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Observation lab – furniture stores

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Carla Tanaka
Carla Tanaka

The document summarizes observations from a furniture store. It notes that the store had a modern floor with carpets, cozy music playing, and a salesperson who promptly greeted customers. However, the store was quite cluttered without separated rooms. Key insights included that decorated rooms help customers envision how furniture would look, bigger stores can provide a home-like feel, and stores should consider distinctive smells to create memorable experiences for customers.

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Observation Lab – Furniture Stores A crash course on Creativity
Observation lab – furniture stores
Prices clearly indicated
A little too packed...
•Nice and modern floor with carpets depending on the room •Music matched the idea of the store (cozy and relaxing) •Salesperson promptly greeted and offered help •There are no separated rooms which makes the store a little cluttered
The font of the sign and the whole view of the store itself reminds me of old things. It was indeed an antique shop
Wooden floor
Name of the store is too hiddenof of the store is “hard Name Name the store is too to find” hidden Clear sign of 50% sale
Clear path and aisles
Big furniture stores
• Clear path through the store • Salespeople only help when customer asks
• Cash registers at the end of the store • Lots of cash registers, so the lines are not big
Rooms fully decorated
Prices clearly indicated Rooms fully decorated
Main insights • Decorated rooms are more likely to provide a better picture • Bigger stores are able to provide the home feeling • Big stores have directions, which is good, but sometimes they don’t have shortcuts, so customer has to follow the whole path without being able to change it • I missed the distinctive smells on the stores – did not smell it in any of the stores I entered. I think they’re missing a great opportunity to make a distinctive memory in customer’s minds.

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Observation lab – furniture stores

  • 1. Observation Lab – Furniture Stores A crash course on Creativity
  • 4. A little too packed...
  • 5. •Nice and modern floor with carpets depending on the room •Music matched the idea of the store (cozy and relaxing) •Salesperson promptly greeted and offered help •There are no separated rooms which makes the store a little cluttered
  • 6. The font of the sign and the whole view of the store itself reminds me of old things. It was indeed an antique shop
  • 8. Name of the store is too hiddenof of the store is “hard Name Name the store is too to find” hidden Clear sign of 50% sale
  • 9. Clear path and aisles
  • 11. • Clear path through the store • Salespeople only help when customer asks
  • 12. • Cash registers at the end of the store • Lots of cash registers, so the lines are not big
  • 14. Prices clearly indicated Rooms fully decorated
  • 15. Main insights • Decorated rooms are more likely to provide a better picture • Bigger stores are able to provide the home feeling • Big stores have directions, which is good, but sometimes they don’t have shortcuts, so customer has to follow the whole path without being able to change it • I missed the distinctive smells on the stores – did not smell it in any of the stores I entered. I think they’re missing a great opportunity to make a distinctive memory in customer’s minds.