Nuts and Bolts of Startup
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The document provides guidance on developing a successful startup idea and business model. It discusses 10 key questions startup founders should ask themselves, including how to identify the right problem to solve, align with customer motivations, prototype ideas quickly, and position offerings versus competition. It then explains the 9 building blocks of a business model canvas - customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The document emphasizes the importance of validating assumptions with customers through frequent iteration and experimentation.
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Nuts and Bolts of Startup
- 1. of Startup Mahesh Kumar CV COO & Co-Founder Orbit Shifters Inc
- 2. Problem How not to pick the wrong problem to solve ? 1 Buyer Mental Model How to align buyers motivations ? 2 Ritual Map How to position your product into existing customer rituals ? 3 Jobs to be done How to help the customer envision the new world powered by your offering ? 4 Prototype How to Prototype the first iteration of the new experience in 30 mins? 5 Positioning How to position your offering vis a vis competition ? 6 Monetization How to introduce your offering to your customers ? Sharpening your product intro < 30 7 Messaging How to introduce your offering to your customers ? 8 Business Model Canvas How to Create a 1 slider pitch ?9
- 4. What is Business Model ? How you create, deliver, and harvest value
- 6. 1.Customer Segments You must create a detailed portrait of each Courtesy : BusinessModelGeneration
- 7. 2.Value Props What is their PAIN? (B2B) or their ACHE? (B2C) Courtesy : BusinessModelGeneration
- 8. 3. Distribution Channels How do you deliver this value at every stage of the buying process? Courtesy : BusinessModelGeneration
- 9. 4.Customer Relationships How do you build a loyal and enthusiastic tribe around your offer? Courtesy : BusinessModelGeneration
- 10. 5.Revenue Streams How do you generate cash from each customer segment? Revenue Streams = Strategies (What) Pricing = Tactics (How Much and When) Courtesy : BusinessModelGeneration
- 11. 6.Key Resources What infrastructure and resources do you need to deliver what you promise? Courtesy : BusinessModelGeneration
- 12. 7.Key Activities When & by who Courtesy : BusinessModelGeneration
- 13. 8.Key Partners How does each partner help or hinder the business model? Courtesy : BusinessModelGeneration
- 14. 9.Cost Structure What are the critical elements of the cost structure? Courtesy : BusinessModelGeneration
- 15. Business Model Canvas 9 8 7 6 5 1 3 2 4 Courtesy : BusinessModelGeneration
- 16. You need to validate your Model Assumptions with the CUSTOMERS until you Get It Right !
- 18. Affordable VOIP calls Courtesy : BusinessModelGeneration
- 19. Smooth shave for men & women Courtesy : BusinessModelGeneration
- 20. Photo Sharing Online Courtesy : BusinessModelGeneration
- 22. Problem How not to pick the wrong problem to solve ? 1 Buyer Mental Model How to align buyers motivations ? 2 Ritual Map How to position your product into existing customer rituals ? 3 Jobs to be done How to help the customer envision the new world powered by your offering ? 4 Prototype How to Prototype the first iteration of the new experience in 30 mins? 5 Positioning How to position your offering vis a vis competition ? 6 Monetization How to introduce your offering to your customers ? Sharpening your product intro < 30 7 Messaging How to introduce your offering to your customers ? 8 Business Model Canvas How to Create a 1 slider pitch ? 9
- 23. Today Start-up Enabled Tomorrow How do you get started ?
- 24. 1. Startup Team Form 3-5 member group as impeccable Team cc: Helena Lopes - https://unsplash.com/@wildlittlethingsphoto?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit
- 25. 2.
- 26. Who is the person experiencing the pain ? 3.Customer Profiler cc: SaskPower - Powering the Future - https://www.flickr.com/photos/69658363@N07
- 27. Whats the essence of the problem ? 4. Problem Crystallizer cc: Sharon Drummond - https://www.flickr.com/photos/28085418@N07
- 28. How does a day in the life of the person look like ? 5. DILO cc: AstroSamantha - https://www.flickr.com/photos/65541944@N07
- 29. What if How might we imagine the future experience of giving wings to fly ? cc: Rubén Chase - https://www.flickr.com/photos/34596003@N03
- 30. 6. Product Features HMW convert "What if" for execution ? cc: Vinay Deep - https://www.flickr.com/photos/36288872@N00
- 31. Embed Exponential features into new user experience AI, IoT, AR , 3D Printing, Drones cc: Markus Spiske - https://unsplash.com/@markusspiske?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit
- 32. Put in hands of customer Why is it important ? cc: lavishlylush - https://www.flickr.com/photos/51413187@N05
- 33. Ability to do 7. Product Feature Maps cc: mikecogh - https://www.flickr.com/photos/89165847@N00
- 34. 8.Prototype Give birth to Product cc: Eepeng Cheong - https://unsplash.com/@eepeng?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit
- 35. $ Unlocked How much value is unlocked by this Product ? cc: Hellebardius - https://www.flickr.com/photos/76462928@N00
- 36. How might we succicntly communicate the essence of the idea ? 9. 7 Second pitch cc: ifranz - https://www.flickr.com/photos/26145276@N00
- 37. 10. 3 RATs Riskiest Assumption Tests cc: Michael Shannon - https://unsplash.com/@mgshannon?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit
- 38. The Brain Filters ! Why is this important ? cc: illuminaut - https://www.flickr.com/photos/21611336@N00
- 39. Think "1 Experiment every month" cc: *vlad* - https://www.flickr.com/photos/88112377@N00
- 42. Iterate , Validate , Iterate
- 43. Parting Thoughts