Notes_Singapore_vs_HongKong
- 1. 1) Introduction a) Where East meetsWest 2) Similarities a) Nature of destination b) Stage of development c) General strategicapproachto developmentadopted d) Bestmetropolisesinthe worldtodobusiness 3) Visions a) Singapore i) Becominga mustsee destination ii) Become a leadingtourismbusinesscentre iii) Enhance itspositionasa hub forthe AsiaPacificregion b) Hong-Kong i) Establishitself asaAsiaspremierinternational city ii) Becominga worldclassdestinationforleisureandbusiness visitors 4) Missions a) Singapore:ChampiontourismandbuilditintoaneconomickeydriverforSingapore b) Hong Kong: 5) Positioning a) Singapore i) Meetingpointof Indian,Chinese,andMalayancultures ii) Exoticisland iii) Three pillars- tourismdestination,tourismbusinesscentre,andtourismhub b) Hong Kong i) Heritage tourism ii) Sharedoriginsof ChinaandHong Kong 6) KeyLearnings a) Proactive supporttotourismsectorformgovernment b) Tourismfriendlypolicies c) Visionaryleadership d) Commitmenttolongtermdevelopment e) Eagernesstolearn f) Liberalize aviationpoliciesandlearnhow itcan be a connective hub g) Be marketdriven h) Dontbe afraidto make mistakes i) Knowthe customer 7) Readings a) Wong etal 2008 b) Travel and TourismCompetitive Index