際際滷

際際滷Share a Scribd company logo
BUSINESS   OPERATIONAL  PLANAlternative Energy SystemsSyedArif Ali Shah	(7922)
INTRODUCTIONBack ground/ scenario
Mission-Goal-Strategy
Vision
ObjectiveMARKETEnvironment [S-W-O-T analysis ]
Size
Geographic Location
Demographics
PsychographicsPOSITIONING
MARKETING MIXProduct-(Nature & Type, Make/Buy, Design)
Price-(Prestige-Niche)
Placement-(Showroom-Warehouse)
Promotion-(Push & Pull-Direct Selling)
Physical distribution-(Selective & Exclusive)

More Related Content