Non-creatives: it's time we redefine creativity.
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The document discusses the evolving relationship between creativity and technology, emphasizing that consultancies acquiring creative firms have shifted the landscape towards data-driven rationalism. It argues for the recognition of diverse creative intelligences and the importance of collaboration between creatives and non-creatives to leverage technology effectively. Ultimately, it highlights the exciting potential for innovation and change in this new era.
Non-creatives: it's time we redefine creativity.
- 4. Production Developers Data scientists System architects Consultants Some call them Eurobest November2017-
- 5. Technology driven Data-based Rationals Rule-followers Analytical Pragmatics Eurobest November2017-
- 8. We used to live in peace. Eurobest November2017-
- 9. It all started with consultancies acquiring creative shops. Eurobest November2017-
- 10. They just wanted to look cooler. Eurobest November2017-
- 13. It was only about optimisation, or so we thought. Eurobest November2017- And soon enough. Technology took over.
- 14. At 鍖rst, they attacked design. Eurobest November2017-
- 17. But then, they came after ideas. Eurobest November2017-
- 19. First it was an arti鍖cial creative director. Eurobest November2017-
- 21. No way they can come after talent. Eurobest November2017-
- 23. There must be one thing left untouched right? Eurobest November2017-
- 24. No one can replace intuition. Eurobest November2017-
- 26. They are coming for us. Eurobest November2017- Non-Creatives
- 27. Are you scared yet? Eurobest November2017-
- 28. Or do you realise what a time it is to be alive? Eurobest November2017-
- 30. Our job has always been to Eurobest November2017- connect the dots
- 31. More dots. Eurobest November2017- Technology just gives us
- 32. So why are we so afraid? Eurobest November2017-
- 33. Eurobest November2017- Are we losing the idea monopoly?
- 34. Eurobest November2017- Technology driven Data-based Rationals Rule-followers Analytical Pragmatics Is that too far from us?
- 35. We have associated creativity with other parameters Eurobest November2017-
- 36. Do we have an ego problem? (Yes) Eurobest November2017-
- 37. Its questioning ourselves to admit that the lines are moving. Eurobest November2017-
- 39. Creativity is not a binary system. Eurobest November2017-
- 40. Diversity is the issue. Ofthoughts Eurobest November2017-
- 42. Theres more than one kind of creative intelligence. Eurobest November2017-
- 44. Are we giving the mic. to the right people? Eurobest November2017-
- 45. Non-creatives No creatives All creative. Its about f* time. Eurobest November2017-
- 46. The time has come to celebrate all types. And most importantly the new breeds. Eurobest November2017-
- 49. The ability to leverage data and technology to achieve greater Eurobest November2017-
- 50. Eurobest November2017- Its ok if its not you.
- 51. Eurobest November2017- You do not need to be rational. But you need someone who is.
- 52. Eurobest November2017- Together we will see the world differently. Eurobest November2017-
- 53. Theres never been such an exciting time Eurobest November2017-
- 54. For those who change. Eurobest November2017-
- 56. 1Look at the non-creatives. Eurobest November2017- Get your sources of inspiration right See the value of non-traditional creative work Be curious, always
- 57. 2Recognise creativity when you see it. Eurobest November2017- Question your own mental models Give space to diversity of thoughts in your teams Reframe the way you ideate
- 58. 3Find your allies. Eurobest November2017- Cross-functional teams are the answer Challenge yourself to bring external influences Challenge your businesses