This document discusses the opportunity that mobile broadband presents for lives, businesses, and economies. It provides statistics on internet and mobile broadband growth in Africa and Zimbabwe. Mobile broadband is changing lives through social media, online shopping, apps, and access to news. It is changing businesses through customized products, increased productivity, new markets, and more effective advertising. Mobile broadband is fueling economic growth by providing a foundation for innovation, job creation, and increased productivity and efficiency. The document outlines implications for policymakers, network operators, businesses, government, and consumers to maximize the benefits of mobile broadband.
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O. kahiya opportunity of mobile broadband - techzim
7. 500
700
380
700
850
825
+95%
Google play
1,675
1,400
880
400
100
116
Google & Apple Applications (000s)
300
500
700
Apple iOS store
Google play
2013201220112010
100
2009
116
100 16
Sources:- http://en.wikipedia.org/wiki/Google_Play
http://en.wikipedia.org/wiki/App_Store_%28iOS%29
Fancy Facts
40 billion apps download since the iOS App Store opened in 2008.
Half of those, 20 billion, were downloaded in 2012.
775,000 iOS apps
500 million active iTunes accounts, which means the company has that number of customer credit
cards on file.
Developers, who get a 70 % cut of app sales (Apple takes 30 percent), have made $7 billion since
2008.
8. Changing Lives
Social Network Statistics Data
Total number of Facebook users worldwide 1.2billion
Total percentage of 18-24 year olds who already use social media 98%
Total percentage of people on Earth who use Facebook 11%
Total amount of minutes people spend on Facebook every month 700 billion
Total amount of people who access Facebook with phone 250 million
Total amount of unique YouTube users per month 490 million
Online
shopping
Apps
Addiction
Instant
News
9. Changing Business
Broadband
Customer
customized products
and solutions
Productivity
increased
employee
productivity
increased efficiency
due to
reduced
operational costs
Higher ROI
Broadband
New markets
enhanced market
reach geographic
distance is erased
Ground
breaking
Business
models
Virtual stores
M2M
B2B
More effective
advertising
10. Changing Economies
Some Developmental Equations:
In OECD countries
2X Speed of internet = 0.3% growth in GDP.
Arthur D Little & Ericsson
In Developing countries
Good broadband internet access in a country makes aGood broadband internet access in a country makes a
contribution of between 0.25% and 1.4% to
economic growth. WEF April 2013
Sub Saharan Africa
Every 10% growth in broadband access = 1.4% growth in GDP.
Every 1000 new subscribers of broadband Internet = creation of 80
new jobs. World Bank Study.
11. How is broadband changing Economies?
Broadband
provides a
foundation
for innovation,
job creation and
economic
growth.
Sheer size of
investment
by MNO spurs
the economy +
the spill over.
Efficient
improved
Efficient
economy
improved
productivity
(both business
and individuals)
Social Goal Improved
education
Health
New
Economy
m-commerce e-commerce. e-government
13. Implications for policy makers and regulators
Broadband
Target 1:
Making
broadband
policy
universal.
Target 2:Target 4:
Broadband
Targets
Target 2:
Making
broadband
affordable.
Target 3:
Connecting
homes to
broadband.
Target 4:
Getting
people
online.
14. Implications for policy makers and regulators cont
Develop a clear national broadband strategy.
Develop appropriate legislation for the new e-
World.
Foster competition among operators
Encourage investment.
Accelerate penetration of broadband devices.
Develop support infrastructure: roads, energy.
Multi stakeholders approach: local authorities.
15. Implications for Network Operators
1.Champion affordability to drive adoption.
2.Innovation to suit our unique needs
customer centric.
3.Infrastructure sharing to drive down costs.3.Infrastructure sharing to drive down costs.
4.Focus on Interoperability to reduce
complexity and thus encourage adoption.
16. Implications for Business
Evolve towards the most
ideal business model
Embrace
the power
of
technology
to drive
Prepare for
rapid
change as
Generation
X enters the
economic
Mobile
financial
servicesto drive
down costs.
Beware of hidden
dangers: especially
security issues.
economic
main
stream.
Exploit
business
models of
the future:
services
M-health
E-ducation
E-tourism
Cloud
computing
M2M
17. Implications for the government as a consumer
Government as Embrace the
Positive impact on:
Tax collection by various
government bodies
HealthGovernment as
the consumer
Embrace the
appropriate e-
government model
its a step change
Health
Education
Government efficiency
and planning:
home affairs
CSO
18. Implications for Consumers
Try the new
technologies
now on offer:
Bill payment
cheaper
and saves
you time
Mobile
banking
saves time,
money and
the hustle
Improve your
lifestyle
infotainment