Observation lab shinto-2
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The document provides observations from a store visit lab focusing on creativity. Key observations included: 1) Stores with open doors and greeters at the entrance made the observer feel more welcomed compared to closed doors. 2) Some stores used large prominent price tags or iPads displaying product prices right at the items to draw attention, while others had prices hidden or absent. 3) Placement of related and inexpensive impulse items near the entrance or cash was noted as potential strategies to encourage sales.
Observation lab shinto-2
- 1. Crash course on creativity Assignment-2: Observation Lab Prepared by Shinto Theruvil
- 2. Store 1 Store 2 • Closed doors – feels secure with kids, but didn’t draw me in • Sign letter matches the size of store
- 3. Store 3 Store 4 • Closed doors – feels secure with kids, but didn’t draw me in • Sign letter matches the size of store
- 4. Store 5 Store 6 • Open doors – Did draw me in • It’s the company logo, no sign letter • Someone at the door to greet customers • Feel welcomed
- 5. The big attention catcher!
- 6. (OfficeMax) • Featured items near entrance • See how big the price tags!
- 7. • No price tags? (saw this at OfficeMax)
- 8. • Wrong section?
- 9. The price tags are almost hidden
- 10. • No price tags, (intentionally?)
- 11. • Clear easy to read price tags
- 12. • Least expensive items near entrance
- 13. • Impulse items near cash register, note that price tags almost hidden!
- 14. • See how sale prices are comparatively shown
- 15. • Don’t forget the pizza cutter when you buy pizza – great placing of related products
- 17. • Price tags are there. Looks like they are focusing on product features over price • Plenty of demo products for customers to play with
- 18. • No price tags? The price and details are on the iPad near each product!
- 19. • This store uses iPad as price tags, so this section has no price tags