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NRW Board Paper
Date of meeting: 23rd May 2024
Title of Paper:
DRAFT NRW Recreation Strategy Access to nature on
the land in our care
Paper Reference: 24-05-B09
Paper sponsored by:
Ceri Davies Executive Director for Evidence, Policy and
Permitting
Paper prepared by:
Dawn Thompson Recreation Strategy Development
Manager (Secondee)
Paper presented by:
Dawn Thompson Recreation Strategy Development
Manager (Secondee)
Purpose of the paper Approval
Summary Approval of the draft Recreation Strategy for publication
Background
1. In September 2022 a decision was made by the Board to develop an Outdoor
Recreation Strategy to:
Set strategic direction for outdoor recreation on the land cared for by NRW (freehold
and leasehold land) and National Nature Reserves managed by NRW.
NB: It does not cover sites where NRW does not have direct management, or the
NRW flood assets
Support decision making
Tell the story about what we do and why we do it
2. The Strategy focusses on the land in our care, where we can, and are best placed to,
make a difference using our resources, but equally the Strategy will evolve how we
work in partnership with others to effect change and drive positive outcomes.
3. The Strategy will see a shift from putting our own resources into creating opportunities
for recreation, to being about managing (and in some cases restricting) recreational
activity, and supporting others to deliver on the land, to connect people with nature, and
support the Sustainable Management of Natural Resources (SMNR) aims and our well-
being objectives. This will also mean that there will be less of our direct resources
going into recreation on the land in our care.
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4. However despite this shift there will still be a demand for outdoor recreation on the land
in our care that we will need to manage using Visitor Safety Group principles. Nearly all
of this land is open access, with lots of public rights of way, so people will still come
and we cant, by law, stop them.
5. The Strategy has to work at both a national and a place level whilst being realistic
within existing resources and financial pressures. The Strategy will also be clear on
delivering outcomes that support the Well-being of Future Generations (Wales) Act
2015 goals and the Well-being Objectives in NRWs Corporate Plan.
6. It will support decision making on all aspects of managing outdoor recreation access
and activities, but have particular focus on social and environmental justice including:
Improving inclusive access
Promoting responsible behaviour
Protecting the natural environment
7. By 2030 the Strategy will have provided the direction to, for example:
Enable third parties to step in and deliver intense tourism based activity such as
mountain biking and Visitor Centres
Have higher quality everyday, informal access in the right places that has even
fewer barriers to diverse users
Reform our permissions process to have the right activity in the right place,
including streamlining those events that need full permission and being clearer
where we will say no to requests for events and activities that are not consistent
with our Strategy.
8. In January 2023, the Land Estate Committee approved the scope and approach to
developing the Strategy using a three phase engagement plan.
9. Approval was also given to extend the timescales for delivering the Recreation Strategy
from November 2023 to June 2024. This was to allow a thorough engagement process
with internal and external stakeholders to be carried out.
10.This approach and scope was also approved at Board in January 2023.
11.Phase 1 of the engagement plan started in March 2023 with internal insight and
evidence gathering, and consisted of horizon scanning (desktop research, site visits
and internal meetings), seven questions interviews with 12 members of staff from
different grades/roles/geography, and three Future of Recreation face to face
workshops attended by 63 staff.
12.Phase 2 started in August 2023 with external stakeholders and further internal
engagement to inform the design and development the Strategy. This phase included
six internal focus groups attended by 63 staff from across the organisation, a survey for
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stakeholders which attracted 3465 responses, six external focus groups attended by 20
representative organisations plus a Local Access Forum chairs specific group.
13.Full reports of both phases of engagement are available on request, but a summary of
the key headlines from both phases of engagement are:
Partnership working: Emphasis on creating a coordinated and community-focused
approach to share resources, access additional funding, engage with local
communities, share information, and best practice. Current feeling that NRW is a
difficult organisation to engage with and needed to be more outward looking and
collaborative.
Facilities and infrastructure: Focus on maintaining and upgrading existing
infrastructure and set standards as these are not consistent at the moment. Ensure
long-term maintenance, and dont create new facilities at the risk of neglecting existing
ones. Volunteering and collaborating with user groups has immense potential for
sustainability.
Access and inclusivity: Prioritising accessibility for all users, considering diverse
needs, and promoting alternative sites to reduce overcrowding in popular areas. Focus
more on community connectivity and sustainable travel to sites. People need to be
clearer on what they can and cannot do, but dont put barriers in the way of access
(physical, psychological and process).
Visitor engagement: Connect with audiences in their space rather than expecting
them to come to us. Use positive influencers and work with partners to raise
awareness of responsible recreation.
Evidence and data: Recommendations to adapt to post-COVID conditions, engage in
new research but also understand more about what data and evidence is already out
there. Use data to balance increased demand with ecological impacts, alongside efforts
to manage illegal activities / misuse.
Tourism and commercial: Encouragement to explore commercial products and
partnerships, with support for sporting events and overnight camping to generate direct
income. Caveat though that this should be done considering the impact on sites and
aligning with NRW's goals and financial realities.
14.The final phase of engagement (phase 3) to present the draft Strategy has included
internal endorsement from the Land Estate Committee on 13 February, Land
Stewardship Business Group on Tuesday 26 March 2024, and Executive Team on
Tuesday 23 April 2024.
15.Staff have also been able to see the draft via the intranet and through a webinar.
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16.External stakeholders have also been engaged with the draft being presented to Local
Access Forum chairs meeting on 21 February 2024 and National Access Forum
members meeting on 5 March 2024, where it has received support from both Forums.
Risks, Risk Appetite and opportunities
17.For the Strategic Risks, the Strategy is relevant to the following in particular by clearly
supporting the Corporate Plan Well-being Objectives, and providing a clear decision
making framework:
"Risk 1: Failure to deliver the vision and mission set out in our Corporate Plan as a
result of our values and ways of working not being aligned to support its delivery"
"Risk 5: Failure to achieve financial sustainability"
18.For Land Stewardship Business Group risks the Strategy helps manage the following in
particular:
"Risk 5: Failure to manage potential for costs of NRW Estate management to outstrip
income and availability of grant in aid (over next 3 years)"
"Risk 3: Failure to achieve required standards of operational management on the NRW
Estate".
19.The Strategy will provide opportunity to really focus on a core aim to connect people
with nature through a sustainable use of resources by:
Delivering a sustainable future
Improving internal integration
Improving processes and decision making
Improving external collaboration
Wider implications
20.Well-being Objectives: The Strategy supports the SMNR aims, and also supports the
three well-being objectives through its focus on connecting people to nature.
21.Finance: n/a
22.Resource implications: The Strategy will give opportunity to refine the recreational
offer and increase efficiencies.
23.Equality: An Equality Impact Assessment (EqIA) was developed for the engagement
process to develop the Strategy, but going forward the outputs of the Strategy are in
scope of the Land Stewardship Service Plan and are therefore covered by its Equality
Impact Assessment. The EqIAs are available on request.
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24.Data Protection: n/a
Next Steps
25.Publication of the final strategy in June 2024
26.Continued internal communications and implementation via the Land Stewardship
centre out Place in and back again Service Planning approach.
Recommendation
27.Approval of the draft Recreation Strategy.
Index of Annexes
Annex 1 People and nature thriving together draft Recreation Strategy
Approval / Consultation process
Responsible: Who has
developed the
paper/process and who
has had input?
Dawn Thompson and Dominic Driver
Accountable: Who is
accountable for the
ultimate approval? Who
will be or is being asked
to approve?
NRW Board
Consulted: Who has been
consulted to date? Where
endorsement is required,
is this in place? Will
further consultation be
required?
Internal stakeholders including land management, people,
and places, and outdoor, access & recreation teams,
Commercial and Land Estate Committee
External stakeholders including Welsh Government,
National Access Forum, Local Access Forums and
representative bodies
Informed: Who has been
informed or who needs to
be further information
about the work?
Internal and external stakeholders