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Editor's Notes

• #2: Hi everyone, I’m Gretta and first off I just wanted to say thank you for having me in your beautiful country all the way from Australia today.
• #3: Over the last 5 years I’ve build 5 multi-million dollar startups from the ground up. I’ve also grown my Instagram following to over 16 million followers which I use to help me launch new brands and products.
• #4: So now what I’m going to do is take you back to the very start of my startup journey. Beginning with my first startup, SkinnyMe Tea.
• #5: So to set the scene a little, the year was 2012, I was 22 and I had $24 in the bank.
• #6: But at the same time we were achieving really exciting things — Things that I still look back on today as some of my biggest achievements. The following year we went on to win the Shopify Build A Business Competition.
• #7: So you see these people succeeding on social media and you need to remember that it’s all curated. A lot of the time they only really show you the best moments. So here is what people think success looks like vs what it really looks like. And that leads me to talking to you about my biggest mistake… When we lost $1.3 million dollars on a faulty tea order. How did it happen? Tell story.
• #9: 1. What were you most scared of when you first started? 2. How did you overcome this?
• #11: The next company that I co-founded this time was The 5TH watches and The 5TH achieved even faster success than SkinnyMe Tea, something I definitely didn’t think was possible but I’d learnt what worked and more importantly, what didn’t work.
• #12: 1. Did The 5TH grow faster than SMT?2. Did you sell out on day 1? 3. What was unique about The 5TH? The model… What came first, the name or the model? So a lot of people think that we were called The 5TH because of our model but it was actually the other way around.
• #13: Build A Waitlist — What we did with The 5TH.
• #14: When coming up with your product idea, you don’t need to reinvent the wheel.  What you do need to do is start with a problem and find a solution.  Then make it different and better than anything else on the market.  I’m going to quickly run through the way I go about differentiating a product. 
• #23: So we’ve spoken about coming up with your product idea now we’re going to talk about our market.
• #27: When it comes to community building, on any platform, I focus on what I call the 3 C’s of community. Content, Collaboration and Consistency. [Insert text from IG]