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Nordic Interviewing
- We deliver reliable interviewing for market research




                                                         Nordic Interviewing
We deliver reliable interviewing to
professional users of market research and
business information
                                      Nordic Interviewing




      Identify                                                            Data analysis,
                                 Data                        Data
      research                                                            insights and
                                 collection                  processing
      objective                                                           implementation



                          -WEB interviewing          Advanced sampling
                          -CATI interviewing         and quota
                                                     management
                          -Mixed mode:
                          CATI to WEB or             Data tabulation
                          WEB to CATI



                                                     Management of
                          One centralized            tracking waves,
                            system that               representative
                           facilitates all           interviewing or
                          methodologies               customer lists
CATI: Computer assisted
telephone interviewing

                                                                                       Nordic Interviewing
We conduct around 500.000 interviews on
an annual basis out of Malaga


                     In Malaga we conduct around 500.000 interviews
                     on an annual basis. Been calling out of Malaga for
                     7 years

                     In our call center in Malaga over 40 talented
                     Nordic people combines a job with the lovely
                     Spanish climate

                     We call from the the best IP telephony platform
                     to Nordic phone numbers

                     All interviews are done by native speaking people
                      Danish, Swedish, Norwegian and Finnish




                                                                  Nordic Interviewing
There is natural reason for working out
out of Malaga
Interviewers can enjoy a a nice                  and interviewers only pay 2 % in
break in the sun                                tax




                                        +


 We work with different interviewers for different tasks. Elderly people, young people
 We work with different interviewers for different tasks. Elderly people, young people
              and generally people who work within the service sector.
              and generally people who work within the service sector.
                                                                                         Nordic Interviewing
Our interviewers undergo a thorough
introductory training before completing their
first interview

                                      1.Interviewer selection: Interviewers are recruited via
                                      printed advertisement, notices and word of mouth
                                      advertising. We primarily use interviewers over 22 years and
                                      with minimum of one year experience. We work only with
                                      full-time interviewers with contract under applicable law and
   1.Interviewer
                   2. Questionnaire   a fixed guaranteed salary  no bonus
      selection
                       training       2.Questionnaire training: All new interviewers attend a full
                                      two-day course. Applicants are assessed through a series of
                                      tests such as role plays with gatekeepers and mock
                                      interviews. Off particular concern we will test our
                                      interviewers in talking polite to the customers and consumers
                                      on sensitive issues. After completion of the course, the
                                      trainer, in conjunction with the recruitment department,
                                      assess each applicant

                                      3.Interviews with customer/consumers: Only intensively
                                      trained interviewers are used exclusively for customer
                                      questioning. With large tracking studies we build up
                                      permanent and brand-dedicated teams. We have a specialist
   4. Continuous    3. Interviews     team of executive interviewers for hard to find B2B
     monitoring    with customer/     respondents such as CEOs, CFOs, Managing Directors etc
                     consumers        4.Continuous monitoring of the interview progress: Our
                                      interview managers and supervisors continuously monitor the
                                      interview progress. Development in performance, incidence
                                      rates, screen outs, strike rates and completes per hour




                                                                                      Nordic Interviewing
Our quality framework is based upon
ESOMAR and EFAMRO guidelines and codex

                                         We have implemented ICC International Code of Marketing and Social
 Nordic Interviewing follows the          Research Practice
 codex from international                At least 10% of all interviews are monitored by native speaking
 professional organizations such as       supervisors. IQCS standards specify that only 5% of the production should
                                          be monitored.
 ESOMAR, EFAMRO, CASRO and the           We strictly adhere to CASRO, MRS and ESOMAR standards and global
 Data Protection Agency guidelines        privacy laws
 for data processing                     We work with an extensive training program with our interviewers
                                         Project-related training, equipping the interviewer with a interviewer
                                          manual
                                         Continuous monitoring and coaching of the interviewers with reviews
                                         Web testing, pre-test and test data delivery
                                         Daily data back-up and efficiency monitoring
                                         Regular status reports and utilization reports
                                         Sample management with schedule monitoring (callbacks)
                                         Regular checking of data records and open-ends
                                         Interview documentation
                                         Plausibility checks and data validation
                                         Appointed interviewers
                                         Productivity rates
                                         Average duration/int
                                         Incidences and screen outs
                                         Digital recording of the interviews possible
                                         Online quota management
                                         Customer visits and training welcomed




                                                                                                      Nordic Interviewing
Interview workflow: One survey engine,
multiple languages and one data sheet




    Design                      Import and                Sample                    Collect                  Process          Export &
    survey                      clean data              management                   data                     data           report data



                                                       Screen data. Set up                                 Tabulate data
                                                        quota conditions,                                   according to
                                                       which can roll over                                customers needs
   WEB, CATI,
                                                       from week to week
 CATI to WEB or
                                                           and updates
  WEB to CATI.
                                                           dynamically
   Translate.
  Execute from
   one survey
                                Clean data and                           Interviewers call according to
     engine                                                                                                                  Excel, SPSS or
                            prepare exclusion rules                              qualifications.
                                                                              Supervisors monitor                               text file.
                            (Black list, duplicates,
                                                                          average time per interviews,                      Automatic export
                             surveyed within last 6
                                                                          Incidence rate, screen outs,                      with web services
                                    months)
                                                                              quota management,
CATI: Computer assisted telephone interviewing                             performance management



                                                                                                                                Nordic Interviewing
Our IP telephony platform is stable,
scalable and reliable

                                                     One survey engine,
                                                     One survey engine,
                         Survey data center          multiple languages
                                                     multiple languages
                                                     and one data sheet
                                                     and one data sheet




                                              Respondents



       Call center
   interviewers and
      supervisors:
                                                  Dialing options
                                                  Dialing options
   Local or remote
                        IP Dialer:                -- Manual, auto, preview and
                                                     Manual, auto, preview and
                      62 telephones               predictive dialing
                                                   predictive dialing
                       secured with               -- Whole interview recording
                                                     Whole interview recording
                      automatic fall
                           over                   -- Live interviewer audio
                                                     Live interviewer audio
                                                  monitoring
                                                   monitoring




                                                                                 Nordic Interviewing
A few references




                   Nordic Interviewing
Contact information:
www.nordicinterviewing.com

 Nicholas Malcolm
 nicholas@nordicinterviewing.com
 T: +45 3099 1421

 Martin Wenzell
 martin@nordicinterviewing.com
 T: +34 609 976 665



                                   Nordic Interviewing

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Nordic Interviewing Reliable Interviewing For Market Research

  • 1. Nordic Interviewing - We deliver reliable interviewing for market research Nordic Interviewing
  • 2. We deliver reliable interviewing to professional users of market research and business information Nordic Interviewing Identify Data analysis, Data Data research insights and collection processing objective implementation -WEB interviewing Advanced sampling -CATI interviewing and quota management -Mixed mode: CATI to WEB or Data tabulation WEB to CATI Management of One centralized tracking waves, system that representative facilitates all interviewing or methodologies customer lists CATI: Computer assisted telephone interviewing Nordic Interviewing
  • 3. We conduct around 500.000 interviews on an annual basis out of Malaga In Malaga we conduct around 500.000 interviews on an annual basis. Been calling out of Malaga for 7 years In our call center in Malaga over 40 talented Nordic people combines a job with the lovely Spanish climate We call from the the best IP telephony platform to Nordic phone numbers All interviews are done by native speaking people Danish, Swedish, Norwegian and Finnish Nordic Interviewing
  • 4. There is natural reason for working out out of Malaga Interviewers can enjoy a a nice and interviewers only pay 2 % in break in the sun tax + We work with different interviewers for different tasks. Elderly people, young people We work with different interviewers for different tasks. Elderly people, young people and generally people who work within the service sector. and generally people who work within the service sector. Nordic Interviewing
  • 5. Our interviewers undergo a thorough introductory training before completing their first interview 1.Interviewer selection: Interviewers are recruited via printed advertisement, notices and word of mouth advertising. We primarily use interviewers over 22 years and with minimum of one year experience. We work only with full-time interviewers with contract under applicable law and 1.Interviewer 2. Questionnaire a fixed guaranteed salary no bonus selection training 2.Questionnaire training: All new interviewers attend a full two-day course. Applicants are assessed through a series of tests such as role plays with gatekeepers and mock interviews. Off particular concern we will test our interviewers in talking polite to the customers and consumers on sensitive issues. After completion of the course, the trainer, in conjunction with the recruitment department, assess each applicant 3.Interviews with customer/consumers: Only intensively trained interviewers are used exclusively for customer questioning. With large tracking studies we build up permanent and brand-dedicated teams. We have a specialist 4. Continuous 3. Interviews team of executive interviewers for hard to find B2B monitoring with customer/ respondents such as CEOs, CFOs, Managing Directors etc consumers 4.Continuous monitoring of the interview progress: Our interview managers and supervisors continuously monitor the interview progress. Development in performance, incidence rates, screen outs, strike rates and completes per hour Nordic Interviewing
  • 6. Our quality framework is based upon ESOMAR and EFAMRO guidelines and codex We have implemented ICC International Code of Marketing and Social Nordic Interviewing follows the Research Practice codex from international At least 10% of all interviews are monitored by native speaking professional organizations such as supervisors. IQCS standards specify that only 5% of the production should be monitored. ESOMAR, EFAMRO, CASRO and the We strictly adhere to CASRO, MRS and ESOMAR standards and global Data Protection Agency guidelines privacy laws for data processing We work with an extensive training program with our interviewers Project-related training, equipping the interviewer with a interviewer manual Continuous monitoring and coaching of the interviewers with reviews Web testing, pre-test and test data delivery Daily data back-up and efficiency monitoring Regular status reports and utilization reports Sample management with schedule monitoring (callbacks) Regular checking of data records and open-ends Interview documentation Plausibility checks and data validation Appointed interviewers Productivity rates Average duration/int Incidences and screen outs Digital recording of the interviews possible Online quota management Customer visits and training welcomed Nordic Interviewing
  • 7. Interview workflow: One survey engine, multiple languages and one data sheet Design Import and Sample Collect Process Export & survey clean data management data data report data Screen data. Set up Tabulate data quota conditions, according to which can roll over customers needs WEB, CATI, from week to week CATI to WEB or and updates WEB to CATI. dynamically Translate. Execute from one survey Clean data and Interviewers call according to engine Excel, SPSS or prepare exclusion rules qualifications. Supervisors monitor text file. (Black list, duplicates, average time per interviews, Automatic export surveyed within last 6 Incidence rate, screen outs, with web services months) quota management, CATI: Computer assisted telephone interviewing performance management Nordic Interviewing
  • 8. Our IP telephony platform is stable, scalable and reliable One survey engine, One survey engine, Survey data center multiple languages multiple languages and one data sheet and one data sheet Respondents Call center interviewers and supervisors: Dialing options Dialing options Local or remote IP Dialer: -- Manual, auto, preview and Manual, auto, preview and 62 telephones predictive dialing predictive dialing secured with -- Whole interview recording Whole interview recording automatic fall over -- Live interviewer audio Live interviewer audio monitoring monitoring Nordic Interviewing
  • 9. A few references Nordic Interviewing
  • 10. Contact information: www.nordicinterviewing.com Nicholas Malcolm nicholas@nordicinterviewing.com T: +45 3099 1421 Martin Wenzell martin@nordicinterviewing.com T: +34 609 976 665 Nordic Interviewing