This document summarizes the magazine selection and display strategies at the newsXpress Forest Hill newsagency. It notes that magazines are prominently displayed at the counter, newspaper stand, and front of the shop to generate traffic. Various magazine displays including power ends are also used beyond what is shown in photos. Contact information is provided for the newsagency.
25. We obsess about magazines because they are a
key traffic generator to our newsagency. We
embrace all newsXpress magazine strategies and
create many of our own.
Not shown in the photos: co-location of
magazines at the counter, newspaper stand and
the front of the shop. Also not shown power
ends and other magazine displays.
Mark Fletcher, newsXpress Forest Hill. 0418 321
338. www.newsagencyblog.com.au