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Noosa - visual analytics use case

Ernest Tarango
Ernest Tarango

I used visual analytics to help Noosa a yogurt company uncover who really is their customer and I used OCR ( Optical Character Recognition ) to uncover trends.

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Discovery the undiscoverable with Image Recognition
How our brand personality is visualized on social image platforms. Stackable, Food blogger friendly, family healthy brand, Pet enjoyable Whats next feel. Powered by
User Generated Content (UGC) revolved around 4 main themes, family lifestyle, exercising, animals and GEO tagged images. The most posted about category was children and dogs. People use NOSSA as a supplement energy boost. Content gave insights about family lifestyle - What they have around them at home, friends and working out. Popular GEO tagged hashtags people used while posting content - #healthydesert #foodisfuel #healthyfood #snacktime #yummy #workout #dogs #dogso鍖nstagram #鍖tness. Diving deep into visual data Powered by
Coffee - was popular among caffentaors to the caffeine window while having their caffeine 鍖x with Noosa. Protein - shakes and bars are used in combination before and after working out.There is an implied comfort knowing that Noosa will balance their diet out. Food hacks - new creative food recipe combinations used to enhance existing dishes - Pancakes, Granola bars and Protein balls. Healthy eating -Yogurt was featured along side vegetable trays, lunchables. Uncovered food pairings - Ben & Jerrys. 15% 17% 10% 23% 35% Coffee Food parings Protein foods Food hacks Healthy eating Powered by
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Visual summary using SysomosGaze Pets- Discovered new creative marketing insight using visual hacks to identify which pets resonate more with your customers and incorporate this 鍖nding into your marketing strategy. Kids- Gain insight to how kids feel when eating our products and their real reactions and incorporate these expressions into your campaigns. Audience - Learned who really is our customer. Untapped the end customer to learn their buying habits and trends to better tailor our product offering and approach - connect with the customer on a personal level. Environments - captured the moments in what context did your customer enjoys your products, mornings, evenings, after work, before working out - focus your marking to these types of scenes. Food hacks- Uncovered new recipe hacks used by consumers - use Gaze as a focus group to uncover new 鍖avors consumers WANT. Powered by
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Noosa - visual analytics use case

  • 1. Discovery the undiscoverable with Image Recognition
  • 2. How our brand personality is visualized on social image platforms. Stackable, Food blogger friendly, family healthy brand, Pet enjoyable Whats next feel. Powered by
  • 3. User Generated Content (UGC) revolved around 4 main themes, family lifestyle, exercising, animals and GEO tagged images. The most posted about category was children and dogs. People use NOSSA as a supplement energy boost. Content gave insights about family lifestyle - What they have around them at home, friends and working out. Popular GEO tagged hashtags people used while posting content - #healthydesert #foodisfuel #healthyfood #snacktime #yummy #workout #dogs #dogso鍖nstagram #鍖tness. Diving deep into visual data Powered by
  • 4. Coffee - was popular among caffentaors to the caffeine window while having their caffeine 鍖x with Noosa. Protein - shakes and bars are used in combination before and after working out.There is an implied comfort knowing that Noosa will balance their diet out. Food hacks - new creative food recipe combinations used to enhance existing dishes - Pancakes, Granola bars and Protein balls. Healthy eating -Yogurt was featured along side vegetable trays, lunchables. Uncovered food pairings - Ben & Jerrys. 15% 17% 10% 23% 35% Coffee Food parings Protein foods Food hacks Healthy eating Powered by
  • 6. Visual summary using SysomosGaze Pets- Discovered new creative marketing insight using visual hacks to identify which pets resonate more with your customers and incorporate this 鍖nding into your marketing strategy. Kids- Gain insight to how kids feel when eating our products and their real reactions and incorporate these expressions into your campaigns. Audience - Learned who really is our customer. Untapped the end customer to learn their buying habits and trends to better tailor our product offering and approach - connect with the customer on a personal level. Environments - captured the moments in what context did your customer enjoys your products, mornings, evenings, after work, before working out - focus your marking to these types of scenes. Food hacks- Uncovered new recipe hacks used by consumers - use Gaze as a focus group to uncover new 鍖avors consumers WANT. Powered by