際際滷

際際滷Share a Scribd company logo

O' bitz

Download as PPTX, PDF
S
Surbhi Jindal

O'BitZ is a nutritious multigrain pasta that is rich in fiber and protein. It comes in assorted shapes and can be cooked in just 5 minutes. The target segments for O'BitZ include office workers, youth, and health conscious mothers aged 24-30 and 32-40. These segments vary in their taste preferences, consumption rates, and price sensitivity. The document discusses positioning O'BitZ against competitors in the pasta/noodles category and explores future opportunities, such as how to effectively communicate its healthy value proposition and whether it will cannibalize sales of the popular Maggie brand.

1 of 6
Download to read offline
OBitZ O Yes.its Yummy
5% Walnut Powder 25% Multigrain 25% Wheat 45% Oats OBitZ Description OBitz brings you NUTRI RICH pasta-Tastes delicious and very good for health. Cook instantly in just 5 minutes. OBitz are assorted shape pasta made from multigrain Atta which is rich in Fiber and Protein. Have it anytime in a day.
LIFESTYLE HEALTH CONSCIOUS (Office Goers) Youth Cool Health Conscious (Mothers) AGE 24-30 14-22 32-40 SEX MALE FEMALE MALE FEMALE FEMALE Taste Preference Med Med High High High Consumption Rate High Med High High Med Price Sensitivity Med High Low Low Med SEGMENT ATTRACTIVENESS High High High Med High Segmentation & Targeting
Positioning Nutrients rich cost lowhigh high low O-Bitz Maggie Aata noodles Noodles Cup noodles Oats noodles Pasta
Scope Future Scope: This is an attempt from nestle to make your mornings Healthy & Enjoyable. However, how can this value proposition be communicated to the customers in the best possible manner? How will this affect the sales of Normal Maggie? Will Maggie lovers shift to a healthier option or will they stick to the tasty evergreen Maggie which has been there for so long? So, do your research and come up with the best solutions to answer the following questions pertaining to Maggie Oat Noodles:
O' bitz

More Related Content

O' bitz

  • 2. 5% Walnut Powder 25% Multigrain 25% Wheat 45% Oats OBitZ Description OBitz brings you NUTRI RICH pasta-Tastes delicious and very good for health. Cook instantly in just 5 minutes. OBitz are assorted shape pasta made from multigrain Atta which is rich in Fiber and Protein. Have it anytime in a day.
  • 3. LIFESTYLE HEALTH CONSCIOUS (Office Goers) Youth Cool Health Conscious (Mothers) AGE 24-30 14-22 32-40 SEX MALE FEMALE MALE FEMALE FEMALE Taste Preference Med Med High High High Consumption Rate High Med High High Med Price Sensitivity Med High Low Low Med SEGMENT ATTRACTIVENESS High High High Med High Segmentation & Targeting
  • 4. Positioning Nutrients rich cost lowhigh high low O-Bitz Maggie Aata noodles Noodles Cup noodles Oats noodles Pasta
  • 5. Scope Future Scope: This is an attempt from nestle to make your mornings Healthy & Enjoyable. However, how can this value proposition be communicated to the customers in the best possible manner? How will this affect the sales of Normal Maggie? Will Maggie lovers shift to a healthier option or will they stick to the tasty evergreen Maggie which has been there for so long? So, do your research and come up with the best solutions to answer the following questions pertaining to Maggie Oat Noodles: