#NYCML15 Mobile Live Streaming: New Paradigm or Fading Fad
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The document discusses mobile live streaming platforms like Meerkat and Periscope. It provides a quick comparison of features between the two platforms. The workshop agenda includes a discussion of whether live streaming is a new paradigm or fading fad, trying out live streaming in pairs, and tips for engaging an audience. The discussion considers challenges like the labor intensiveness, difficulties maintaining audience quality and quantity, and concerns around copyright and monetization.
#NYCML15 Mobile Live Streaming: New Paradigm or Fading Fad
- 1. Mobile live streaming: David Carroll (@profcarroll) Associate Professor of Media Design Is spontaneous togetherness a next-gen media paradigm or fizzling fad?
- 2. 損 Comparison of two major platforms for subtle differences in UI design and UX intents. 損 Is this a thing? 損 Is this going away? 損 Lets try it. Important to experience live streaming. Its a feeling. workshop Agenda Quick-and-dirty discussion then play. David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
- 5. What is spontaneous Togetherness Meerkat co-founder, CEO, Ben Rubin @bnrbn created this term to describe the human need his product signals.
- 6. claim chowder I was at SXSW this year and discovered Meerkat and wrote about it on Medium.
- 7. LIVESTREAMING PLATFORMS DU JOUR David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad? LIVESTREAMING VARIANTS David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
- 8. comparison test David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad? David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
- 9. Stream Posts to Twitter meerkat periscope Mandatory Optional
- 10. meerkat Stream library, #katch periscope Optional 24hrs Recents Stream Persistance
- 11. meerkat All streams public periscope Optional private streams Stream Privacy
- 14. meerkat Persistent, animated periscope Count and in comments Audience Display
- 15. meerkat Live previews periscope Geographic or list Discovery
- 17. meerkat Tap user to report periscope Block on comments/profiles Anti-Troll
- 18. meerkat Leaderboards by score periscope Followers, Heart count Quantification and Rank
- 20. Full/Part-time Labor-of-Love to Succeed Few celebrities, journalists, experts have the time Uneven Audience Quality/Quantity Devoted fan or nasty troll Meerkat as family/clique Spontaneity is a Constraint Meerkat has scheduling, but a daily struggle Barrage of notifications Events/moments drive engagement more than live streamer call outs Drains Battery Trifecta: Screen stays on, processors churn, radios stream FORO - Fear of Running Out Fourth level this hasnt exploded Lets wonder why? (Its harder than Twitter)
- 21. Amateurs to Celebrity YouTube stars, Instagram brand agents, Twitterati all point to lower barrier entry Made a few good calls on Medium Is Meerkat Winner Take All? Powerful Emotional Experience Maximum attention, neurotransmitters on full-throttle Maximum intimacy and authenticity Useful for Society Surveillance, Sousveillance, Coveillance Useful for Brands The backstage experience, special access Toward a membership model of customer engagement Immune to adblockers, truly native to platform and editorial this isnt going away Where is this going?
- 22. Brands will follow Instagrams lead Paid brand agents Video-recognition for brand placements Platform advertising Streamers are adopting micro- transactions @changetip HOW WILL THEY MONETIZE? Is this a business or just money-pits? David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
- 23. Periscope (Twitter) is taking down streams with DMCA Digital labor force to monitor flagged streams Video-recognition fingerprinting but copyrights? New grey areas of rebroadcasting. David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
- 24. Now for the fun part. Lets try it. 損 Pair up. Pick platform. 損 Assign camera-person, anchor based on follower count. 損 Get out of the building. Vox Pop, Be a tourist, Report a story. 損 Use #NYCML15 when you start stream 損 Bring your audience into Demos David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
- 25. Now for the fun part. Top tips 損 Line up your shot when you start streaming. 損 Takes time to gather an audience. Try to stretch it out as long as you can. 損 Engage with your stream audience. David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?