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The Life of Wunder(Mad)men

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Justin Halim
Justin Halim

Presentation at the Nanyang Technological University careers fair, Singapore about my perspective on life in an agency. Talk formed part of Wunderman's Z Graduate Program.

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Just one perspective ¨C Justin Halim Regional Account Director Wunderman Singapore @justinlhalim
Jan 2011 ¨C present Currently Regional Account Director, working on Microsoft, Wunderman Singapore Oct 2010 ¨C Jan 2011 Regional Lead for Nokia, Wunderman Oct 2009 Singapore Changed location from Wunderman UK to Wunderman Singapore
Jul 2006 ¨C Oct 2009 Worked on Nokia, Land Rover and Ford, Wunderman UK Jul 2006 ¨C Oct 2009 Jul 2006 Travelled loads! ? Changed location from Wunderman/Y&R Sydney to Wunderman UK Nov 2004 ¨C Jul 2006 Worked on Telstra, a range of Government departments, and new business, Wunderman/Y&R Sydney 1999-2002 At uni figuring out what to do?!?!?! Feb 2002 ¨C Nov 2004 Joined MLC Graduate Program, my last role being Advertising Campaign Manager
What types of What?s working in roles are there advertising like? in advertising? What are the career prospects? What will I do Where is the everyday? industry headed? I heard long hours are What are the perks involved, eek! of the job? How do I get my Are clients foot in the door? mean?
A bit about Wunderman¡­. ¡°What matters today are the digital conversations with and among consumers.¡±
2011 AdAge: Wunderman #1 Worldwide 2011 AdAge: Digital Marketing Ranking Wunderman #5 Worldwide
61 145 6200+ total # of countries total # of offices total # of people North America Asia Pacific EMEA LATAM 2 Countries 14 Countries 36 Countries 9 Countries 36 Offices 29 Offices 66 Offices 14 Offices 2,000+ People 1000+ People 2,500+ People 700+ People
We work with some of the world¡¯s most admired brands Global North America EMEA/ LATAM/ APAC
The advertising landscape
A person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today. http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?ei=5094&en=612610efd7f8f6ef&hp=&ex=11689 23600&partner=homepage&pagewanted=all
These advertising messages help make us aware, educate us, and help us make¡­. ¡­about brands, products, services and solutions that meet our needs and wants
The importance of digital Mobile phone Laptop iPod Another mobile phone Plus tablets, netbooks, e-readers, PSPs, and more!
893 million Most Internet users internet users in Another 700 million around the region APAC (42% Asians are expected access the Internet on global share) to go online by 2015 a regular basis, the vast majority at least several times per With ownership of mobile week, if not daily devices in the region, particularly smartphones, set to surge in the year ahead, this Tablet ownership is expected will have a profound impact on to further increase in the year the digital behaviors of ahead, in particular in Southeast Asian consumers Malaysia, Singapore and Thailand The mobile phone, as a facilitator of internet access, Vietnam Internet users spend more time is very popular across online than those in Australia, Taiwan & Southeast Asian markets Japan
So what¡¯s it really like in an advertising agency?
The different roles Hello Justin speaking ? Key point of Take creative briefs and turn them Build the big idea Manage financial contact with the into the ?big idea? across the different reporting client marketing Apply the big idea to different channels Manages billing Take client marketing channels ¨C web, mobile, and ensuring work campaign requests banners, email, apps, etc Ensures technical delivered is and brief the build is built to profitable, together creative team Art Directors and Copywriters will standard and is with Account typically work together to come up bug-free Service Manage with the ?big idea? relationships with clients and projects end-to-end Ensure on-time and on-budget delivery of projects
People in these roles are¡­. Business, Highly creative Technically savvy Accounting and marketing, finance communications Artistic Programmers, backgrounds backgrounds Coder, IT, even Lateral thinkers some engineering Good with Good time, budget backgrounds and numbers and project Graphic design, communications experience managers backgrounds Financially savvy Can work with Compliant with different Accounting personality types standards and practices Strategic thinkers who understand the clients? business
Top 10 things about working in an agency (and at Wunderman)
10. You can change someone¡¯s perception and make a real difference in people¡¯s lives, with just one impactful conversation
9. Foosball ?
8. The opportunity to travel and see new things ¨C all with work
7. The ongoing professional and career development ? Wunderman University ? Learning Management System ? Digital Deep-Dive sessions ? Planning & Analytics ring ? New Business Training ? WPP Maestro ? WPP Mini-MBA
6. Literally see your work come to life, and show it off to the rest of the world
Nokia Eksismeter video Video removed
5. The chance to be creative ¨C day in, day out
http://www.youtube.com/watch?v=LzlRguV8NuQ http://www.youtube.com/watch?v=DOutRO62WBw
4. The variety associated with working with the world¡¯s best brands
And our newest Global client¡­. Video removed
3. ¡­And the fun of experiencing their products first hand!
2. A young, fun, vibrant work culture
1. The people!
¡°I'm never short of things to do here, and there's a lot to learn from each project I'm involved in.¡± ---- Alan Choong, Z Academy Intern- ¡°Wunderman has a positive Junior Designer, Wunderman Singapore work and learning environment topped with helpful and supportive colleagues. ?¡± ---- Tryphena Luhur, Regional Network Coordinator, Wunderman APAC ¡°My experience and knowledge has been progressing like a bullet train at Wunderman. A family oriented office with a great atmosphere and great place for career advancement.¡± ---- Aaron Aw, Digital Producer/ Analyst, Wunderman Singapore
¡°A unique and enlightening experience¡± ---- Haikel Latiff, Regional Knowledge Coordinator, Wunderman APAC ¡°There?s never a shortage of fun, joy and excitement at Wunderman.¡± ---- Irene Teo, Human Resource Manager, Wunderman Singapore ¡°Life at Wunderman is fun, dynamic and informal.¡± ---- Thomas Haugan, Regional Business Development Coordinator, Wunderman APAC ¡°Life at Wunderman for me is an adventure. It?s fun, it?s exciting and more importantly ¨C motivating! Over the course of 3 years, not only have I learnt a lot but I?ve also been given the opportunity to pursue my passion. Love it!¡± ---- Mary Chan, Interactive Manager, Wunderman Singapore
¡°I wake up (almost) every morning eager to head to office- this in itself tells a lot about Wunderman. Wunderman helped me to build my career from an Associate Account Director to GM. This wouldn?t have been possible in most other organizations. Wunderman truly believes in its people and ensures the right platform is provided to reach their full potential. People who work in Wunderman tend to develop a very entrepreneurial spirit. We want the office to succeed not only as a local market but as a region. Combine all this aspects of Wunderman and you have a great working environment with great people. We work hard but enjoy all of it! I joined Wunderman not knowing it would be such¡­but am blessed to be a part of this huge family!¡± ---- Nimesh Desai, General Manager, Wunderman Singapore
So why not make it a career for you! ? We have two great accredited programs geared to giving you the best experiences and development opportunities to kick- start your career at Wunderman: ¨C Z Graduate ¨C Z Academy ? Find out more at our booth today
nate sparkle with new ideas, ke us think in new ways and ate new relationships. These are the conversations that define feelings and change the behavior of consumers. Thank you. Follow me: @justinlhalim

More Related Content

The Life of Wunder(Mad)men

  • 1. Just one perspective ¨C Justin Halim Regional Account Director Wunderman Singapore @justinlhalim
  • 2. Jan 2011 ¨C present Currently Regional Account Director, working on Microsoft, Wunderman Singapore Oct 2010 ¨C Jan 2011 Regional Lead for Nokia, Wunderman Oct 2009 Singapore Changed location from Wunderman UK to Wunderman Singapore
  • 3. Jul 2006 ¨C Oct 2009 Worked on Nokia, Land Rover and Ford, Wunderman UK Jul 2006 ¨C Oct 2009 Jul 2006 Travelled loads! ? Changed location from Wunderman/Y&R Sydney to Wunderman UK Nov 2004 ¨C Jul 2006 Worked on Telstra, a range of Government departments, and new business, Wunderman/Y&R Sydney 1999-2002 At uni figuring out what to do?!?!?! Feb 2002 ¨C Nov 2004 Joined MLC Graduate Program, my last role being Advertising Campaign Manager
  • 4. What types of What?s working in roles are there advertising like? in advertising? What are the career prospects? What will I do Where is the everyday? industry headed? I heard long hours are What are the perks involved, eek! of the job? How do I get my Are clients foot in the door? mean?
  • 5. A bit about Wunderman¡­. ¡°What matters today are the digital conversations with and among consumers.¡±
  • 6. 2011 AdAge: Wunderman #1 Worldwide 2011 AdAge: Digital Marketing Ranking Wunderman #5 Worldwide
  • 7. 61 145 6200+ total # of countries total # of offices total # of people North America Asia Pacific EMEA LATAM 2 Countries 14 Countries 36 Countries 9 Countries 36 Offices 29 Offices 66 Offices 14 Offices 2,000+ People 1000+ People 2,500+ People 700+ People
  • 8. We work with some of the world¡¯s most admired brands Global North America EMEA/ LATAM/ APAC
  • 10. A person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today. http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?ei=5094&en=612610efd7f8f6ef&hp=&ex=11689 23600&partner=homepage&pagewanted=all
  • 11. These advertising messages help make us aware, educate us, and help us make¡­. ¡­about brands, products, services and solutions that meet our needs and wants
  • 12. The importance of digital Mobile phone Laptop iPod Another mobile phone Plus tablets, netbooks, e-readers, PSPs, and more!
  • 13. 893 million Most Internet users internet users in Another 700 million around the region APAC (42% Asians are expected access the Internet on global share) to go online by 2015 a regular basis, the vast majority at least several times per With ownership of mobile week, if not daily devices in the region, particularly smartphones, set to surge in the year ahead, this Tablet ownership is expected will have a profound impact on to further increase in the year the digital behaviors of ahead, in particular in Southeast Asian consumers Malaysia, Singapore and Thailand The mobile phone, as a facilitator of internet access, Vietnam Internet users spend more time is very popular across online than those in Australia, Taiwan & Southeast Asian markets Japan
  • 14. So what¡¯s it really like in an advertising agency?
  • 15. The different roles Hello Justin speaking ? Key point of Take creative briefs and turn them Build the big idea Manage financial contact with the into the ?big idea? across the different reporting client marketing Apply the big idea to different channels Manages billing Take client marketing channels ¨C web, mobile, and ensuring work campaign requests banners, email, apps, etc Ensures technical delivered is and brief the build is built to profitable, together creative team Art Directors and Copywriters will standard and is with Account typically work together to come up bug-free Service Manage with the ?big idea? relationships with clients and projects end-to-end Ensure on-time and on-budget delivery of projects
  • 16. People in these roles are¡­. Business, Highly creative Technically savvy Accounting and marketing, finance communications Artistic Programmers, backgrounds backgrounds Coder, IT, even Lateral thinkers some engineering Good with Good time, budget backgrounds and numbers and project Graphic design, communications experience managers backgrounds Financially savvy Can work with Compliant with different Accounting personality types standards and practices Strategic thinkers who understand the clients? business
  • 17. Top 10 things about working in an agency (and at Wunderman)
  • 18. 10. You can change someone¡¯s perception and make a real difference in people¡¯s lives, with just one impactful conversation
  • 20. 8. The opportunity to travel and see new things ¨C all with work
  • 21. 7. The ongoing professional and career development ? Wunderman University ? Learning Management System ? Digital Deep-Dive sessions ? Planning & Analytics ring ? New Business Training ? WPP Maestro ? WPP Mini-MBA
  • 22. 6. Literally see your work come to life, and show it off to the rest of the world
  • 23. Nokia Eksismeter video Video removed
  • 24. 5. The chance to be creative ¨C day in, day out
  • 26. 4. The variety associated with working with the world¡¯s best brands
  • 27. And our newest Global client¡­. Video removed
  • 28. 3. ¡­And the fun of experiencing their products first hand!
  • 29. 2. A young, fun, vibrant work culture
  • 31. ¡°I'm never short of things to do here, and there's a lot to learn from each project I'm involved in.¡± ---- Alan Choong, Z Academy Intern- ¡°Wunderman has a positive Junior Designer, Wunderman Singapore work and learning environment topped with helpful and supportive colleagues. ?¡± ---- Tryphena Luhur, Regional Network Coordinator, Wunderman APAC ¡°My experience and knowledge has been progressing like a bullet train at Wunderman. A family oriented office with a great atmosphere and great place for career advancement.¡± ---- Aaron Aw, Digital Producer/ Analyst, Wunderman Singapore
  • 32. ¡°A unique and enlightening experience¡± ---- Haikel Latiff, Regional Knowledge Coordinator, Wunderman APAC ¡°There?s never a shortage of fun, joy and excitement at Wunderman.¡± ---- Irene Teo, Human Resource Manager, Wunderman Singapore ¡°Life at Wunderman is fun, dynamic and informal.¡± ---- Thomas Haugan, Regional Business Development Coordinator, Wunderman APAC ¡°Life at Wunderman for me is an adventure. It?s fun, it?s exciting and more importantly ¨C motivating! Over the course of 3 years, not only have I learnt a lot but I?ve also been given the opportunity to pursue my passion. Love it!¡± ---- Mary Chan, Interactive Manager, Wunderman Singapore
  • 33. ¡°I wake up (almost) every morning eager to head to office- this in itself tells a lot about Wunderman. Wunderman helped me to build my career from an Associate Account Director to GM. This wouldn?t have been possible in most other organizations. Wunderman truly believes in its people and ensures the right platform is provided to reach their full potential. People who work in Wunderman tend to develop a very entrepreneurial spirit. We want the office to succeed not only as a local market but as a region. Combine all this aspects of Wunderman and you have a great working environment with great people. We work hard but enjoy all of it! I joined Wunderman not knowing it would be such¡­but am blessed to be a part of this huge family!¡± ---- Nimesh Desai, General Manager, Wunderman Singapore
  • 34. So why not make it a career for you! ? We have two great accredited programs geared to giving you the best experiences and development opportunities to kick- start your career at Wunderman: ¨C Z Graduate ¨C Z Academy ? Find out more at our booth today
  • 35. nate sparkle with new ideas, ke us think in new ways and ate new relationships. These are the conversations that define feelings and change the behavior of consumers. Thank you. Follow me: @justinlhalim