This document outlines Sebastian Noriega's personal brand exploration as a singer, songwriter, and aspiring music industry professional. It provides biographical information on Noriega and his background and experiences in music. It also lists his career goals, which include owning a sync songwriting company, working with other hit songwriters, and becoming an artist manager. The document analyzes Noriega's skills, competition in the industry, potential mentors, and marketing and networking strategies.
This document provides an overview of Luke Smerechniak's personal brand exploration. It outlines his passions for music and sports. His goals include learning more about songwriting and acquiring a record deal by 2025 to achieve a successful music career by 2028. It identifies his target audiences of record label executives and outlines his skills, such as creativity and adaptability. It also examines competition and provides a plan for networking, marketing, and professional development to pursue a career in the music industry.
Luke Smerechniak has created a personal brand exploration document outlining his passion for music. He has loved music since childhood, starting with drums at age six and expanding to singing, piano, songwriting and covers on social media. His goals are to learn more music theory and acquire a record deal by 2025 to achieve a successful solo music career by 2028. He identifies as a hard rock music enthusiast and wants to bring that genre back to popularity through his craft. His document provides details on his skills, education, target audiences, and plans to network and develop professionally to achieve his music career goals.
Here are 3 potential references:
1. Shawna F., Gustavo G., Abigail E., Francois G., Rosty M., Mia P., Vy O., and Adam P. from ZipRecruiter. ZipRecruiter is an excellent resource for job search and research.
2. O*Net Online. O*Net Online provides comprehensive occupation information on skills, abilities, and training needed for various careers.
3. Rebeleon Entertainment website. Rebeleon is a record label I've researched as a potential employer, so their website would be relevant.
Caleb Gray is pursuing a career in the music industry. He has been creating and playing music since middle school. His dream is to own his own record label after gaining experience in the music business. He is currently pursuing a music business degree from Full Sail University. His personal brand focuses on creativity and providing unique musical compositions. His goals are to develop his online presence, gain employment in the music industry, and eventually open his own record label.
Terrance Martin wants to help musical artists share their talent and pursue their careers. He is studying music business and has experience performing and working in the music industry. His goals are to obtain an internship or entry-level job in talent management, discover and manage 3 artists within 3 years, and start his own talent agency and music venue within 5 years. He will focus on R&B and hip hop artists aged 18-26 and compete against others also pursuing careers in artist management.
The document outlines Jante Sherrod's personal brand exploration and goals to work as an artist manager or talent director, helping artists advance their careers through networking, marketing, and finding undiscovered talent. It provides details on Jante's background, skills, education, target clients, competition, and plans to gain experience through internships and build industry connections through attending events and using social media.
Fauzi Abdou explores his personal brand and career goals in the music industry, including establishing his online presence, networking with professionals in his target companies, developing skills needed for a career in artist management, and creating a marketing strategy to pursue job opportunities. He analyzes his skills and competition, identifies mentors and further areas for professional development, and outlines goals to work at a record label as an artist manager within a few years of graduating from music business school.
1. Sophie Zara is exploring her personal brand as a musician and songwriter, with goals of releasing an EP, working with record labels, and eventually starting her own songwriting business.
2. She outlines her skills, experience, competitors in the field, and networking and professional development plans, including mentors, education, and technical skills training.
3. Her vision is to heal people through music by writing unique and inspiring songs for singers to perform and show off their abilities.
Personal Brand Exploration- 5Teen NelamsDevynNelams
油
Born in Alabama, 5Teen has been involved in music since childhood. After serving four years in the US Army, she decided to pursue a career in music. She is currently enrolled in Full Sail University studying Music Business. Her goals are to release a visual album, start an outreach center for underprivileged youth, and eventually have her own record label. She aims to use her artistry and business skills to help others in the music industry.
Leah Johnson is pursuing a degree in Music Business from Full Sail University. She has 10 years of experience in business finance and 15 years of singing and songwriting experience. Her goal is to work as a Publishing Manager helping artists publish and promote their music. She plans to network at industry events, study hit songs, and work her way up to a senior management role over the next 20 years. Leah has skills in administration, Adobe Creative Suite, and public speaking. She will continue developing technical and soft skills through mentoring and online courses.
This document is Diego Carballido's personal brand exploration project. It introduces himself as a songwriter who has worked in the music industry in Miami for 12 years. The document outlines his professional goals of becoming an A&R director at a record label. It analyzes his skills, experiences, competitors in the industry, and marketing and networking strategies to pursue job opportunities at his top target record labels.
This document outlines Diego Carballido's personal brand exploration project. He has been a songwriter for 12 years and now wants to help artists and record labels as an A&R professional. His goals are to apply for A&R jobs, get experience in the role, and eventually become a director of A&R. He analyzes his skills, competition in the field, and outlines his marketing and networking strategies to build his personal brand as a songwriter called "Carbalyrics".
Siamak B. is a music business student focused on songwriting. He has experience in music production, mixing, and songwriting. His vision is to create music for top artists and media. His goals are to build his social media presence, generate $10,000 per month from music by 2025, and move to Los Angeles with a publishing deal. He provides songwriting and production services and wants to connect his music to different artists and media.
Anthoney Huff is a Full Sail student studying music business who wants to pursue a career in the music industry as an artist, agent, or marketing manager. He outlines his background, skills, goals, and plan to build his personal brand and network in order to get a job in artist management, A&R, or as a studio manager. Huff also analyzes potential competition and provides details on his industry experience, education, skills, and online presence.
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The document provides details about Davi Hemann's personal brand as a Brazilian music producer pursuing his passion for music in the USA. It outlines his values of hard work, dedication and commitment to excellence. His goal is to establish himself as a respected figure in the music industry and use his platform to promote positivity, creativity and cultural exchange. It includes his skills, experience, education, target audiences, competitors and goals for short, mid and long-term career development.
Francisco Vivas is a Latin singer and songwriter from Puerto Rico who operates under the brand "From the O". He explores establishing his personal brand and career path in the music industry. His goals are to inspire others through his music, have a well-established brand by 2030 branching beyond singing, and build credibility to book a tour by 2025. He plans to network at industry events, leverage social media for digital marketing, and continue his education in music business and entertainment business.
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The document describes how music has been an important part of the person's identity since their lonely teenage years. They fell in love with music and the stories behind it, and without music they would feel empty. Their dream is to help keep music alive by creating a better way for up-and-coming and independent artists to achieve their dreams through putting their stories in music, similar to how music helped the person during their difficult teenage years.
Zachary Burgos is exploring their personal brand as a music therapist. They want to help people cultivate their fullest potentials through music therapy. Their goals are to apply for internships in January 2025, have a successful music therapy blog by 2027, and own their own music therapy business by 2031. They plan to market themselves as a "music therapy ambassador" and educate people about the field through streaming and blogging.
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The document outlines Jula Benson's personal brand exploration to become an A&R agent. It details her passion for music from a young age and goal to recognize talent professionally. Her short term goals are to acquire internships at major record labels, become an A&R agent within 3 years of graduation, and achieve a co-head role within 10 years. Long term, she aims to be EVP head of A&R or start her own label within 15 years. The document also identifies skills needed and competitors in the field.
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Leah Johnson is pursuing a degree in Music Business from Full Sail University. She has 10 years of experience in business finance and 15 years of singing and songwriting experience. Her goal is to work as a Publishing Manager helping artists publish and promote their music. She plans to network at industry events, study hit songs, and work her way up to a senior management role over the next 20 years. Leah has skills in administration, Adobe Creative Suite, and public speaking. She will continue developing technical and soft skills through mentoring and online courses.
This document is Diego Carballido's personal brand exploration project. It introduces himself as a songwriter who has worked in the music industry in Miami for 12 years. The document outlines his professional goals of becoming an A&R director at a record label. It analyzes his skills, experiences, competitors in the industry, and marketing and networking strategies to pursue job opportunities at his top target record labels.
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Siamak B. is a music business student focused on songwriting. He has experience in music production, mixing, and songwriting. His vision is to create music for top artists and media. His goals are to build his social media presence, generate $10,000 per month from music by 2025, and move to Los Angeles with a publishing deal. He provides songwriting and production services and wants to connect his music to different artists and media.
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The document provides details about Davi Hemann's personal brand as a Brazilian music producer pursuing his passion for music in the USA. It outlines his values of hard work, dedication and commitment to excellence. His goal is to establish himself as a respected figure in the music industry and use his platform to promote positivity, creativity and cultural exchange. It includes his skills, experience, education, target audiences, competitors and goals for short, mid and long-term career development.
Francisco Vivas is a Latin singer and songwriter from Puerto Rico who operates under the brand "From the O". He explores establishing his personal brand and career path in the music industry. His goals are to inspire others through his music, have a well-established brand by 2030 branching beyond singing, and build credibility to book a tour by 2025. He plans to network at industry events, leverage social media for digital marketing, and continue his education in music business and entertainment business.
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2. My name is Sebastian Noriega and I am a singer
songwriter from Fort Worth Texas.I grew up with
a very bad stutter and Music was the cure of it.I
was in choir in 6th grade until my freshman year
in community college and I have also been
writing music since my first year in community
college .My Aspirations are to become a
billboard hit writing songwriter and to one day
manage artists and songwriters who want to do
the same and even more in the field of
songwriting.Another dream of mine is to one day
host my own podcast talking to industry
professionals and them telling their stories.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
Musicians and singers (from Onet)
Music Directors and composers (From Onet)
Agents and business managers for artists
performers and athletes
(From Onet)
The Lover Archetype - I believe the way I
go about my work is simply collaboration and
communication based. I thrive off others and
seeing them love what they do an me loving
what I am doing. The only reason I am even
here today is because of my close friendship
with my co-writer. Now I am absolutely In
love with what I do and whoever I work with,
and it makes sense since my brand
archetype is the Lover. I love what I do and
the people who I decide to do it with
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Kio Novina
Outreach Plan:
I will prepare songs to submit for this sync companies
libraries
Because I have a list of direct emails of companies I will
be communicating by e-mails
I will follow up whenever I get an Email communicating
back
PROFILE
PICTURE 615 Music group/Warner
Chapel
Sebastian Fabal
Outreach Plan:
I will prepare songs to submit for this sync companies
libraries
Because I have a list of direct emails of companies I will
be communicating by e-mails
I will follow up whenever I get an Email communicating
back
PROFILE
PICTURE
5 alarm Music
411 Music Group
Outreach Plan:
I will prepare songs to submit for this sync companies
libraries
Because I have a list of direct emails of companies I will
be communicating by e-mails
I will follow up whenever I get an Email communicating
back
PROFILE
PICTURE
5. GOALS
Short Term: (Immediately After Graduation, 2025)
To own my own sync songwriting company
In the passed weeks I have been researching how to get into sync
and getting sync companies to put songs into libraries and In a few
weeks I will be submitting songs to companies like 411 music group
and Amusicom.i feel like this is attainable as long as I keep research
and keep doing it and developing it.
Mid Term: (2027)
To have worked with other billboard hit writing songwriters and have a
big network of other songwriters with all of us having big opportunities
with big artists.
In order to do this I need to probably travel and network up in the
passed year I have had songwriting opportunities but none have
landed but if I dont stop writing and networking I do not see this being
unachievable
Long Term:2030-2033 To be an artist, songwriter and producer
manager
One of my dreams is to become a mentor but also have a network
where I manage aspiring musicians not just artists but even the
people who want to service the artists. I feel as long as I keep leveling
up networking and actually have a catalogue people respect then this
is achievable.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Presentation software
SOFT
HARD
Novice / Adept / Expert
Electronic mail software Novice / Adept / Expert
Think creatively Novice / Adept / Expert
Establishing and maintaining
interpersonal relationships
Novice / Adept / Expert
Financial accounting software
SOFT
HARD
Novice / Adept / Expert
Graphics or photo imaging
software
Novice / Adept / Expert
Updating and using relevant
knowledge
Novice / Adept / Expert
Communicating with people
outside organization
Novice / Adept / Expert
7. I help _artists/companies_____ do
__songwriting_____ by ___writing good
songs and __giving them access to my
art__.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
Manager of an new hip hop artist
Managing my own sync songwriting
company
Education:
High School Diploma from Boswell High
School,
Music Business, B.S., Full Sail University (Exp. 2025)
Awards:
I have no awards directed to my career I
want to pursue but as an aspiring
manager I am trying my hand at
managing my friends Hip Hop career and
that is voluntary
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Jon Bellion
Industry Experience:
Grammy Award Winning songwriter
Education:
Five Towns College
Leadership Experience:
Independently produced and wrote all of his albums
Skills and Proficiencies:
Rapper
Singer
Songwriter
Beat Boxer
Sebastian Noriega
Overall Online Presence:
Has 706k followers on instagram and has many songs
with major labels and major artists such as the Jonas
brothers
Grade: Superior, 95 out of 100
HEADSHOT HEADSHOT
Industry Experience:
Have written and released 4 songs of
my own out on all platforms
Currently working on helping a friend
release his album
Education:
Boswell High school
Leadership Experience:
Managing my own sync songwriting company
Managing my client who is a new hip hop artist
Skills and Proficiencies:
Singer
Songwriter
Guitar Player
Overall Online Presence:
I have 300 followers on instagram and connections to
other managers and A&Rs who are young
Grade: Poor,, or Superior?, 50 out of 100
10. COMPETITION
Jason Boyd or
(Poo Bear
Noteworthy Experience:
Wrote for Justin Bieber many times
Sebastian Noriega
HEADSHOT HEADSHOT
Industry Experience:
Wrote for Justin Bieber and is even
how he got discovered
Education:
Could not be found
Skills and Proficiencies:
Singer
Songwriter
Overall Online Presence:
Has 631k instagram followers
Acres to Justin Biebers team
Grade: Superior?,90 out of 100
Industry Experience:
Have written and released 4 songs of
my own out on all platforms
Currently working on helping a friend
release his album
Education:
High School Diploma
Leadership Experience:
Managing my own sync songwriting company
Managing my client who is a new hip hop artist
Skills and Proficiencies:
Singer
Songwriter
Guitar Player
Overall Online Presence:
I have 300 followers on instagram and connections to
other managers and A&Rs who are young
Grade: Poor,, or Superior?, 50 out of 100
11. BRAND POSITION
For [Sync companies] who [need/want music for
their films], I provide [GOOD
WRITTEN,PRODUCED MUSIC] because [I
WANT TO HELP THEM HAVE GOOD MUSIC
FOR WHATEVER SCENE OR MOVIE THEY
WOULD LIKE AND SEE IN THEIR VISION AS
FELLOW CREATORS.]
NICKNAME?
12. NETWORKING &
MARKETING
Industry Events & Organizations
South By Southwest
March 8-16th 2023 in Austin Texas
Sync Con
Dec 1-3rd 2023 in Hollywood
Sounds of success January 20 2024
Online
Digital Marketing
Primary Content: To start I will mainly focus on short form
content to grab viewers attention through the music but also
the visuals in the content
Primary Tools: For my short content I will use Tik Tok and
instagram reels
Website: I will use my site as a tool to market myself as a
brand and as well as my music to be heard in situations where
their as simple as being used with ads or even writing my own
music to specific movie scenes
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
High School Diploma
Technical Skills
Electronic mail software
Presentation software organization name,
Music or sound edition
Instant messaging software
Soft Skills
Getting information
Singing
Songwriting
Thinking creatively
Communication
Processing information
14. Sebastian Noriega
You know having trouble finding music for your movies ads? Well, what I do
is write songs specifically for the scenario you see in your head for that ad
or movie. In fact, [I have opportunities for music companies to listen to my
original music every month.
Picture of You
Goes Here
15. REFERENCES
13-1011.00 - agents and business managers of artists, performers, and
athletes. O*NET OnLine. (n.d.-a).
https://www.onetonline.org/link/summary/13-1011.00
27-2042.00 - musicians and singers. O*NET OnLine. (n.d.-b).
https://www.onetonline.org/link/summary/27-2042.00
Homepage. 411 Music Group. (2023, August 4).
https://www.411musicgroup.com/
Nav. (n.d.). 5 alarm music. 5 Alarm Music. https://www.5alarmmusic.com/
Warner Chappell Production Music. (2017, January 26). 615 music: Production
Music Catalog. http://wordpress.warnerchappellpm.com/our-
libraries/615-music/
Wikimedia Foundation. (2023a, August 19). Poo bear. Wikipedia.
https://en.wikipedia.org/wiki/Poo_Bear
Wikimedia Foundation. (2023b, August 30). Jon Bellion. Wikipedia.
https://en.wikipedia.org/wiki/Jon_Bellion
The #1 Music for Media Conference. HOME. (n.d.). https://synccon.com/
SXSW Conference & Festivals. SXSW. (2023, September 1).
https://www.sxsw.com/
Our upcoming sync summits. SyncSummit. (n.d.).
https://syncsummit.com/events/
Editor's Notes
#4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonalds 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.