際際滷

際際滷Share a Scribd company logo
How	
 does	
 it	
 
                       a鍖ect	
 me?	
 



My	
 Observa+on	
 
      Results	
 




                                               by	
 Andr辿	
 Mohr
1st	
 Shop:
Par++on	
 is	
 
 made	
 of	
 glass	
 
                   You	
 are	
 welcome	
 +	
 
                           we	
 have	
 
   Big	
 
                         interes+ng	
 
entrance	
 
                           products	
 
              Display	
 for	
 
            latest	
 product
Chairs	
 for	
 
 wai+ng	
 
           You	
 have	
 
            to	
 wait	
 a	
 
           long	
 +me
Everything	
 is	
 
       magenta	
 
                    Corporate	
 
                     Iden+ty	
 
Big	
 logo
Furniture	
 is	
 
                        white	
 


Dark	
 wooden	
 
    鍖oor	
 
                             Upper-足
                           class	
 shop	
 
Backlight
Just	
 products	
 at	
 
    eye	
 level	
 
                      Very	
 
                 pleasant	
 to	
 
                     browse
Sales	
 person	
 always	
 
            uses	
 a	
 loud	
 clear	
 voice	
 

              Shop	
 seems	
 to	
 be	
 
              just	
 for	
 the	
 older	
 
                 genera+on	
 

 Elderly	
 people	
 are	
 
wai+ng	
 to	
 be	
 adviced
2nd	
 Shop:
Par++on	
 is	
 
   made	
 of	
 glass	
 
                   You	
 are	
 welcome	
 +	
 
                             we	
 have	
 
   Big	
                  interes+ng	
 
entrance	
                 products	
 


                Latest	
 o鍖ers
Everything	
 is	
 
         red	
 
                    Corporate	
 
                     Iden+ty	
 
Big	
 logo
Security	
 personell	
 
          behind	
 each	
 entry	
 
                             No	
 trust	
 to	
 
Visible	
 security	
       customers?	
 
    system
High	
 ceiling	
 
                        without	
 covering	
 

  Cheap	
 lights	
 



    A	
 hugh	
 hall	
 
                             Just	
 the	
 price	
 is	
 
                               important?	
 


      A	
 lot	
 of	
 products	
 



Cheap	
 carpet	
                        Cold	
 inside
A	
 big	
 range	
 of	
 
        customers	
 

                Pleasant	
 
              atmosphere	
 

One	
 sales	
 person	
 
per	
 5	
 customers
3rd	
 Shop:
Hugh	
 logo	
 	
 


         Corporate	
 
          Iden+ty	
 

Everything	
 with	
 
  red	
 border
Expensive	
 lights	
 



High	
 ceiling	
 

                        Impressive	
 
                         Entrance	
 

  Escalator	
 to	
 
     shop
High	
 ceiling	
 


                                We	
 have	
 
                               everything	
 
Large	
 corridors	
 



                    A	
 lot	
 of	
 
                products	
 are	
 
                visible	
 at	
 one	
 
                     +me
Good	
 smell	
 of	
 
                   fresh	
 rolls	
 
                          We	
 have	
 
                         high	
 quality	
 
Cool	
 air	
            products
4th	
 Shop:
Par++on	
 is	
 
 made	
 of	
 glass	
 

                  You	
 are	
 
 Big	
           welcome	
 
entry
Expensive	
 
     lights	
 

                   Upper	
 class	
 
Expensive	
         shop	
 
 shelves	
 


    Wooden	
 鍖oor
People	
 just	
 
          browsing	
 through	
 
              the	
 shop	
 

People	
 
drinking	
 
 co鍖ee	
 
                       Great	
 
                    atmosphere	
 

        Smell	
 of	
 
      fresh	
 co鍖ee
5th	
 Shop:
Par++on	
 is	
 
 made	
 of	
 glass	
 

                  You	
 are	
 
 Big	
           welcome	
 
entry
Logo	
 with	
 le]ers	
 in	
 
  di鍖erent	
 direc+ons	
 

                                 Shop	
 invites	
 
                                  to	
 browse	
 


 Products	
 appear	
 
colorful	
 an	
 chao+c	
 



                   A	
 lot	
 of	
 people	
 are	
 
                    walking	
 through	
 
                             the	
 shop
Products	
 are	
 
randomly	
 placed	
 
                              Customers	
 
                             need	
 a	
 lot	
 of	
 
                               pa+ence	
 

   People	
 are	
 
blocking	
 the	
 way	
 




 Small	
 Corridors
6th	
 Shop:
High	
 ceiling	
 with	
 
             window	
 
                                 By	
 visi+ng	
 the	
 
                                  mall	
 you	
 are	
 
                                 automa+cally	
 
                                  in	
 the	
 shop	
 
 Shop	
 is	
 built	
 into	
 
the	
 malls	
 corridor	
 



                          Small	
 walls	
 
                          seperate	
 it
All	
 products	
 are	
 at	
 
     eye	
 level	
 and	
 well	
 
            illuminated	
 

                                      People	
 are	
 
                                    automa+cally	
 
                                     animated	
 to	
 
 The	
 air	
 has	
 the	
             buy	
 
smell	
 of	
 cookies	
             something	
 



                       People	
 si`ng	
 there	
 
                          enjoying	
 the	
 
                         products	
 of	
 the	
 
                          shop	
 behind
ligh+ng	
 




Visible,	
 organized	
 
structure	
 in	
 shop	
 	
                                                               Transparent	
 shops	
 
                                           Most	
 convincing	
 
                                         elements	
 of	
 all	
 shops	
 




                                                                                            Good	
 smell	
 
                 Behavior	
 of	
 other	
 
                    customers
But	
 the	
 
implementa+on	
 in	
 
  each	
 shop	
 is	
 
complete	
 di鍖erent

More Related Content

Observation

  • 1. How does it a鍖ect me? My Observa+on Results by Andr辿 Mohr
  • 3. Par++on is made of glass You are welcome + we have Big interes+ng entrance products Display for latest product
  • 4. Chairs for wai+ng You have to wait a long +me
  • 5. Everything is magenta Corporate Iden+ty Big logo
  • 6. Furniture is white Dark wooden 鍖oor Upper-足 class shop Backlight
  • 7. Just products at eye level Very pleasant to browse
  • 8. Sales person always uses a loud clear voice Shop seems to be just for the older genera+on Elderly people are wai+ng to be adviced
  • 10. Par++on is made of glass You are welcome + we have Big interes+ng entrance products Latest o鍖ers
  • 11. Everything is red Corporate Iden+ty Big logo
  • 12. Security personell behind each entry No trust to Visible security customers? system
  • 13. High ceiling without covering Cheap lights A hugh hall Just the price is important? A lot of products Cheap carpet Cold inside
  • 14. A big range of customers Pleasant atmosphere One sales person per 5 customers
  • 16. Hugh logo Corporate Iden+ty Everything with red border
  • 17. Expensive lights High ceiling Impressive Entrance Escalator to shop
  • 18. High ceiling We have everything Large corridors A lot of products are visible at one +me
  • 19. Good smell of fresh rolls We have high quality Cool air products
  • 21. Par++on is made of glass You are Big welcome entry
  • 22. Expensive lights Upper class Expensive shop shelves Wooden 鍖oor
  • 23. People just browsing through the shop People drinking co鍖ee Great atmosphere Smell of fresh co鍖ee
  • 25. Par++on is made of glass You are Big welcome entry
  • 26. Logo with le]ers in di鍖erent direc+ons Shop invites to browse Products appear colorful an chao+c A lot of people are walking through the shop
  • 27. Products are randomly placed Customers need a lot of pa+ence People are blocking the way Small Corridors
  • 29. High ceiling with window By visi+ng the mall you are automa+cally in the shop Shop is built into the malls corridor Small walls seperate it
  • 30. All products are at eye level and well illuminated People are automa+cally animated to The air has the buy smell of cookies something People si`ng there enjoying the products of the shop behind
  • 31. ligh+ng Visible, organized structure in shop Transparent shops Most convincing elements of all shops Good smell Behavior of other customers
  • 32. But the implementa+on in each shop is complete di鍖erent