1) The document provides guidance on promoting an IT Global Internship Program (GIP) through targeted recruitment at universities. 2) It outlines developing an IT-focused product, defining job descriptions for areas like web development, and segmenting the local market to identify target audiences at the university. 3) Tactics for promotion include classroom presentations, engaging professors as supporters, attending university events, direct mailers, social media posts, and ensuring applicants have access to information materials and a clear application process.