Observation lab
Download as PPS, PDF
0 likes74 views
The document contains descriptions of several stores without identifying context or location. In 3 sentences: The descriptions note interior decorations, product displays, customer behaviors, and employee interactions at a kitchen supplies store, clothing store, optical shop, bakery, bookstore, and coffee shop. Details include signage, crowdedness, wall decor, lines, and invitations to relax. Overall the document provides brief snapshots into the atmospheres and operations of different retail establishments.
Observation lab
- 1. B L A N TIO VA R AC E SE PL OK TO L NS AL B IO M AT NG RV PI O S E OP OB SH EL E IM RA ES N IS TH NA A RA AN THE FIRST GENERAL THING I IN AN R IN NOTICED IS THAT THE FLOOR IS THE SAME EVERYWHERE, BUT SOME SHOPS DECIDED TO MAKE LITTLE CHANGES TO THE LOOK & FEEL. MARA SOL UCCIANI
- 2. KITCHEN SUPPLIES STORE no th as ll, i s in. ma ht he client wit helps ted gra r, this nte o re is i no do e sto and The sign I the store has a drawing which Th glas s represents what it sells. There are a lot of different products in this store, from food to dishware. Most clients are with someone else. It looks like they are either buying gifts or something for their own house, but they spend a lot of time in the store. MARA SOL UCCIANI
- 3. GAP There are a lot of store employees but, they dont The store is almost empty. talk to you unless you go to them. All the pictures on the walls are from the GAP global campaign, the people on those doesnt seem local. Th f ile d o cts er loo s, f d . e r wh if is wi ic fe t n u a th h ren ki rod se w ha t p ct oo s io de so n of n me th e MARA SOL UCCIANI
- 4. OPTIC All of the decoration is somehow related to the business. Employees wear doctor-like clothes. The products are displayed in an organized and clear way, but there is no product that comes out from the rest. Glass is the main subject of everything in the shop, from roof to walls. MARA SOL UCCIANI
- 5. PATISSERIE This bakery shop displays all of its products in a way in which people can not touch them. There are only two employees at the shop, so lines tend to form and some customers just go away because they have to wait too long. The shop has brick walls, which give it a feeling of brick oven bakery products. The shop also sales beverages, coffee being the biggest sale. MARA SOL UCCIANI
- 6. BOOKSTORE Although the store has no doors the separation with the detectors at the entrance doesnt help to invite customers in. During the 20 minutes I was there, plenty of people entered the store mostly to ask for an specific book. I truly believe that such a store, a book store, could benefit by adding more books publicity (something that I have seen plenty of in other bookstores). The lights in this store are appropriate for reading and the store looks clean and very well organized. I specially liked the on sale part in the center of the store where one could find some good old books for a very good . price MARA SOL UCCIANI
- 7. COFFEE STORE I wa s th bu Just in the middle of sn e yi ac kid ng everything, as if inviting k s a go p t t res one to sit and enjoy a ire en d tf coffee and a Muffin an or d m wa y nt mo ed th to er Oh, I come ha an ve d here all the a time I love the atmosphere and all the open space around Well, the store has the color scheme of the brand and we try to bring the client a simple yet enjoyable experience that will make them come back. We have a lot of movement around here all day long so there is no time to work making a mess we must keep everything under control MARA SOL UCCIANI