Promotion, Public Relations, Media Relations, Internal and Corporate Communications, Stakeholder Management, Corporate Social Investment Strategy (CSI) Concept and Implementation, New Media and eMarketing, Search Engine Marketing, Digital & Direct Marketing and Strategic Management from concept to implementation and measurement. Professional Memberships: Black IT Forum, Women in IT and Black Management Forum. Philanthropy: Board Member - Khulisani Foundation
- 6. 2c. Critical Mix The importance of work life balance Shared success climbing the corporate ladder.. Family Support Lindo, Daughter, the Big 5, House Chair Mentors, Coach, Confidante, Mentees Colleagues Line and Direct Reports Friends Customers Social Networks & Hobbies Professional Networking Competitors
- 7. 3a. Personal Strategic Intent 1. Use thought leadership and pioneering endeavours to lead MTN Business and the Enterprise Marketing team to the leading edge of technology today. 2. Automate customer business processes using MTN Business managed services suite to improve their bottom line while allowing them to spend more time improving their own customer experience management (B2B2C) MTN becomes indispensable as they run on our technology. Beyond just a service provider. 3. Optimise SME businesses through closing the digital divide and mobilising their potential one stop shop, SME in-a-box value proposition design 4. Assist the public sector customer with interoperability issues within strategic government clusters, enabling government to delver n the G2C Strategy Batho Pele.
- 8. 3b. My Mandate Accountable for all Enterprise class customer value proposition design, development, commercialisation thereof through the value chain , multi industry channels to market - fixed and mobile voice, data and ICT solutions. R5.82bn Business +_ 7,500 Customers Team of 50 - 8 Direct Reports 8 Product Categories 34% Market Share Mobile 22% - ISP Market Share (Access)
- 9. 4. Challenges & Opportunities @MTN Skills set FMC product Suite ICT Orientation Cloud Perception Machine-to-machine (M2M) New business fever Managed Network Services No deep institutional Enterprise Class Price Plans understanding data, voice, VAS New team Competent workforce No influence Passion Unchartered territory Having fun Follower in the market Networking
- 10. 5a. Social Media & Reputation Management Here are five ways social media users can destroy their online rep, and tips for steering clear of these costly mistakes: 1. Boring posts. A boring post is anything that lacks your unique personality or perspective. Giving a fresh perspective on an old topic or going against the status quo is what gets noticed. So ask yourself how you can infuse your own character or sense of humour within each post. This is the essence of personal branding. The last thing you want to be is forgettable or immaterial. 2. Disrespecting others. Social media is not the place to work out your problems with people. Its no different than yelling insults at someone in public or raising your voice at a retail store employee. Yes it gets peoples attention, but thats not the kind of attention you want. Unfortunately, the higher you climb in social media, the more people will want to throw stones at you. But dont retaliate publicly. Simply delete the negative comment, block the person and then decide if you want to address the issue privately, or just move on. 3. Failing to promote others. When it comes to building your personal brand and developing a powerful network, youll want to develop a reputation as someone who highlights others. Not only does this give credit where credit is due, it also communicates that youre secure with your success and who you are. Good idea to have the ability to promote others in your industry. When someone gives you a great piece of advice, post it on Facebook or Twitter and tag that person. Also, utilise the Endorsements feature on LinkedIn and begin endorsing people within your network a great way to build your networks and highlight others (knowledge economy)
- 11. 5b. Social Media & Reputation Management Here are five ways social media users can destroy their online rep, and tips for steering clear of these costly mistakes: 4. Not replying to comments. Not replying to comments on your blog or over social media is no different than starting a conversation with someone and then ignoring their response. Actively monitoring comments and questions on every post can be time consuming, but even posting one follow-up comment per post can show you care and that youre engaged. 5. Being tagged in questionable photos. Most everyone has been captured in a photo that should be titled, This is not how it looks. As funny as some photos can be, think twice about allowing yourself to be tagged in questionable photos. As a woman of substance, be mindful of how you want to be perceived publicly and professionally. Untag or delete yourself from any inappropriate photos. Your best ally in creating an image that attracts the right kind of people and attention is to simply use common sense, which usually not so common. As long as youre consistently infusing your unique style and communicating with the same class that you would in public, youll do just fine
- 12. In closing 1. Have a patronal development plan self investment 2. Keep Reading 3. Stop taking yourself seriously 4. Family time is all you have make sure you do not lose sight of that. 5. Laugh at yourself and learn from your mistakes. Siyabonga Thank You Dankie Merci
- 13. @Nomalanga Nkosi Quote of the day: Everyone is gifted, some open the package sooner! https://www.facebook.com/nomalanga.nkosi Good day to all http://www.linkedin.com/in/nomalangankosi Q&A