�ݺ�ߣ

Nude food

•Download as PPTX, PDF•

0 likes•354 views

NUDE FOOD is a web-based business that delivers fresh, healthy meals in London. It was founded by Kaitlin McSwiggan and Humphrey Asiimwe. The business aims to provide busy professionals with tasty, affordable healthy meals without the stress of cooking. NUDE FOOD competes with other meal delivery services but offers more flexible menus and competitive pricing. The financial plan projects increasing revenues over five years as the business expands its customer base and operations.

NUDE FOOD
Fresh, Healthy ,Tasty, Affordable

Mission statement
Fresh, healthy meals delivered to you daily

The Team
Kaitlin McSwiggan
Humphrey Asiimwe

Business concept
We sell Fresh, Healthy food with in the
greater London area
Our customers are working professionals
with in London
We supply both businesses and homes
We are a web based business
With professional kitchens in London

Market Summary
Most of our competitors are focused on
dietary/low calorie food where as we are
focused on fresh healthy food
Existing companies tend to supply full
weeks worth of food, whereas we intend
concentrate on providing more flexible
plan including single meals

Opportunities
 Latest research shows in England, 60% of adults are overweight or
obese.
 There is a growing trend in the awareness and Consumption of
healthy foods/diets
 we spend £200 - £300 on food per month in London
 This figure goes up to £500 per month for people who buy healthy
food.
 There is limited choice for healthy, tasty, fresh and affordable food
on the London high street

Goals and Objectives
We would like to create a vibrant, fresh,
new company which will appeal to young
professionals with busy life style, health
conscious
We want to take away the stress out of
eating healthily

Competition
 Our business has several competitors;
 Jennny Craig ,
 Martin’s Hot Meals ,
 Nutri Chief ,
 Body Chief,
 Diet Chef,
 Diet Gourmet
 Our competitive advantages are;
we offer more variety and flexible menus
We cover a smaller geographical area
Our prices are more competitive
We source our products cheaply and locally
•They deliver a range of meal plans
•Frozen ready meals
•Price ranges between £30-£40 per day
•They are web based

Marketing strategy
 Attract as many visitors to our website as possible
 Develop NUDE FOOD advert campaign utilising; social networks , Displays, magazines,
mail, TV, Radio etc
 Do some leg work by visiting potential customers
 Use of well designed NUDE FOOD brochures
 Convert our visitors to customers
 Develop an easy to use website
 Make it easy for our visitors to choose and pay for products
 use web interactive tools eg to measure calories etc
 Understand our customers and engage with them
 gather our customer information and track their purchase history
 Customer surveys
 Retain our customers
 Offer our customers promotional products, study our competition, keep our prices
competitive, offer exceptional service, always exceed our customers expectations

Financial Plan
 Forecasts
Costs, Revenue, Profits
-1
0
1
2
3
4
5
1 2 3 4 5
Year of Operation
£million

Financial Plan
 Investment
1st Year 2nd Year 3rd Year
£50,000 £100,000 £150,000

Financial Work sheet
Year 1 Year 2 Year 3 Year 4 Year 5
Revenues 510,000.00 1,220,000.00 1,920,000.00 2,950,000.00 4,740,000.00
Cost of sales 199,200.00 597,800.00 1,239,700.00 2,117,800.00 3,463,500.00
Gross profit (£) 310,800.00 622,200.00 680,300.00 832,200.00 1,276,500.00
Labour 108,780.00 217,770.00 238,105.00 291,270.00 446,775.00
Accounting 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00
Advertising & Promotion 5,000.00 7,000.00 8,000.00 12,000.00 25,000.00
Bank Charges 1,000.00 1,500.00 2,000.00 2,500.00 3,000.00
Consulting Fees 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00
Insurance 1,000.00 2,000.00 3,000.00 4,000.00 5,000.00
Rent 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00
Legal & Professional 2,000.00 3,000.00 2,000.00 2,000.00 2,000.00
Licenses & Fees 1,200.00 2,000.00 3,000.00 4,000.00 5,000.00
Maintenance 3,700.00 40,000.00 45,000.00 5,000.00 70,000.00
Miscellaneous 2,000.00 3,000.00 4,000.00 5,000.00 6,000.00
Office supplies 900.00 1,200.00 1,600.00 2,400.00 3,000.00
Security 1,700.00 2,000.00 2,500.00 3,000.00 3,500.00
Utilities 4,500.00 5,000.00 6,000.00 7,000.00 8,000.00
Website 7,000.00 7,000.00 7,000.00 7,000.00 7,000.00
Total Operating Exp. 173,280.00 325,970.00 356,705.00 379,670.00 618,775.00
137,520.00 296,230.00 323,595.00 452,530.00 657,725.00
Depreciation 6,876.00 14,811.50 16,179.75 22,626.50 32,886.25
Operating Profit 130,644.00 281,418.50 307,415.25 429,903.50 624,838.75
Interest Expense 9,145.08 19,699.30 21,519.07 30,093.25 43,738.71
Earnings Before Taxes 121,498.92 261,719.21 285,896.18 399,810.26 581,100.04
Income Taxes 24,299.78 52,343.84 57,179.24 79,962.05 116,220.01
Net Profit (£) 97,199.14 209,375.36 228,716.95 319,848.20 464,880.03

Growth opportunities
Once the business has established we
could expand into opening shops, were
people could buy and eat
We could use our professional contacts to
get into catering for corporate events

More Related Content

Nude food

1. NUDE FOOD Fresh, Healthy ,Tasty, Affordable

2. Mission statement Fresh, healthy meals delivered to you daily

3. The Team Kaitlin McSwiggan Humphrey Asiimwe

4. Business concept We sell Fresh, Healthy food with in the greater London area Our customers are working professionals with in London We supply both businesses and homes We are a web based business With professional kitchens in London

5. Market Summary Most of our competitors are focused on dietary/low calorie food where as we are focused on fresh healthy food Existing companies tend to supply full weeks worth of food, whereas we intend concentrate on providing more flexible plan including single meals

6. Opportunities  Latest research shows in England, 60% of adults are overweight or obese.  There is a growing trend in the awareness and Consumption of healthy foods/diets  we spend £200 - £300 on food per month in London  This figure goes up to £500 per month for people who buy healthy food.  There is limited choice for healthy, tasty, fresh and affordable food on the London high street

7. Goals and Objectives We would like to create a vibrant, fresh, new company which will appeal to young professionals with busy life style, health conscious We want to take away the stress out of eating healthily

8. Competition  Our business has several competitors;  Jennny Craig ,  Martin’s Hot Meals ,  Nutri Chief ,  Body Chief,  Diet Chef,  Diet Gourmet  Our competitive advantages are; we offer more variety and flexible menus We cover a smaller geographical area Our prices are more competitive We source our products cheaply and locally •They deliver a range of meal plans •Frozen ready meals •Price ranges between £30-£40 per day •They are web based

9. Marketing strategy  Attract as many visitors to our website as possible  Develop NUDE FOOD advert campaign utilising; social networks , Displays, magazines, mail, TV, Radio etc  Do some leg work by visiting potential customers  Use of well designed NUDE FOOD brochures  Convert our visitors to customers  Develop an easy to use website  Make it easy for our visitors to choose and pay for products  use web interactive tools eg to measure calories etc  Understand our customers and engage with them  gather our customer information and track their purchase history  Customer surveys  Retain our customers  Offer our customers promotional products, study our competition, keep our prices competitive, offer exceptional service, always exceed our customers expectations

10. Financial Plan  Forecasts Costs, Revenue, Profits -1 0 1 2 3 4 5 1 2 3 4 5 Year of Operation £million

11. Financial Plan  Investment 1st Year 2nd Year 3rd Year £50,000 £100,000 £150,000

12. Financial Work sheet Year 1 Year 2 Year 3 Year 4 Year 5 Revenues 510,000.00 1,220,000.00 1,920,000.00 2,950,000.00 4,740,000.00 Cost of sales 199,200.00 597,800.00 1,239,700.00 2,117,800.00 3,463,500.00 Gross profit (£) 310,800.00 622,200.00 680,300.00 832,200.00 1,276,500.00 Labour 108,780.00 217,770.00 238,105.00 291,270.00 446,775.00 Accounting 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 Advertising & Promotion 5,000.00 7,000.00 8,000.00 12,000.00 25,000.00 Bank Charges 1,000.00 1,500.00 2,000.00 2,500.00 3,000.00 Consulting Fees 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 Insurance 1,000.00 2,000.00 3,000.00 4,000.00 5,000.00 Rent 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 Legal & Professional 2,000.00 3,000.00 2,000.00 2,000.00 2,000.00 Licenses & Fees 1,200.00 2,000.00 3,000.00 4,000.00 5,000.00 Maintenance 3,700.00 40,000.00 45,000.00 5,000.00 70,000.00 Miscellaneous 2,000.00 3,000.00 4,000.00 5,000.00 6,000.00 Office supplies 900.00 1,200.00 1,600.00 2,400.00 3,000.00 Security 1,700.00 2,000.00 2,500.00 3,000.00 3,500.00 Utilities 4,500.00 5,000.00 6,000.00 7,000.00 8,000.00 Website 7,000.00 7,000.00 7,000.00 7,000.00 7,000.00 Total Operating Exp. 173,280.00 325,970.00 356,705.00 379,670.00 618,775.00 137,520.00 296,230.00 323,595.00 452,530.00 657,725.00 Depreciation 6,876.00 14,811.50 16,179.75 22,626.50 32,886.25 Operating Profit 130,644.00 281,418.50 307,415.25 429,903.50 624,838.75 Interest Expense 9,145.08 19,699.30 21,519.07 30,093.25 43,738.71 Earnings Before Taxes 121,498.92 261,719.21 285,896.18 399,810.26 581,100.04 Income Taxes 24,299.78 52,343.84 57,179.24 79,962.05 116,220.01 Net Profit (£) 97,199.14 209,375.36 228,716.95 319,848.20 464,880.03

13. Growth opportunities Once the business has established we could expand into opening shops, were people could buy and eat We could use our professional contacts to get into catering for corporate events