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Obervation lab

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Jason Frank
Jason Frank

The document describes observations and insights from four different retail stores. The first store had dim lighting, no music, small seating and constant movement with families shopping together. The second store was louder with music and conversation, families and groups of different ages shopping, and pricing clearly visible. The third store had quiet music, central waiting area, black interior design and no visible pricing. The last store had harsh lighting, shoppers mostly alone with security visible, bright colors and styles everywhere with pricing clearly visible.

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Observations Dim lighting No music Small sitting area Constant movement in store Families Bright colors, bold typography, bright spotlights Some prices visible, some not Insights There was circular movement through store Families shop for apparel together Warm, dark comforting space made me more apt to purchase expensive items
Observations Warm lighting Loud rumble of conversation and music Televisions add to active feel Families, couples, friends with a wide variety of ages Sparse decor still endows rich hints of place Pricing clear Door closed Insights It doesn’t take much to set the stage, but those small touches are critical The customers can be the most important design element Dark is comforting
Observations Bright lighting Quiet music Central waiting area Black styling No pricing Custom typeface Door closed Chemical smell Style conscious Insights Attention to store’s appearance will carry over to customer’s appearance Exposed ceiling and black interior design scheme implies a cosmopolitan services Design elements can denote associations with large cities
Observations Harsh lighting Quiet Shoppers mostly alone Security highly visible Bright colors, cacophony of objects, colors and styles Pricing clear Door closed Insights Bright lighting denotes inexpensive Quick purchases are highly functional and made alone. Except when they’re not. Some purchases are made in pairs of friends. Clutter can be acceptable if consumers already know what they want Unless they don’t. Lots of impulse items

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Obervation lab

  • 1. Observations Dim lighting No music Small sitting area Constant movement in store Families Bright colors, bold typography, bright spotlights Some prices visible, some not Insights There was circular movement through store Families shop for apparel together Warm, dark comforting space made me more apt to purchase expensive items
  • 2. Observations Warm lighting Loud rumble of conversation and music Televisions add to active feel Families, couples, friends with a wide variety of ages Sparse decor still endows rich hints of place Pricing clear Door closed Insights It doesn’t take much to set the stage, but those small touches are critical The customers can be the most important design element Dark is comforting
  • 3. Observations Bright lighting Quiet music Central waiting area Black styling No pricing Custom typeface Door closed Chemical smell Style conscious Insights Attention to store’s appearance will carry over to customer’s appearance Exposed ceiling and black interior design scheme implies a cosmopolitan services Design elements can denote associations with large cities
  • 4. Observations Harsh lighting Quiet Shoppers mostly alone Security highly visible Bright colors, cacophony of objects, colors and styles Pricing clear Door closed Insights Bright lighting denotes inexpensive Quick purchases are highly functional and made alone. Except when they’re not. Some purchases are made in pairs of friends. Clutter can be acceptable if consumers already know what they want Unless they don’t. Lots of impulse items

Editor's Notes

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