Observation
Download as PPT, PDF0 likes185 views
The document provides observations and recommendations for improving the customer experience at various retail stores. It notes that greeters play an important role in converting browsers to shoppers. Specific stores could benefit from improvements like making the layout and staff more engaging, balancing the environment to attract different clienteles, and hiring staff that can engage various types of customers. The overall message is that stores should observe each other to learn ways to attract different groups of potential customers.
1 of 28
Download to read offline
Recommended
M profs personas and tov workshop v3
M profs personas and tov workshop v3Articulate Marketing
?
This document discusses how to create useful personas and tone of voice guidelines for branding. It defines personas as semi-fictional representations of ideal customers based on real data that describe demographics, behaviors, motivations and goals. Personas are used for identification, targeting, consistency, hooks and briefing. The document provides tips for researching personas by talking to customers and making composites of real people. It also discusses defining a tone of voice to establish branding, differentiation and emotional connection by outlining audience, voice, language, viewpoint and desired relationship. The document encourages researching tone of voice examples from other brands and being consistent to avoid looking clueless.Creativity-Paying Attention in Madrid Shops
Creativity-Paying Attention in Madrid ShopsMichele Menghini
?
1) Madrid shops tend to be more messy and disorganized compared to uniform, orderly stores.
2) Coffee shops aim to be welcoming and familiar places with the smell of coffee drawing customers who know what they want.
3) Luxury brand stores focus on their brand and image through salespeople and merchandise layout to attract attention, while maintaining an exclusive atmosphere.Are you paying attention
Are you paying attentionCaro Roel
?
The document summarizes insights and opportunities observed from visiting 6 different stores. The stores catered to different customer types including elegant men, car enthusiasts, parents shopping for kids, women seeking luxury or bohemian styles, and athletes. While the stores provided insights into their target customers, opportunities for improvement were noted such as disorganized displays, small hallways, lighting that didn't invite browsing, and signage that blocked entrances.Crating an Awesome Brand 
Crating an Awesome Brand CityStarters
?
This document outlines a 9 week seminar on starting a bootstrap business. Week 5 focuses on creating an awesome brand and is presented by Paul Thwaites, a brand creation design consultant. It discusses what a brand is and the common sense approach to creating one, including defining the brand's vision, personality, values, and identity to shape what is promised, and delivering that promise through people, products, and processes.Fazil presentation 001
Fazil presentation 001fazaksit
?
Fazil Ak?it is a civil engineer with 35 years of experience in infrastructure and construction projects. He has managed projects in countries including Libya, Algeria, Saudi Arabia, Iraq, Turkey, and Turkmenistan. Some of the key projects he led include railway, road, tunnel, and building construction projects totaling over $1 billion. His goal is to utilize his engineering skills and experience to improve infrastructure and serve humanity.Observation lab 11.1.megan_ford
Observation lab 11.1.megan_fordmeganford
?
This document provides contrasting word pairs to describe the feel of a neighborhood at night. It depicts the neighborhood as either a warm, family-friendly place full of community and nostalgia or a lonely, faded place that feels foreign and sterile, depending on one's perspective. The document also lists attributes like creativity, technology, neighbors and pet lovers that represent the diverse people that inhabit the neighborhood at night.
Tugas harits
Tugas haritsharitsrifki99
?
This document discusses hunting for terminal and market information. It mentions completing a task over holidays but provides no other context or details about the task, terminals, markets or holidays. The document is unclear and does not contain enough information to generate a meaningful 3 sentence summary.Assignment 2
Assignment 2vmalikov
?
Stanford University document provides observations from a store customer's perspective. In 3 sentences: The document summarizes the customer's observations of how stores draw customers in through marketing, the influence of doors on perception, the store environment including security issues, how personnel should act, products and their placement, types of customers, and an example of the customer imagining versus actually observing a store's color scheme. The observations are from the customer's general experience in local stores.What do i see?
What do i see?Noodlegirl
?
The document describes observations made while visiting different types of stores - "big box" stores like grocery stores and hardware stores, and smaller "hangout" stores in a historic downtown area. The "big box" stores had uniform warehouse-style layouts with large signs and bright lighting, while the "hangout" stores had unique interior designs to match their historic buildings. Customer traffic and browsing patterns also differed between the two store types. The author realized the store format influences their shopping goals and ability to find items quickly.What do consumers look for in a Luxury Store?
What do consumers look for in a Luxury Store?Volante Research
?
Exclusive findings from research carried out in the US, China, Germany and the UK into what consumers believe makes a store feel premium and luxuryWhat makes a store feel premium?
What makes a store feel premium?Volante Research
?
Exclusive findings from research conducted in the US, China, Germany and the UK, exploring what consumers want from a Luxury storeAssignment 2
Assignment 2jusagi86
?
The document analyzes 6 different stores - a bakery, skincare store, clothing stores, and a jewelry store - by observing details like the environment, personnel, products, and customers. Key opportunities identified include the bakery emphasizing its handmade process, the skincare store better guiding customers to products, clothing stores reducing lines and adding staff, and the jewelry store exploiting its exclusive image. The summary focuses on the high-level observations and opportunities across multiple stores.Observation lab presentation
Observation lab presentationkaitlinkemp
?
This document summarizes observations from a shop observation lab. It notes that large entrances attract more people to shops than regular entrances. While people are drawn in by displays at the front of shops, few stop to look at those items. Shoppers are also turned off by pushy staff assistants but drawn to tidy, organized displays. The document concludes by suggesting opportunities like understanding customer wants, allowing exploration without pressure, and using hooks to draw customers in with slogans like "Happy Books" and "Happy Pills".Assignment2
Assignment2°Ù±ä Ðɾú
?
The document discusses observations about shopping mall designs. It notes that most malls are hollow cylinders in shape, which allows more light and space for relaxed shopping. Escalators are often arranged on opposite sides so customers walk halfway around to reach them, increasing chances to buy items. The first floors usually have cosmetics and jewelry to disperse crowds, as clothes are the main purchase but would overcrowd the first level if located there.Observation lab - Stanford
Observation lab - StanfordRomilsWorld
?
Will Rogers makes some observations about stores in an unnamed location. He notes the facade of stores, the environment inside, personnel, products for sale, and hidden opportunities for improvement. Specifically, he notes the prominent logos and displays on stores, the crowded and loud atmosphere of some places, the untrained personnel, an obsession with clothes and jewelry for sale, dirty shoe wear by employees, and a lack of smiles or thanks when customers leave.Tem 435 lesson 5 observation lab
Tem 435 lesson 5 observation labJmille47
?
The document summarizes observations made during visits to several stores, noting details about the outward appearance, interior environment, employees, products, and typical customers at each location, including a business supply store, pet store, craft store, coffee shop, upscale coffee shop, and big box store. Key details provided include the layout, music, cleanliness, age and dress of employees, organization of merchandise, and behaviors of typical customers at each location.Why we buy: The Science of shopping
Why we buy: The Science of shoppingTirthankar Sutradhar
?
Is there a method to our madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. "Why We Buy" is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alikeBusiness essentials retail enviroment
Business essentials retail enviromentAVIDWORX Productions Inc.
?
This document provides an overview of a training course on optimizing the retail environment. The course aims to teach store owners how to attract new customers, improve store layouts economically, and create an environment where customers do not feel overwhelmed. Key topics covered include the importance of building trust with customers through positive first impressions, branding the store effectively, creating a happy and safe atmosphere, and involving multiple senses to make the shopping experience more engaging. The goal is to help struggling stores transform their retail environments and perceptions in order to increase foot traffic, improve margins, and demand higher prices.Observations
Observationstomaspask
?
The document summarizes observations from visiting 6 stores in a shopping center on a Saturday morning. The key observations were:
1) All store doors were open, inviting customers inside. One store stood out for its bright, clean atmosphere.
2) Stores had similar environments - warm temperatures, same background music at a moderate volume, and ceilings of uniform height. Products were arranged by color and type.
3) Salespeople outnumbered customers 3 to 1 but mostly waited for customers to initiate contact. Salespeople were typically young females who sometimes used store products but lacked uniforms.
4) Popular products were prominently displayed near store entrances. Prices were sometimes hidden. Only 20% of browsing customersInsights and opportunities
Insights and opportunitiesKompella Kashyap
?
This document discusses observations and insights about creativity and store stalking. It provides details on the author's visits to various stores in Germany and their observations about customer behaviors, product displays, checkout lines, and other aspects of the store layout and operations. The author encourages readers to cultivate their own creativity by paying close attention to their personal interests and surroundings.2013 SC retail image and consumer perceptions(1).pptx
2013 SC retail image and consumer perceptions(1).pptxHasanGilani3
?
Store design, image, and atmospherics play an important role in influencing consumer perception and purchase behavior. The document discusses several key factors:
- Antecedent consumer factors like mood, time constraints, and self-image influence shopping goals and decisions. Effective store design considers these situational factors.
- Layout principles like traffic flows, the "invariant right rule" for product placement, and "decompression zones" shape the shopping experience and guide customers.
- Atmospherics like lighting, music, smells, and displays engage the senses to create brand impressions and encourage impulse purchases.
- A cohesive retail image and "theming" appeal to customer lifestyles and values to develop a storeCreativity assignment
Creativity assignmentVikram Gupta
?
The document provides observations from visits to various retail stores including Apple, Target, Home Depot, Walmart, Costco, and Marshalls. Some key findings include:
- Apple draws customers in with aesthetically pleasing products and friendly environment. Costco appeals through quality products and samples.
- Apple and Costco have open doors, high ceilings, and bright lighting to make customers feel welcomed.
- Apple sales associates are highly attentive and treat customers individually. Home Depot associates are also helpful without a script.
- Apple prominently features new products like the iPhone 5 and iPad Mini. Costco displays hurricane preparation items.
- Most customers at all stores visit with family andAre you paying attention
Are you paying attentionPedro Rivera Alvelo
?
The document summarizes observations from a shopping center. It notes opportunities for improvement at Guess, Kenneth Cole, and Tommy Hilfiger stores regarding lighting, employee engagement, and customer service. Fragance Outlet is criticized for lacking atmosphere and engagement. GAPS receives praise for its environment, music, employee assistance, and branding. In conclusion, many stores miss opportunities through poor branding, atmosphere, and customer engagement, which can impact sales by discouraging customers from spending time in the store.Observation lab 
Observation lab tuanjana
?
The document provides observations from visiting a large shopping mall. Key details include:
- The mall draws customers in with bright lighting, large signs, and advertisements outside. Inside has a variety of bright colors to draw attention to certain areas.
- The floors are white with wood bridges, the ceilings are very high, and lighting is bright throughout to make the space feel open and safe. Noise levels vary by area due to people and music.
- Merchandise is arranged by function with popular and expensive items at eye level. Salespeople match the mall's image but initiate limited direct contact. Customers of all ages browse and around 80% make purchases during their 2 hour average visit.Observations
Observationsvrgopi
?
The document summarizes observations from visits to various stores including Sprouts, Target, Petsmart, StarPower, Bed Bath & Beyond, and Walmart. Key points include Sprouts having small quantity items and free coffee samples, Target being located in a busy mall and having a community contribution display, Petsmart having a pet clinic and rewards program, StarPower focusing on custom audio/video services, Bed Bath & Beyond accepting expired coupons, and Walmart having small in-store shops and self-checkout lanes.Creativity assignment 2
Creativity assignment 2Ako Gabriel
?
The document summarizes observations from a shopping mall in Lagos, Nigeria. It notes the location of the mall and that photos were not allowed inside stores. It then provides responses to questions about various stores in the mall, including descriptions of store entrances, signage, color schemes, flooring, lighting, noise levels, product placement, salespeople, and customers. It concludes with additional observations and opportunities for improvement at the mall.Creativity course assignment 2
Creativity course assignment 2Johnathan Ordonez
?
The cosmetic store had pale colors inside and strong colors outside with a contrast that was nice. The floor was made of white tiles. It was crowded with products both inside and outside. There was a sweet perfume smell. The security guard was located at the entrance and was intimidating.
The left-handed bar had a yellow color scheme throughout. It was brightly lit with music playing at an appropriate volume. It focused on featuring famous left-handed people. Employees wore matching uniforms and treated all customers equally.
The restaurant was located in the countryside with a wood interior and large windows providing bright natural light. Live music was playing that fit the rustic environment. Employees wore shirts with the restaurant name and treated all customersMore Related Content
Similar to Observation (20)
Assignment 2
Assignment 2vmalikov
?
Stanford University document provides observations from a store customer's perspective. In 3 sentences: The document summarizes the customer's observations of how stores draw customers in through marketing, the influence of doors on perception, the store environment including security issues, how personnel should act, products and their placement, types of customers, and an example of the customer imagining versus actually observing a store's color scheme. The observations are from the customer's general experience in local stores.What do i see?
What do i see?Noodlegirl
?
The document describes observations made while visiting different types of stores - "big box" stores like grocery stores and hardware stores, and smaller "hangout" stores in a historic downtown area. The "big box" stores had uniform warehouse-style layouts with large signs and bright lighting, while the "hangout" stores had unique interior designs to match their historic buildings. Customer traffic and browsing patterns also differed between the two store types. The author realized the store format influences their shopping goals and ability to find items quickly.What do consumers look for in a Luxury Store?
What do consumers look for in a Luxury Store?Volante Research
?
Exclusive findings from research carried out in the US, China, Germany and the UK into what consumers believe makes a store feel premium and luxuryWhat makes a store feel premium?
What makes a store feel premium?Volante Research
?
Exclusive findings from research conducted in the US, China, Germany and the UK, exploring what consumers want from a Luxury storeAssignment 2
Assignment 2jusagi86
?
The document analyzes 6 different stores - a bakery, skincare store, clothing stores, and a jewelry store - by observing details like the environment, personnel, products, and customers. Key opportunities identified include the bakery emphasizing its handmade process, the skincare store better guiding customers to products, clothing stores reducing lines and adding staff, and the jewelry store exploiting its exclusive image. The summary focuses on the high-level observations and opportunities across multiple stores.Observation lab presentation
Observation lab presentationkaitlinkemp
?
This document summarizes observations from a shop observation lab. It notes that large entrances attract more people to shops than regular entrances. While people are drawn in by displays at the front of shops, few stop to look at those items. Shoppers are also turned off by pushy staff assistants but drawn to tidy, organized displays. The document concludes by suggesting opportunities like understanding customer wants, allowing exploration without pressure, and using hooks to draw customers in with slogans like "Happy Books" and "Happy Pills".Assignment2
Assignment2°Ù±ä Ðɾú
?
The document discusses observations about shopping mall designs. It notes that most malls are hollow cylinders in shape, which allows more light and space for relaxed shopping. Escalators are often arranged on opposite sides so customers walk halfway around to reach them, increasing chances to buy items. The first floors usually have cosmetics and jewelry to disperse crowds, as clothes are the main purchase but would overcrowd the first level if located there.Observation lab - Stanford
Observation lab - StanfordRomilsWorld
?
Will Rogers makes some observations about stores in an unnamed location. He notes the facade of stores, the environment inside, personnel, products for sale, and hidden opportunities for improvement. Specifically, he notes the prominent logos and displays on stores, the crowded and loud atmosphere of some places, the untrained personnel, an obsession with clothes and jewelry for sale, dirty shoe wear by employees, and a lack of smiles or thanks when customers leave.Tem 435 lesson 5 observation lab
Tem 435 lesson 5 observation labJmille47
?
The document summarizes observations made during visits to several stores, noting details about the outward appearance, interior environment, employees, products, and typical customers at each location, including a business supply store, pet store, craft store, coffee shop, upscale coffee shop, and big box store. Key details provided include the layout, music, cleanliness, age and dress of employees, organization of merchandise, and behaviors of typical customers at each location.Why we buy: The Science of shopping
Why we buy: The Science of shoppingTirthankar Sutradhar
?
Is there a method to our madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. "Why We Buy" is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alikeBusiness essentials retail enviroment
Business essentials retail enviromentAVIDWORX Productions Inc.
?
This document provides an overview of a training course on optimizing the retail environment. The course aims to teach store owners how to attract new customers, improve store layouts economically, and create an environment where customers do not feel overwhelmed. Key topics covered include the importance of building trust with customers through positive first impressions, branding the store effectively, creating a happy and safe atmosphere, and involving multiple senses to make the shopping experience more engaging. The goal is to help struggling stores transform their retail environments and perceptions in order to increase foot traffic, improve margins, and demand higher prices.Observations
Observationstomaspask
?
The document summarizes observations from visiting 6 stores in a shopping center on a Saturday morning. The key observations were:
1) All store doors were open, inviting customers inside. One store stood out for its bright, clean atmosphere.
2) Stores had similar environments - warm temperatures, same background music at a moderate volume, and ceilings of uniform height. Products were arranged by color and type.
3) Salespeople outnumbered customers 3 to 1 but mostly waited for customers to initiate contact. Salespeople were typically young females who sometimes used store products but lacked uniforms.
4) Popular products were prominently displayed near store entrances. Prices were sometimes hidden. Only 20% of browsing customersInsights and opportunities
Insights and opportunitiesKompella Kashyap
?
This document discusses observations and insights about creativity and store stalking. It provides details on the author's visits to various stores in Germany and their observations about customer behaviors, product displays, checkout lines, and other aspects of the store layout and operations. The author encourages readers to cultivate their own creativity by paying close attention to their personal interests and surroundings.2013 SC retail image and consumer perceptions(1).pptx
2013 SC retail image and consumer perceptions(1).pptxHasanGilani3
?
Store design, image, and atmospherics play an important role in influencing consumer perception and purchase behavior. The document discusses several key factors:
- Antecedent consumer factors like mood, time constraints, and self-image influence shopping goals and decisions. Effective store design considers these situational factors.
- Layout principles like traffic flows, the "invariant right rule" for product placement, and "decompression zones" shape the shopping experience and guide customers.
- Atmospherics like lighting, music, smells, and displays engage the senses to create brand impressions and encourage impulse purchases.
- A cohesive retail image and "theming" appeal to customer lifestyles and values to develop a storeCreativity assignment
Creativity assignmentVikram Gupta
?
The document provides observations from visits to various retail stores including Apple, Target, Home Depot, Walmart, Costco, and Marshalls. Some key findings include:
- Apple draws customers in with aesthetically pleasing products and friendly environment. Costco appeals through quality products and samples.
- Apple and Costco have open doors, high ceilings, and bright lighting to make customers feel welcomed.
- Apple sales associates are highly attentive and treat customers individually. Home Depot associates are also helpful without a script.
- Apple prominently features new products like the iPhone 5 and iPad Mini. Costco displays hurricane preparation items.
- Most customers at all stores visit with family andAre you paying attention
Are you paying attentionPedro Rivera Alvelo
?
The document summarizes observations from a shopping center. It notes opportunities for improvement at Guess, Kenneth Cole, and Tommy Hilfiger stores regarding lighting, employee engagement, and customer service. Fragance Outlet is criticized for lacking atmosphere and engagement. GAPS receives praise for its environment, music, employee assistance, and branding. In conclusion, many stores miss opportunities through poor branding, atmosphere, and customer engagement, which can impact sales by discouraging customers from spending time in the store.Observation lab
Observation lab tuanjana
?
The document provides observations from visiting a large shopping mall. Key details include:
- The mall draws customers in with bright lighting, large signs, and advertisements outside. Inside has a variety of bright colors to draw attention to certain areas.
- The floors are white with wood bridges, the ceilings are very high, and lighting is bright throughout to make the space feel open and safe. Noise levels vary by area due to people and music.
- Merchandise is arranged by function with popular and expensive items at eye level. Salespeople match the mall's image but initiate limited direct contact. Customers of all ages browse and around 80% make purchases during their 2 hour average visit.Observations
Observationsvrgopi
?
The document summarizes observations from visits to various stores including Sprouts, Target, Petsmart, StarPower, Bed Bath & Beyond, and Walmart. Key points include Sprouts having small quantity items and free coffee samples, Target being located in a busy mall and having a community contribution display, Petsmart having a pet clinic and rewards program, StarPower focusing on custom audio/video services, Bed Bath & Beyond accepting expired coupons, and Walmart having small in-store shops and self-checkout lanes.Creativity assignment 2
Creativity assignment 2Ako Gabriel
?
The document summarizes observations from a shopping mall in Lagos, Nigeria. It notes the location of the mall and that photos were not allowed inside stores. It then provides responses to questions about various stores in the mall, including descriptions of store entrances, signage, color schemes, flooring, lighting, noise levels, product placement, salespeople, and customers. It concludes with additional observations and opportunities for improvement at the mall.Creativity course assignment 2
Creativity course assignment 2Johnathan Ordonez
?
The cosmetic store had pale colors inside and strong colors outside with a contrast that was nice. The floor was made of white tiles. It was crowded with products both inside and outside. There was a sweet perfume smell. The security guard was located at the entrance and was intimidating.
The left-handed bar had a yellow color scheme throughout. It was brightly lit with music playing at an appropriate volume. It focused on featuring famous left-handed people. Employees wore matching uniforms and treated all customers equally.
The restaurant was located in the countryside with a wood interior and large windows providing bright natural light. Live music was playing that fit the rustic environment. Employees wore shirts with the restaurant name and treated all customersObservation
- 2. Critical Observations General Observations ?Stores should observe each other ( They could learn a lot!)
- 3. Critical Observations General Observations ?Stores should look at all who enter. (They should look at ways of getting different clientele to shop there.)
- 4. Critical Observations General Observations ?Do Not Underestimate the Role of the Greeter (They may convert a looker to a shopper)
- 7. Victoria¡¯s Secret Greeted Right Away Warm and Friendly Staff Utterly Intimidating for Men
- 8. Victoria¡¯s Secret Recommendations: Create a separate entrance for men (Like a Library entrance) Have a personal shopper available for men on entrance Non-Pink shopping Bags
- 11. RC Willey Furniture Greeted Right Away Warm and Friendly Staff No Pressure Giveaways ( aluminum wallet)
- 12. RC Willey Furniture Recommendations: None! Other Stores could learn from this one!
- 15. Macy¡¯s Dept Store Impersonal Non-Intuitive Lay-Out You have to engage staff
- 16. Macy¡¯s Recommendations: Redesign entrances to engage customers with staff right away. Maps for lay-out at entrance Coach staff to be ¡°Nordstrom-like¡±
- 19. Abercrombie and Fitch Greeted Right Away Loud Environment Dark Environment Cool Place for Teens Miserable for Adults (Who buy clothes for teens)
- 20. Abercrombie and Fitch Recommendations: Balance Light and Sound to Attract older clientele (Parents)
- 23. Apple Store Greeted Right Away Aloof Staff Intimidating for Tech Phobes Intimidating for Older Folks
- 24. Apple Store Recommendations: Hire Older Staff who can engage non-hip users!
- 27. Kohl¡¯s Dept Store Impersonal Bargain Basement Hard to Find Help Everything is a Sale Item
- 28. Kohl¡¯s Dept Store Recommendations: Don¡¯t Have Everything Appear to Be on Sale All of the time. Shoppers wonder if they are getting a deal.