Nubes Tech Global Market Expansion
Download as pptx, pdf1 like1,058 views
The document outlines a market globalization study for Nubestech速 Electronics, analyzing opportunities for expansion in South Africa, South Korea, and Thailand. It includes comprehensive SWOT analyses and recommendations for product strategies, highlighting challenges and potential threats in each region. The conclusion presents specific strategies, suggesting to focus on tablet computing in South Africa, establish local production in South Korea, and leverage untapped markets in Thailand.
Nubes Tech Global Market Expansion
- 1. Market Globalization Study of Expansion in to Foreign Markets Team Presentation Prepared by: John Hansen Mark Hazaert Linda Soukhaphaly MIB560 International Business Dr. Andrew Fleck Concordia University Wisconsin This presentation is the intellectual property of the preparers. NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012 Business entities, trademarks and 速 are fictitious.
- 2. Outline Agenda South Africa Introduction SWOT Analysis - Product, Price, Place, Promotion Recommendation South Korea Introduction SWOT Analysis - Product, Price, Place, Promotion Recommendation Thailand Introduction SWOT Analysis - Product, Price, Place, Promotion Recommendation Conclusion Questions NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 3. South Africa Source: http://www.newworldencyclopedia.org/entry/Image:Flag_of_South_Africa.svg Source: http://www.state.gov/p/af/ci/sf/ NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 4. South Africa Introduction 50 million people 470,693 Sq. Miles World leader in Platinum, Gold and Chromium GDP $554.6 Billion, $10,486 per capita (in US $) NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 5. South Africa SWOT Analysis Product Strengths More value-added features Weaknesses Delivering customized product direct to consumer Opportunity Increasing infrastructure development Threats Improper fit for current market habits and trends NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 6. South Africa SWOT Analysis Price Strengths Moderately priced against comparable competing units Weaknesses Weakness of Rand against U.S. Dollar Opportunity U.S. discussions with Southern African Customs Union Threats Fluctuating currency concerns NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 7. South Africa SWOT Analysis Place Strengths Growth of supermarkets and hypermarkets Weaknesses Marketing experience to culturally diverse demographics Opportunity Underserved market Threats Product Theft, counterfeiting, and grey-market distribution NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 8. South Africa SWOT Analysis Promotion Strengths Established web presence in domestic market Weaknesses Minimum local adaptation strategy Opportunity Growing trend in eCommerce Threats Current buying habits of South African consumers NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 9. South Africa Recommendation Final Recommendation is: PRIMARY FACTORS Minimum local adaptation strategy Comparative cost of laptop to average household expenses Laptop computing does not match consumer demands Not to proceed with this effort Increase of non-PC devices NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 10. Recommended Strategy Tablet Product Introduction Product fits corporate strategy Transnational strategy Centralized production and R&D Decentralized service, support and marketing Greater profitability potential Positions company for sustainability and future trends NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 11. South Korea Source: http://www.newworldencyclopedia.org/entry/Image:Flag_of_South_Korea.svg Source: http://www.state.gov/p/eap/ci/ks/ NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 12. South Korea Introduction 48.8 million people 38,023 Sq Miles GDP $1.46 Trillion, $30,000 per capita (in US $) Main industries: Electronics, Telecommunications, Automobile NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 13. South Korea SWOT Analysis Product Strengths Tech savvy people Language Weaknesses Unneeded memory Education Opportunity Gaming Threats Mobile devices/Tablets NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 14. South Korea SWOT Analysis Price Strengths High price point Weaknesses No distinguishable difference Opportunity Free trade agreement with US Threats Free trade agreement with China NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 15. South Korea SWOT Analysis Place Large Cities Strengths Infrastructure Weaknesses North Korea Opportunity Production Facilities Threats LG/Samsung NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 16. South Korea SWOT Analysis Promotion Strengths High internet usage Weaknesses Not a Korean product Education system Opportunity Credit Threats After sale service, word of mouth NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 17. South Korea Recommendation Final Recommendation is: PRIMARY FACTORS Great price point Free trade agreement Strong economy Great market Possible production facilities Excellent infrastructure To proceed with this effort NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 18. Entry Strategy Exporting first then establish production in country Transnational strategy Centralized production and R&D Decentralized marketing and operations Marketing strategy Local marketing firm Internet/Gaming/Education Localization Keyboard Hardware NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 19. Thailand Source: http://www.newworldencyclopedia.org/entry/Image:Flag_of_Thailand.svg Source: http://www.state.gov/p/eap/ci/ks/ NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 20. Thailand Introduction 198,115 Sq Miles 69.1 million people GDP $326.6 Billion, $9,700 per capita (in US $) Main industries: Tourism, Garments, Textiles, Tobacco, Agricultural Processing, Cement, Jewelry, Electronics NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 21. Thailand SWOT Analysis Product Strengths Installed operating system Weaknesses Consumers are use to Linux Businesses Opportunity Education Internet infrastructure Threats Tablets NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 22. Thailand SWOT Analysis Price Strengths High price point Weaknesses Strengthening Baht against Dollar Opportunity Hot commodity Threats Income inequalities NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 23. Thailand SWOT Analysis Place No existing full assembly plants Strengths Untapped markets Weaknesses Several competitors in the market Education/ Schools Opportunity Possible manufacturing plant for domestic consumption Competition with Singapore, Malaysia, Philippines and China Threats Increased labor wages NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 24. Thailand SWOT Analysis Promotion Customization at low costs Strengths Include Microsoft operating system Weaknesses Saturated Market Green technology Opportunity E-commerce Education system Threats Competition with Singapore, Malaysia, Philippines and China NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 25. Thailand Recommendation Final Recommendation is: PRIMARY FACTORS Great relationship with Thailand Growing economy/ infrastructure Untapped markets Existing manufacturers of computer components No existing plants to complete To proceed with this effort product assembly Increased disposable income NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 26. Entry Strategy Transnational strategy Centralized R&D Decentralize marketing and operations Wholly Owned Subsidiaries BOI (Board of Investments) for FDI Build manufacturing plant in strategic location Create logistics strategies domestically Customization strategy Localization NUBEStech速 Electronics Division - International Market Expansion Study, February 27, 2012
- 27. Conclusion South Africa No Go with laptop computer Recommend R&D of tablet computing device South Korea Go Export at first then produce locally Transnational structure with centralized R&D and production Localization strategy Thailand Go Transnational strategy with decentralized marketing Wholly Owned Subsidiaries Mode of entry Capitalize on BOI and treaty incentives NUBEStech速 Electronics Division - International Market Introduction Study, February 27, 2012
- 28. Market Globalization Study of Expansion in to Foreign Markets NUBEStech速 Electronics Division - International Market Introduction Study, February 27, 2012