NORA Leader Lunch with Invigor
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The New Normal: Best Practices for Developing Winning Pricing and Promotional Strategies in Todays Competitive Marketplace
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NORA Leader Lunch with Invigor
- 1. noro≒≒≒≒≒≒≒≒≒THE NETWORK THAT CONNECTS Thursday 27 September, 12pm-2pm Henry and the Fox, Melbourne CBD, 525 Little Collins Street The New Normal: Best Practices for Developing Winning Pricing and Promotional Strategies in Todays Competitive Marketplace Making strategic decisions by looking at historical or internal data alone in todays world is like driving down the highway looking in the rear-view mirror. Technology and Artificial Intelligence (AI) have changed the rules for commerce. Managing strategies like pricing and promotion by using spreadsheets is like taking a knife to a gun fight Join NORA and Invigor Group for lunch as we discuss The New Normal for staying competitive and developing forward-looking pricing and promotional strategies using todays technology and AI. We will cover case studies from large Australian retailers and global brands across different sectors from Liquor, Grocery, Fashion, Consumer Electronics, Fintech, Shopping Centres and Health & Beauty. We look forward to your company. REGISTER YOUR HOSTS CLAIRE MULA CHIEF OPERATING OFFICER, INVIGOR GROUP Claire has over 21 years of Commercial, Product and General Management experience in consumer marketing, digital transformation and data strategy. Claire is co-founder and Executive Director of lnvigor Asia Pte Limited (previously Sprooki) and COO of lnvigor Group Pte., a compan!,J that provides data intelligence solutions related to engagement loyalty and pricing for major retailers, brands and shopping malls. Prior to co-founding Sprooki, Claire held a number of management roles within blue-chip companies and dynamic start-ups including ASTRO (Malaysia), Fairfax Digital Media, and Procter & Gamble (Europe). THE VENUE -鐃,揃"(鐃 i l About lnvigor Group lnvigor Group is a leading data analytics, insights and loyalty company whose mission is to provide a world-class platform to the retail sector, giving them access to the latest marketing technologies so they can effectively engage with their customers while increasing loyalty. The lnvigor difference is a focus on business outcomes. They take a strategic view to deliver their clients profitable growth. Their interconnected data sets allow better understanding of markets, competitors and consumers through affordable cloud-based solutions. PAUL GREENBERG FOUNDER, THE NORA NETWORK Paul is the founder of the NORA Network, a peak retail body established around four years ago. Prior to that he was the co-founder of DealsDirect, a pioneer online retailer in Australia. Paul has had an entrepreneurial/retail related career spanning nearly four decades. He is a registered psychologist with a keen interest in organizational psycholog!,J. Outside of his NORA role, Paul holds a portfolio of advisory and investment roles, including in dynamic retail tech businesses like Afterpay. Henry and the Fox has a strong European menu with a focus on fresh, locally sourced ingredients aimed to deliver delicious modern dining. Nordic influences can be found throughout the venue, from the bright eye catching decor to the delightful inspiration that shows throughout breakfast, lunch and dinner. Take a break from the bustle of the city to unwind with a pint of beer, or one of our freshly brewed coffees. Every dish we serve has been designed meticulously to bring about the freshness and quality of our food. Our menu changes regularly with the seasons so we can keep enticing all our customers and raise their expectations.