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Nordstrom ppt

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savannahlay

This document outlines a marketing plan for Nordstrom to increase its online presence and drive traffic to its website for its upcoming Half Yearly sale. The plan includes running a "Pin It to Win It" contest on Pinterest, increasing engagement on social media platforms like Facebook and Twitter, and running Google AdWords campaigns promoting the sale and Nordstrom's brand. The goals are to gain 50,000 new Pinterest followers, 200,000 new Facebook likes, 100,000 new Twitter followers, and receive 1,000 clicks per day on Google AdWords. The total budget outlined is $157,500.

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Savannah Lay ADV 420 Spring 2013
Problem: Tackle Online Presence Draw attention to Nordstrom using their Free Shipping, Free Returns policy Increase presence on social media sites (Pinterest, Twitter, Facebook, Vine, Instagram) Draw traffic to their website during their Half Yearly sale (Wednesday May 22, 2013)
Target Audience Women ages 30-50 Women shopping for higher end clothing, shoes, accessories, or makeup Mostly shopping for themselves, husbands, or children Spend time in the store or online, not one stop shoppers
Half Yearly Sale The Half Yearly Sale is the most known sale for Nordstrom Womens and children sale starts May 22, 2013 Shop in store and online
Big Idea Pin It to Win It contest Starts on April 22, 2013 (one month prior to Half Yearly sale) Pin at least 100 items from Nordstroms website Submit link on website for a chance to win a $500 gift card used during Half Yearly sale
Social Media Influence Twitter Tweets reminding people to shop during Half Yearly sale Dont forget that the Half Yearly sale starts on May 22! Stop in for up to 40% off all items in store and online! Facebook Update Facebook page with details about the sale, locations, etc. Vine Show in store employees getting ready for Half Yearly sale Behind the Scenes at Nordstrom headquarters
Goals for Online Presence Pinterest Because of contest, increase by 50,000 followers Facebook Currently have 1,928,061 LIKES Increase by 200,000 LIKES Twitter Currently have 15,162,193 Increase by 100,000 followers At least 50+ retweets/favorites per tweet #NordstromHalfYearlySale
Google AdWords Google AdWords to promote contests and the website Words include Half Yearly Sale Free Returns, Free Shipping Nordstrom Womens Clothing Womens Shoes Make Up Accessories Childrens Clothing Mens Clothing Mens Shoes Sale Pinterest Pin It to Win It $1.68 per word Expected to have 1,000 clicks per day, 30,000 per month
Budget Google AdWords $45,000 per month Agency Fee $250/hour Strategize: 50 hours ($12,500) Plan: 100 hours ($25,000) Build: 50 hours ($12,500) Implement: 150 hours ($37,500) Manage: 100 hours ($25,000) TOTAL: $112,500
Summary Increase social media presence to create awareness about Half Yearly Sale Make using e- commerce a superior source of purchase for Nordstrom

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Nordstrom ppt

  • 1. Savannah Lay ADV 420 Spring 2013
  • 2. Problem: Tackle Online Presence Draw attention to Nordstrom using their Free Shipping, Free Returns policy Increase presence on social media sites (Pinterest, Twitter, Facebook, Vine, Instagram) Draw traffic to their website during their Half Yearly sale (Wednesday May 22, 2013)
  • 3. Target Audience Women ages 30-50 Women shopping for higher end clothing, shoes, accessories, or makeup Mostly shopping for themselves, husbands, or children Spend time in the store or online, not one stop shoppers
  • 4. Half Yearly Sale The Half Yearly Sale is the most known sale for Nordstrom Womens and children sale starts May 22, 2013 Shop in store and online
  • 5. Big Idea Pin It to Win It contest Starts on April 22, 2013 (one month prior to Half Yearly sale) Pin at least 100 items from Nordstroms website Submit link on website for a chance to win a $500 gift card used during Half Yearly sale
  • 6. Social Media Influence Twitter Tweets reminding people to shop during Half Yearly sale Dont forget that the Half Yearly sale starts on May 22! Stop in for up to 40% off all items in store and online! Facebook Update Facebook page with details about the sale, locations, etc. Vine Show in store employees getting ready for Half Yearly sale Behind the Scenes at Nordstrom headquarters
  • 7. Goals for Online Presence Pinterest Because of contest, increase by 50,000 followers Facebook Currently have 1,928,061 LIKES Increase by 200,000 LIKES Twitter Currently have 15,162,193 Increase by 100,000 followers At least 50+ retweets/favorites per tweet #NordstromHalfYearlySale
  • 8. Google AdWords Google AdWords to promote contests and the website Words include Half Yearly Sale Free Returns, Free Shipping Nordstrom Womens Clothing Womens Shoes Make Up Accessories Childrens Clothing Mens Clothing Mens Shoes Sale Pinterest Pin It to Win It $1.68 per word Expected to have 1,000 clicks per day, 30,000 per month
  • 9. Budget Google AdWords $45,000 per month Agency Fee $250/hour Strategize: 50 hours ($12,500) Plan: 100 hours ($25,000) Build: 50 hours ($12,500) Implement: 150 hours ($37,500) Manage: 100 hours ($25,000) TOTAL: $112,500
  • 10. Summary Increase social media presence to create awareness about Half Yearly Sale Make using e- commerce a superior source of purchase for Nordstrom