Nordic APIs - Integrated Social Solutions for a Cloudy, Mobile World
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The document discusses how emerging technologies like cloud computing, mobile, social networks and big data are disrupting the technology landscape. It argues that identity management is critical for managing these changes. The potential of social identity and integrating social login is highlighted, though integrating social can be difficult due to changing social networks and APIs. Janrain is presented as a solution that simplifies social integration through a single API and stores social data in the cloud. Combining Janrain with additional authentication provides a secure architecture and better user experience.
Nordic APIs - Integrated Social Solutions for a Cloudy, Mobile World
- 1. Integrated social solutions for a cloudy, mobile world By Travis Spencer, CEO @travisspencer, @2botech Copyright 息 2013 Twobo Technologies AB. All rights reserved.
- 2. Agenda Disruptive impact of emerging technologies Criticality of identity in managing change Potential of social identity Integrating social is hard & continuous Simplified solutions using Janrains API Copyright 息 2013 Twobo Technologies AB. All rights reserved.
- 3. Disruptive trends Big Social Data Networks Cloud Computing Mobile Copyright 息 2013 Twobo Technologies AB. All rights reserved.
- 4. Identity is central Social Networks Mobile Big Data Identity Cloud Computing Copyright 息 2013 Twobo Technologies AB. All rights reserved.
- 5. Potential of social identities Building customer relationships is a journey Web site visitors are initially unknown/anonymous They reveal more about themselves as they see value Visitors who continue on the journey become customers and eventually fans Copyright 息 2013 Twobo Technologies AB. All rights reserved.
- 6. Social shortens the journey Social login increases likelihood that visitors will become customers and fans Those who use social login are influencers Socially logged in users are more likely to return 86% leave rather than creating an account Source: Janrain, Blue Research Copyright 息 2013 Janrain, Inc. All rights reserved Copyright 息 2013 Twobo Technologies AB. All rights reserved
- 7. Integrating social can be hard Popularity varies, so choice is important New social networks continue to be introduced while others become pass辿 All have different APIs Many existing CRMs are not prepared to store social data Successful usage means login, share & capture Copyright 息 2013 Janrain, Inc. All rights reserved Copyright 息 2013 Twobo Technologies AB. All rights reserved
- 8. Janrain makes this simple Drastically simplified integration Disparate social APIs hidden behind one fa巽ade Requires only JavaScript & some server-side code Social data stored in scalable, purpose-build cloud DB Includes embeddable user registration forms Prebuilt connectors to other tools/platforms Not just login; publish back to multiple social networks as well Copyright 息 2013 Twobo Technologies AB. All rights reserved
- 9. What about after conversion? Sites provide resources of varying worth An account is often needed after conversion Use of social identity alone for valuable transactions is insecure & unsound Combining social w/ secure authentication & centralized policy management is the key to safe social integration Copyright 息 2013 Twobo Technologies AB. All rights reserved
- 10. Combining Janrain w/ SiteMinder Interaction requires 2 lines of HTML Web apps are oblivious to social networks, access control & user sessions Step up authentication from social is automatic Correlate first access to last App gets identity uniformly Better UX Copyright 息 2013 Twobo Technologies AB. All rights reserved
- 11. Resulting Architecture Copyright 息 2013 Twobo Technologies AB. All rights reserved
- 12. Seeing is believing Demo Copyright 息 2013 Twobo Technologies AB. All rights reserved
- 13. Solutions must be baked Copyright 息 2013 Twobo Technologies AB. All rights reserved
- 14. Solutions must be baked Account Web SSO Management & Provisioning API Security Authorization Social Media Aggregation Copyright 息 2013 Twobo Technologies AB. All rights reserved
- 15. Suppliers of ingredients Vendors Consultancies Copyright 息 2013 Twobo Technologies AB. All rights reserved
- 16. Announcing our newest supplier Copyright 息 2013 Twobo Technologies AB. All rights reserved
- 17. Questions & thanks @2botech www.2botech.com @travisspencer www.travisspencer.com Copyright 息 2013 Twobo Technologies AB. All rights reserved