The document describes the author's observations from visiting 6 different shops. Some key elements noticed across shops included the partition design, lighting, product placement, flooring, smells, and customer behavior. However, each shop implemented these elements very differently, resulting in quite different atmospheres, from an upper-class feel to a chaotic and crowded one. The most convincing elements observed were visible and organized product structure, transparent shop fronts, and pleasant smells.
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Observation
1. How
does
it
a鍖ect
me?
My
Observa+on
Results
by
Andr辿
Mohr
29. High
ceiling
with
window
By
visi+ng
the
mall
you
are
automa+cally
in
the
shop
Shop
is
built
into
the
malls
corridor
Small
walls
seperate
it
30. All
products
are
at
eye
level
and
well
illuminated
People
are
automa+cally
animated
to
The
air
has
the
buy
smell
of
cookies
something
People
si`ng
there
enjoying
the
products
of
the
shop
behind
31. ligh+ng
Visible,
organized
structure
in
shop
Transparent
shops
Most
convincing
elements
of
all
shops
Good
smell
Behavior
of
other
customers