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Non profit storytelling in the age of the digital generation

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Benjamin Kirby

This is a general presentation given to non-profit audiences in an effort to demonstrate the necessity of telling their story more effectively in a quickly evolving new media environment.

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non-profit storytelling in the age of the digital generation
who v.1
what The electronically synergized multiphase value-added message delivery methodology for non-profits PHASE 1: PHASE 3: Tell your ¡­then here¡­ story here PHASE 2: PHASE 4: Good things ¡­then here¡­ happen here¡­ PHASE 5: ¡­then here!
what ¡­in other words, telling your story helps the community you serve¡­ ¡­and your bottom line
who You have to tell your story where the people are v.2 88% of those 59 and older watch local broadcast news or cable Only 52% of those 18-27 do.
who You have to tell your story where the people are v.2 80% of those 59 and older read a daily newspaper Only 43% of those 18-27 do. (49% for Gen X).
who You have to tell your story where the people are v.2 58% of those 59 and older listen to the radio news broadcasts. 26% for those 18-27.
who You have to tell your story where the people are v.2 As of 2008, two thirds of Americans - 67% - believe traditional journalism is out of touch with what Americans want from their news. Nearly half of respondents (48%) said their primary source of news and information is the Internet, an increase from 40% who said the same a year ago. sources: Harris Poll & WE Media/Zogby
who You have to tell your story where the people are v.2 Question: Are you sure you are reaching your target audience? Are you reaching as many people as you could? As many people as you should?
when right now
where right here:
why Because you want to speak the same language as everyone else 1895 An Italian inventor named Guglielmo Marconi (1874-1937) sends a radio signal across his family estate. He is the father of radio. [Gregory J. Golda, Pennsylvania State University]
why Because you want to speak the same language as everyone else 1912 Congress passes the Radio Act of 1912. The act prevents amateur radio operators from interfering with government stations. [Gregory J. Golda, Pennsylvania State University]
why Because you want to speak the same language as everyone else 1927 On September 7, Philo T. Farnsworth transmits his first successful electronic TV images. [Steven E. Schoenherr, University of San Diego]
why Because you want to speak the same language as everyone else 1931 NBC begins its first TV station in New York. [Steven E. Schoenherr, University of San Diego]
why Because you want to speak the same language as everyone else 1941 The FCC issues its first 10 commercial TV licenses. [Steven E. Schoenherr, University of San Diego]
why Because you want to speak the same language as everyone else 1949 There are 2,881 radio stations and 98 television stations. [Adam Thierer, Heritage Foundation, 1993]
why Because you want to speak the same language as everyone else 1960 There are 4,309 radio stations, 569 television stations. [Adam Thierer, Heritage Foundation, 1993]
why Because you want to speak the same language as everyone else 1989 There are more than 10,000 radio stations and nearly 1,400 TV stations. [Adam Thierer, Heritage Foundation, 1993]
why Because you want to speak the same language as everyone else 2006 More than 58% of homes have basic cable. [Adam Thierer, Heritage Foundation, 1993]
why Because you want to speak the same language as everyone else TODAY Today there are more than 18 million subscribers to Sirius XM Satellite Radio. [Satellite Radio USA]
why Because you want to speak the same language as everyone else TODAY Sirius has more than 1 million. Sirius has 65 channels of music and 52 channels of information. [Satellite Radio USA]
why Because you want to speak the same language as everyone else TODAY There are over 5 billion web sites on Earth. [wiki.answers.com]
why Because you want to speak the same language as everyone else TODAY YouTube hosts more than 6 million videos. [Wall Street Journal]
why Because you want to speak the same language as everyone else TODAY Facebook has more than 175 million users. ]
why Because you want to speak the same language as everyone else TODAY There are more than 110 million MySpace accounts. [Wikipedia]
why Because you want to speak the same language as everyone else TODAY Twitter has more than 6 million unique monthly visitors. [Wikipedia]
why Because you want to speak the same language as everyone else TODAY Google has indexed over 1 trillion URLs. [google.com]
why Because you want to speak the same language as everyone else TODAY If a person spent just one minute visiting each page of everything on the web, it would take her about 31,000 years without any rest to see it all. [momento24]
why Because you want to speak the same language as everyone else TODAY There are at least 56 web-based news aggregators, five cross-platform aggregators, nine for Macintosh, around 30 for PC (Windows), seven for Linux, nine e-mail based aggregators, and ten for mobile devices. In other words¡­ There are more news aggregators than there were TV stations in 1949.
how No one can teach you¡­ ¡­so take a deep breath and jump in. You can do it. Start with these, and explore from there: www.facebook.com www.twitter.com www.delicious.com www.youtube.com
conclusion Thank you. http://warnerkirby.blogs.com www.twitter.com/bkirby816 www.facebook.com/benjamin.kirby1

More Related Content

Non profit storytelling in the age of the digital generation

  • 1. non-profit storytelling in the age of the digital generation
  • 3. what The electronically synergized multiphase value-added message delivery methodology for non-profits PHASE 1: PHASE 3: Tell your ¡­then here¡­ story here PHASE 2: PHASE 4: Good things ¡­then here¡­ happen here¡­ PHASE 5: ¡­then here!
  • 4. what ¡­in other words, telling your story helps the community you serve¡­ ¡­and your bottom line
  • 5. who You have to tell your story where the people are v.2 88% of those 59 and older watch local broadcast news or cable Only 52% of those 18-27 do.
  • 6. who You have to tell your story where the people are v.2 80% of those 59 and older read a daily newspaper Only 43% of those 18-27 do. (49% for Gen X).
  • 7. who You have to tell your story where the people are v.2 58% of those 59 and older listen to the radio news broadcasts. 26% for those 18-27.
  • 8. who You have to tell your story where the people are v.2 As of 2008, two thirds of Americans - 67% - believe traditional journalism is out of touch with what Americans want from their news. Nearly half of respondents (48%) said their primary source of news and information is the Internet, an increase from 40% who said the same a year ago. sources: Harris Poll & WE Media/Zogby
  • 9. who You have to tell your story where the people are v.2 Question: Are you sure you are reaching your target audience? Are you reaching as many people as you could? As many people as you should?
  • 10. when right now
  • 11. where right here:
  • 12. why Because you want to speak the same language as everyone else 1895 An Italian inventor named Guglielmo Marconi (1874-1937) sends a radio signal across his family estate. He is the father of radio. [Gregory J. Golda, Pennsylvania State University]
  • 13. why Because you want to speak the same language as everyone else 1912 Congress passes the Radio Act of 1912. The act prevents amateur radio operators from interfering with government stations. [Gregory J. Golda, Pennsylvania State University]
  • 14. why Because you want to speak the same language as everyone else 1927 On September 7, Philo T. Farnsworth transmits his first successful electronic TV images. [Steven E. Schoenherr, University of San Diego]
  • 15. why Because you want to speak the same language as everyone else 1931 NBC begins its first TV station in New York. [Steven E. Schoenherr, University of San Diego]
  • 16. why Because you want to speak the same language as everyone else 1941 The FCC issues its first 10 commercial TV licenses. [Steven E. Schoenherr, University of San Diego]
  • 17. why Because you want to speak the same language as everyone else 1949 There are 2,881 radio stations and 98 television stations. [Adam Thierer, Heritage Foundation, 1993]
  • 18. why Because you want to speak the same language as everyone else 1960 There are 4,309 radio stations, 569 television stations. [Adam Thierer, Heritage Foundation, 1993]
  • 19. why Because you want to speak the same language as everyone else 1989 There are more than 10,000 radio stations and nearly 1,400 TV stations. [Adam Thierer, Heritage Foundation, 1993]
  • 20. why Because you want to speak the same language as everyone else 2006 More than 58% of homes have basic cable. [Adam Thierer, Heritage Foundation, 1993]
  • 21. why Because you want to speak the same language as everyone else TODAY Today there are more than 18 million subscribers to Sirius XM Satellite Radio. [Satellite Radio USA]
  • 22. why Because you want to speak the same language as everyone else TODAY Sirius has more than 1 million. Sirius has 65 channels of music and 52 channels of information. [Satellite Radio USA]
  • 23. why Because you want to speak the same language as everyone else TODAY There are over 5 billion web sites on Earth. [wiki.answers.com]
  • 24. why Because you want to speak the same language as everyone else TODAY YouTube hosts more than 6 million videos. [Wall Street Journal]
  • 25. why Because you want to speak the same language as everyone else TODAY Facebook has more than 175 million users. ]
  • 26. why Because you want to speak the same language as everyone else TODAY There are more than 110 million MySpace accounts. [Wikipedia]
  • 27. why Because you want to speak the same language as everyone else TODAY Twitter has more than 6 million unique monthly visitors. [Wikipedia]
  • 28. why Because you want to speak the same language as everyone else TODAY Google has indexed over 1 trillion URLs. [google.com]
  • 29. why Because you want to speak the same language as everyone else TODAY If a person spent just one minute visiting each page of everything on the web, it would take her about 31,000 years without any rest to see it all. [momento24]
  • 30. why Because you want to speak the same language as everyone else TODAY There are at least 56 web-based news aggregators, five cross-platform aggregators, nine for Macintosh, around 30 for PC (Windows), seven for Linux, nine e-mail based aggregators, and ten for mobile devices. In other words¡­ There are more news aggregators than there were TV stations in 1949.
  • 31. how No one can teach you¡­ ¡­so take a deep breath and jump in. You can do it. Start with these, and explore from there: www.facebook.com www.twitter.com www.delicious.com www.youtube.com
  • 32. conclusion Thank you. http://warnerkirby.blogs.com www.twitter.com/bkirby816 www.facebook.com/benjamin.kirby1

Editor's Notes

  • #4: Storytelling: it only seems like rocket science. It is not difficult ¨C and in fact, when done right, creates a self-perpetuating cycle!