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A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014

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The document outlines 5 ways for a solo UX practitioner to get more done with fewer resources: 1) Use cheap and effective free resources like templates and tool trials, 2) Pursue quick wins like usability tests that can be completed quickly, 3) Sell UX concepts by using persuasive language and citing precedents/ROI studies, 4) Share success stories promptly through presentations rather than emails, and 5) Build a team through hands-on training and starting with a fractional team structure.

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The UX Army of One How to get more done with less Jonathan Rubin @jonathan_rubin NOVA UX - Feb. 12, 2014
My views are my own :) Speaking as a private citizen and UX enthusiast
A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014
A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014
A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014
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A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014
A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014
A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014
A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014
A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014
5 ways for +20% UX mirth 1. Cheap, Effective Resources 2. Quick Wins 3. Sellable Concept 4. Sharing Success 5. Build a Team
1. Cheap, Effective Resources ● Templates at usability.gov (scripts, personas, Heuristic Evals, position descriptions) ● Free tool trials (not an endorsement) ○ Testing - Loop11, Utest, Usertesting.com, Skype, FiveSecondTest ○ IA - OptimalSort, XMind, FreeMind ○ Prototyping - Axure, Balsamiq, Solidify, POP ○ Ideation - UserVoice, IdeaScale, Protonotes
A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014
2. How to Get Quick Wins?
How to Get Quick Wins?
Quick Wins
3. Sellable Concept
Pick the best lingo Customer Experience? User Experience? User Research? User Centered Design? Human Centered Design? Customer Service?
Precedent, ROI, Case Studies ● ● ● ● Dig! Build from old reports, emails, presos Interview PMs, devs, content people Remember: good AND bad UX stories Google “ROI usability”
Before and Afters
Quick Wins
1 Tester, 1 Hour, 4 Sites
A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014
A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014
A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014
4. Share Success
Show results quickly (day of!)
Don’t email results - present
A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014
Reaction videos
5. Build a team
Hands-on training
Entitle yourself ● ● ● ● ● ● User Experience Evangelist UX Specialist UX Team Lead User Researcher Usability Representative Customer Experience Advocate
Start with fractions
A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014
Hands-on training
Hands-on training
Hands-on training
Hands-on training
Summary 1. Cheap, Effective Resources 2. Quick Wins 3. Sellable Concept 4. Sharing Success 5. Build a Team
Thanks! @jonathan_rubin

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A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014