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Observation Lab - Traditional stores vs. Big malls
- 1. Traditional stores vs. Big malls Paying attention Observation lab Crash Creativity Course By Amaia Markuleta
- 3. Before you enter the store
- 4. It doesnt really draw you in... Whole place designed to capture you!
- 5. Closed door, is cold outside... Completely opened door
- 6. The traditional store has old fashioned lettering, with ugly typography Poor in design and colors!
- 7. In the other hand, the hypermarket uses big, modern, atractive lettering
- 9. Tight, small place, low ceiling. Huge, spacious, very high ceiling. Loud orange scheme, but bright. Light color scheme and very bright. No music, just the radio sound. Nice background music.
- 10. But it smells like fresh vegetables! And this smells to cleaning products
- 11. Only one sales woman with no script. Automaton seller in every corner. Customized treat for each custormer
- 12. Very fresh and local vegetables & Packed, treated vegetables and fruits, just picked up from the garden. foods.
- 13. Products arranged by type So are they in the hypermarket
- 14. Hand made prize labels easy to find Computer designed prize labels easy to find too
- 15. But the big one has better arrangement for central display tables with featured products, as seasonal vegetables
- 16. Specific for sale 壊岳温稼糸壊
- 19. Before you enter the store
- 20. Very small and dark front in an Very wide, giant open door, in the arcade. The door is closed. corridor of the mall. The products are almost out.
- 21. Small, dark, old fashioned font Modern font used. Green over white, lettering over a tiled wall. very aseptic lettering
- 22. In the inside
- 23. Just one merchandising crowed wall. Lots of stands, it looks like more a In a small, bright, silent, warm store. supermarket than a chemist. So nice It smells to nothing. to be here, bright, bg music, warm
- 24. First products to be seen, food for First products you see: featured kids and organic cosmetics. vitamins for autum. Security warnings all over the place.
- 25. Most products are behind the desk. All prizes and products avalaible for Prizes no very avalaible. you to help yoursef. Not encouraged to touch the product.
- 26. Featured products next to the cash On sale on baskets everywhere. register.
- 27. Impulse items near the cash register. Here are 4 different cash register. All of them have impulse items next to them.
- 28. The big chesmist is a place to stay long time at. While in the old fashioned chemist you enter to buy your medicine and no more, here you feel the need to buy even what you dont need. They even have a kids zone to keep them enterteined while the mother goes through the store.
- 29. Anyway, they know people in 3 sales person for lots of customers. neighborhood and give very good and Efficient but cold treat to the customer personalized service. CONFIDENCE
- 30. What I finally 恢顎霞
- 31. A complete organic featured Lip balm from the impulsive stand cosmetics batch
- 33. Before you enter the store
- 34. Very nice shop window, but a bit Very wide store. You can almost see messy. The shop has no space all product form the entrance. Very inside, almost all product shown here. tidy and organized.
- 35. Even if the font in the lettering is cute, Modern typography, logo and colors not very legible with that tile... transmit fashion.
- 36. In the inside
- 37. There is only one shelve. Its used for Everything is perfectly organized by on sale shoes and bags, but it is a bit typology and trends. messy.
- 38. Nice music and very very nice place. Fashioned music (for young people). The owner is very attentive with you. Very young sale persons, not very Quality product and not expensive. effective. Cheap product.
- 39. What I finally 恢顎霞
- 40. Velvet and (fake) snake leather marvelous hills in the neighbourhood store.