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TEMPLATE BRANDHOOK
Project | December
December 12, 2012

Discovering your brand hook
Discovering your
brand hook

1.0 Part One
1.1 SubPart One
1.2 SubPart One
1.3 SubPart One
Discovering your
brand hook

The BrandHook
hook principles
1//

Building on what is real.

6//

Working hard to keep your promise.

2//

What is the human truth.

7//

Empower your internal advocates.

3//

What do you want to be known for.

8//

Measuring your Brand Temperature Test.

4//

The business opportunity.

9//

Cultivating your community.

5//

Developing a consistent customer experience.

10// Innovation for continual growth.

3
Discovering your
brand hook

The
Process

// The Market Opportunity. Based on the brand
heritage, understanding from the business
stakeholders and clarity workshops, we build
the brand hook.
// The Human Truth. Utilising our online and
offline tools and always with an ethnographic
swing, we unearth the insight inside and
outside the business.
// The Brand Authenticity. Ensuring the brand is
relevant with what is going on in the market
place and identifying the gaps and
opportunities.

4
Discovering your
brand hook

Charts

[Title of the chart]

H
10%
A
30%

G
10%
F
10%

B
10%

E
10%
D
10%

5

C
10%
CONTACT
Discovering your brand hook

BrandHook
Level 4, 409 St Kilda Road, Melbourne, 3004
Phone: +61 3 9077 7887
www.brandhook.com

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  • 1. TEMPLATE BRANDHOOK Project | December December 12, 2012 Discovering your brand hook
  • 2. Discovering your brand hook 1.0 Part One 1.1 SubPart One 1.2 SubPart One 1.3 SubPart One
  • 3. Discovering your brand hook The BrandHook hook principles 1// Building on what is real. 6// Working hard to keep your promise. 2// What is the human truth. 7// Empower your internal advocates. 3// What do you want to be known for. 8// Measuring your Brand Temperature Test. 4// The business opportunity. 9// Cultivating your community. 5// Developing a consistent customer experience. 10// Innovation for continual growth. 3
  • 4. Discovering your brand hook The Process // The Market Opportunity. Based on the brand heritage, understanding from the business stakeholders and clarity workshops, we build the brand hook. // The Human Truth. Utilising our online and offline tools and always with an ethnographic swing, we unearth the insight inside and outside the business. // The Brand Authenticity. Ensuring the brand is relevant with what is going on in the market place and identifying the gaps and opportunities. 4
  • 5. Discovering your brand hook Charts [Title of the chart] H 10% A 30% G 10% F 10% B 10% E 10% D 10% 5 C 10%
  • 6. CONTACT Discovering your brand hook BrandHook Level 4, 409 St Kilda Road, Melbourne, 3004 Phone: +61 3 9077 7887 www.brandhook.com