Observation lab assignment by randie
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The document summarizes the author's visits to six different stores on various evenings in late October. At the first store, a used bookstore, the author notes sales promotion banners and placement of items. The second store is a Filipino courier shipping packages to the Philippines for the holidays. The third stop is a fast food restaurant with long lines. The fourth is a convenience store where the author eats. Signage placement is discussed at various stores. The final store is a pharmacy where prescription medications and incidental items are sold.
Observation lab assignment by randie
- 1. Sunday. October 28, 2012 After My Raw Food Workshop With my camera, I went off to my first store
- 2. First Store Nationwide Chain of Second Hand and Surplus Books Current Issues Local and Foreign Magazines on Display Newly Acquired Best sellers on Window
- 3. Sunday. October 28 Around 7:00 PM Sales Promotion Banners prominently displayed Childrens Books School Supplies
- 4. Childrens Books Magazines Novels Christmas and New Year Items on Front Display Shelve
- 5. Slightly marked down items at the eye level Super marked down magazines and books at the bottom
- 6. Bought 1 book and 2 magazines I suggest experimenting placing super marked down items along side regular items to increase purchase item per customer visit
- 7. Tuesday. October 30 Around 7:00 PM Second Store Major Filipino Courier with Strong US Presence BER Months signal the Holiday Season in the Philippines Packages are easily seen hence the surge of from the outside Packages
- 8. It took me 15-20 minutes to transact and get my package Packages are named and numbered by the US Branch before sending it to the Philippines
- 9. Got my package For operational efficiency , I suggest placing a list in the front of the store with customers name and item number before proceeding to the counter to claim package
- 10. Third Store International Fast Food Chain Wednesday. October 31 Around 12:30 AM Blockbuster queues can be seen from the outside Security Guard Sales promotion banners suspiciously looking prominently displayed outside at me taking photos
- 11. Blockbuster queues can be seen from my left and right side
- 12. Side note: I find it ironic that the lady who served me has the name BEE JOLLIBEE is the number 1 fast food chain here in the Philippines While on queue, Operational Performance Indicators caught my attention
- 13. Oktobeerfest banners Not that crowded Fourth Store compared to Mcdonalds International Convenience Store Chain Wednesday. October 31 Around 1:00 AM With no seats in Mcdonalds, I checked out 7-11 , I they have seatsyes they have
- 14. My Mcdo Chicken Fillet Meal Finally so hungry
- 15. Bananas and Apples for sale along with Rice Meals ATM Machine inside the store
- 16. Signage should be where people can actually see ; I think theres a way to share premium eye level space with environmental advocacies
- 18. Fifth Store Nationwide Chain of Drug Stores Wednesday. October 31 Around 1:30 AM Another example of misplaced signage
- 19. Prescription Meds can be bought on a special counter Toiletries and other incidental items are for sale in a grocery like environment leading to the special counter
- 20. Bought Moringa Oil Capsules after the fatty food
- 21. Wednesday. October 31 Around 1:45 AM Sixth Store Nationwide Bakery Chain At the store front, nearly empty display Actual bakery
- 22. Freshly baked bread Peanut Butter and Bottled Ice Tea Remaining bread for sale
- 23. Bad Idea : Empty Gas Tanks and Soft drink bottles openly displayed. This should be covered or relocated for hygiene and safety purposes. Good Idea : Mobile Phone Prepaid Credits Loading Station near display counter
- 24. Thank You Disclaimer: It is hard to take decent pictures. Security here in the Philippines is quite tight given its nearing the holiday season.