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OGX GIP
Recruitment
Appendix
 From where do we start?
 What we offer
 How to promote our products
 Local segmentation
 Flow, details and tips
 Promotion tactics analysis
 Our culture
*What is the added value for a
person going for GIP?
From where do we start?
What is profile-based Recruitment?!
It is the Recruitment of Exchange participants for Outgoing GIP based
on specific market segment of the University and according to the
internal demand.
Example: My university, has a big pool of Engineer students in the
field of Industrial Engineering.
So, because I have a partnership with another Country that asks for
Industrial Engineers I will focus on this sub-product.
Flow
Market
segmentation
Internal
Demand
Product
First Thing
1.I decide which sub-products I will
have  mobile apps, electrical
engineers etc
2. I see the demand on the network
or I create demand
Close TNs and have positions ready
to promote to University
Flow
Product Promotion Information Interaction Sales
WHAT do we offer?
里 Product
for Global Internship Program
Why IT?
 IT emerging sector for countries
 IT as faculty in most Greek Universities
 Better and bigger TN supply in the network
 Easy to segment locally
 Easier to have LC2LC co-operation
 Global segmentation guidelines
 Global education on IT
What is that?
Global I-Talent  is an international world internships in IT ( IT Global Internship
Program), that gives you an opportunity to develop leadership skills and personal skills
through an internship experience abroad in the fields of Web Apps & Services, User
Applications, Gaming, Mobile applications etc in international development
environment.
enefits:
 The participant acquires professional experience and training in the field of IT
employed.
 The participant works in an international environment and continues in learning and
developing in IT
 The participant interact with people from different cultures, gaining a personal and
acquaintances
Gain leadership Professional Experience
through Global Talent Program in IT
JD:
..
Requirements
 Excellent English
 Very good German or French
 Working experience on the segment selected
Countries
The Netherlands, Germany, Norway, India, Brazil, Viernam
Unique selling points/Differentiator:
1. Preparation
Preparing through trainings for procedure and internship. The
participant receives training on specific characteristics (soft
skills) the main purpose of proper preparation for the procedure.
2. Support
The participant is getting support from AIESEC in Greece to find
suitable location and procedure of the trip (VISA). Support from
AIESEC host country for finding home and adapting to local
culture.
3. Globality
The participant can choose the internship in Europe, Asia and
Latin America.
National Product  Focus Segments
Developers
for Web Apps
and Services
Gaming
User Apps
Developer
IT Product JD
JD
User Apps
(硫留旅虜劉 粒僚マ竜旅)
凌粒留亮亮留旅亮:Jana,
Python, C, C++, C#
略竜旅 竜隆凌亮劉僚僚:
My.SQL,PostgreSQL, MS
SQL
僚略了侶 裡侶亮略僚
Web Developers
(硫留旅虜劉 粒僚マ竜旅)
HTML, CSS,
PHP,SQL,JAVASCRIPT,
PHP, JAVA, ASP.NET,
Python, Ruby
Gaming
C, C++, C# , MS
Windows Unix
旅慮亮侶劉 粒僚マ竜旅
Frameworks like: Jquery,
Django,Joomla!,CSS
Frameworks (e.x : S2
Frameworks, bootstrap,YAML)
竜両旅侶竜
留了流 旅虜凌旅僚僚溜留, 僚留侶留
僚留了旅虜流 裡虜劉侶 粒旅留 留僚略了侶
凌隆旅留粒留ホ, 虜留了留旅慮侶溜留, 留僚溜了侶侶
凌ホ 竜粒留溜留(workflows) 凌
旅留隆溜虜凌, 旅虜凌旅僚僚溜留 留僚慮マ凌
侶留僚流
旅慮亮侶劉 粒僚マ竜旅
裡竜隆旅留亮 隆旅竜留流 流侶
(User interface design) 竜
凌凌旅凌隆流凌竜 了留溜旅凌 竜粒留溜留
(.. SWING, QT,
Windows Forms, ...)
竜両旅侶竜
留了流 旅虜凌旅僚僚溜留, 僚留侶留
僚留了旅虜流 裡虜劉侶 粒旅留 留僚略了侶
凌隆旅留粒留ホ, 虜留了留旅慮侶溜留, 留僚溜了侶侶
凌ホ 竜粒留溜留(workflows) 凌
旅留隆溜虜凌, 旅虜凌旅僚僚溜留 留僚慮マ凌
侶留僚流
僚略了凌粒留 亮竜 凌 JD
(Game concept Designer,
artist,developer et)
Communicating GIP
JD Benefits Country USP
HOW will my customer
learn about it?
Local segmentation
Choosing my segment
1) Market research for IT background in your UNI
2) Brand audit/market research results for IT
3) Research Supply & Demand for IT to make LC2LC
4) Based on the national product segments and your
local market, choose 1-2 segments
HOW will my customer
learn about it?
*Flow, details &
tips
oal
G arget
T hannel
C essage
M
FROM YOUR SIDE
Your MoS
#applications
#interview
#raises
Interaction Information Application Interview Raise
FROM THEIR SIDE
Promotion Recruitment
Engage more of
the right people
More of the right
people pass to
next phases
With the right expectations!
Our target audience
IT graduates
IT master
graduates
HAVE IN MIND!
HAVE IN MIND!
Go to the right
places to find
needed people
Make your
message
aligned with
their profile
Give them
specific reasons
to go
FOCUS
HOW will my customer
learn about it?
*Promotion tactics
Principles of promotion
 Understand your customer profile and ADAPT
 Use different channels to approach your target audience
 Prepare & practice
 Follow the flow
 Check daily efficiency of your activities
Virtually
Physicall
y
Classroom presentation
 GO TO IT LABS
 Have the professor support
 Be prepared- rehearse
 Present shortly what is AIESEC and GIP IT product
 WHY should they choose it (JD, benefits)
 Direct them to information point (office, site)
 Refer to the application DL
 Be short & to the point ;)
Interaction
Physicall
y
Professors
 Choose professors of the target audience
 Popular and admired by students
 Have the mindset
 Make a meeting with them
 Present them the product and why it is beneficial for their
students
 Discuss how he/she can support (online attachment,
one2one updating in students, classroom presentation)
 Engage them in further promotion & recruitment activities
Interaction
Physicall
y
UNI events
 Make a scanning of the UNI events related to IT
 Go to these events as speaker or delegate
 Give them information for the program
 Keep contacts or direct them to information points
Interaction
Physicall
y
Personal mail/ UNI site
/ IT departments site-secretaries/
IT forums/ IT blogs
 Use a simple template
 To the point and directly to the benefit
 IT language
 Small description of the opportunity
 Link of booklet/site for more info and office hours
 Link of application
Interaction
Virtually
Social media
 Have videos from IT experts recommending GIP IT
 IT oriented posts
 Simple, official, to the point
 Focus on benefits
 Use their language (Is CSS your strong characteristic?)
 Refer to information link and application link and DL (not in
all posts)
Interaction
Virtually
 GIP booklet
 IT booklet
 DL
 Application form
 (IT potentiality in these countries)
Information
Virtual Physical
 Specific office hours
 Needed info
 Direct them into information stage (site/office)
 Have your site updated
 Have specific info meeting hours
 Communicate clearly the DLs for application
 Use application link
Interaction Information Application
Selling points for countries
 Point out that you can make a master later in the
country or because of the GIP-work
 Point out countries that are popular for IT and future
perspectives
 Countries that are close with IT future and master
potentiality, nice JD
 If India  only 6 months, IT developing countries,
bigger chances to get a good master and work later
 Mention that going to a country out of Europe will be
a USP for your CV  you will become competitive
Our culture*
Our culture
1. Be professional
2. Be experts of what you are saying
3. Speak their language
4. Be interested, not interesting
Give them
reasons
AIESEC spirit
 The same flow  you can make
for MRK, BA and Educational
Promotion FLOW!
Ad

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Ad

O gip how to promote

  • 2. Appendix From where do we start? What we offer How to promote our products Local segmentation Flow, details and tips Promotion tactics analysis Our culture
  • 3. *What is the added value for a person going for GIP?
  • 4. From where do we start? What is profile-based Recruitment?! It is the Recruitment of Exchange participants for Outgoing GIP based on specific market segment of the University and according to the internal demand. Example: My university, has a big pool of Engineer students in the field of Industrial Engineering. So, because I have a partnership with another Country that asks for Industrial Engineers I will focus on this sub-product.
  • 6. First Thing 1.I decide which sub-products I will have mobile apps, electrical engineers etc 2. I see the demand on the network or I create demand Close TNs and have positions ready to promote to University
  • 8. WHAT do we offer?
  • 9. 里 Product for Global Internship Program
  • 10. Why IT? IT emerging sector for countries IT as faculty in most Greek Universities Better and bigger TN supply in the network Easy to segment locally Easier to have LC2LC co-operation Global segmentation guidelines Global education on IT
  • 11. What is that? Global I-Talent is an international world internships in IT ( IT Global Internship Program), that gives you an opportunity to develop leadership skills and personal skills through an internship experience abroad in the fields of Web Apps & Services, User Applications, Gaming, Mobile applications etc in international development environment. enefits: The participant acquires professional experience and training in the field of IT employed. The participant works in an international environment and continues in learning and developing in IT The participant interact with people from different cultures, gaining a personal and acquaintances Gain leadership Professional Experience through Global Talent Program in IT
  • 12. JD: .. Requirements Excellent English Very good German or French Working experience on the segment selected Countries The Netherlands, Germany, Norway, India, Brazil, Viernam
  • 13. Unique selling points/Differentiator: 1. Preparation Preparing through trainings for procedure and internship. The participant receives training on specific characteristics (soft skills) the main purpose of proper preparation for the procedure. 2. Support The participant is getting support from AIESEC in Greece to find suitable location and procedure of the trip (VISA). Support from AIESEC host country for finding home and adapting to local culture. 3. Globality The participant can choose the internship in Europe, Asia and Latin America.
  • 14. National Product Focus Segments Developers for Web Apps and Services Gaming User Apps Developer IT Product JD
  • 15. JD User Apps (硫留旅虜劉 粒僚マ竜旅) 凌粒留亮亮留旅亮:Jana, Python, C, C++, C# 略竜旅 竜隆凌亮劉僚僚: My.SQL,PostgreSQL, MS SQL 僚略了侶 裡侶亮略僚 Web Developers (硫留旅虜劉 粒僚マ竜旅) HTML, CSS, PHP,SQL,JAVASCRIPT, PHP, JAVA, ASP.NET, Python, Ruby Gaming C, C++, C# , MS Windows Unix 旅慮亮侶劉 粒僚マ竜旅 Frameworks like: Jquery, Django,Joomla!,CSS Frameworks (e.x : S2 Frameworks, bootstrap,YAML) 竜両旅侶竜 留了流 旅虜凌旅僚僚溜留, 僚留侶留 僚留了旅虜流 裡虜劉侶 粒旅留 留僚略了侶 凌隆旅留粒留ホ, 虜留了留旅慮侶溜留, 留僚溜了侶侶 凌ホ 竜粒留溜留(workflows) 凌 旅留隆溜虜凌, 旅虜凌旅僚僚溜留 留僚慮マ凌 侶留僚流 旅慮亮侶劉 粒僚マ竜旅 裡竜隆旅留亮 隆旅竜留流 流侶 (User interface design) 竜 凌凌旅凌隆流凌竜 了留溜旅凌 竜粒留溜留 (.. SWING, QT, Windows Forms, ...) 竜両旅侶竜 留了流 旅虜凌旅僚僚溜留, 僚留侶留 僚留了旅虜流 裡虜劉侶 粒旅留 留僚略了侶 凌隆旅留粒留ホ, 虜留了留旅慮侶溜留, 留僚溜了侶侶 凌ホ 竜粒留溜留(workflows) 凌 旅留隆溜虜凌, 旅虜凌旅僚僚溜留 留僚慮マ凌 侶留僚流 僚略了凌粒留 亮竜 凌 JD (Game concept Designer, artist,developer et)
  • 17. HOW will my customer learn about it? Local segmentation
  • 18. Choosing my segment 1) Market research for IT background in your UNI 2) Brand audit/market research results for IT 3) Research Supply & Demand for IT to make LC2LC 4) Based on the national product segments and your local market, choose 1-2 segments
  • 19. HOW will my customer learn about it? *Flow, details & tips
  • 20. oal G arget T hannel C essage M FROM YOUR SIDE Your MoS #applications #interview #raises
  • 21. Interaction Information Application Interview Raise FROM THEIR SIDE Promotion Recruitment
  • 22. Engage more of the right people More of the right people pass to next phases With the right expectations!
  • 23. Our target audience IT graduates IT master graduates
  • 26. Go to the right places to find needed people Make your message aligned with their profile Give them specific reasons to go FOCUS
  • 27. HOW will my customer learn about it? *Promotion tactics
  • 28. Principles of promotion Understand your customer profile and ADAPT Use different channels to approach your target audience Prepare & practice Follow the flow Check daily efficiency of your activities Virtually Physicall y
  • 29. Classroom presentation GO TO IT LABS Have the professor support Be prepared- rehearse Present shortly what is AIESEC and GIP IT product WHY should they choose it (JD, benefits) Direct them to information point (office, site) Refer to the application DL Be short & to the point ;) Interaction Physicall y
  • 30. Professors Choose professors of the target audience Popular and admired by students Have the mindset Make a meeting with them Present them the product and why it is beneficial for their students Discuss how he/she can support (online attachment, one2one updating in students, classroom presentation) Engage them in further promotion & recruitment activities Interaction Physicall y
  • 31. UNI events Make a scanning of the UNI events related to IT Go to these events as speaker or delegate Give them information for the program Keep contacts or direct them to information points Interaction Physicall y
  • 32. Personal mail/ UNI site / IT departments site-secretaries/ IT forums/ IT blogs Use a simple template To the point and directly to the benefit IT language Small description of the opportunity Link of booklet/site for more info and office hours Link of application Interaction Virtually
  • 33. Social media Have videos from IT experts recommending GIP IT IT oriented posts Simple, official, to the point Focus on benefits Use their language (Is CSS your strong characteristic?) Refer to information link and application link and DL (not in all posts) Interaction Virtually
  • 34. GIP booklet IT booklet DL Application form (IT potentiality in these countries) Information Virtual Physical Specific office hours Needed info
  • 35. Direct them into information stage (site/office) Have your site updated Have specific info meeting hours Communicate clearly the DLs for application Use application link Interaction Information Application
  • 36. Selling points for countries Point out that you can make a master later in the country or because of the GIP-work Point out countries that are popular for IT and future perspectives Countries that are close with IT future and master potentiality, nice JD If India only 6 months, IT developing countries, bigger chances to get a good master and work later Mention that going to a country out of Europe will be a USP for your CV you will become competitive
  • 38. Our culture 1. Be professional 2. Be experts of what you are saying 3. Speak their language 4. Be interested, not interesting Give them reasons AIESEC spirit
  • 39. The same flow you can make for MRK, BA and Educational Promotion FLOW!