Observations (Konstantin Dmitriev)
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The document observes various design elements of different stores, including their doors being open as an invitation, pastel color schemes making stores feel like living rooms, parquet flooring making some people feel more comfortable than tiles, cash registers located opposite store entrances so they are noticeable and exits are easy to find, and salespeople inducing customer consideration by calmly sharing opinions and product features.
Observations (Konstantin Dmitriev)
- 2. Stores Minelli Mamas&Papas Paul&Joe Lush Komissionka 1 Thursday, November 1, 12
- 3. About the doors Almost every store has opened doors which not only look like an invitation, but also make you feel free to leave Thursday, November 1, 12
- 4. Color scheme Komissionka 1 Minelli Pastel shades makes the store feel like it¡¯s a living room Lush Paul&Joe Mamas&Papas Thursday, November 1, 12
- 5. What type of ?oor do the stores have? Tiles Parquet Never noticed that parquet 40% makes me feel more comfortable 60% Thursday, November 1, 12
- 6. Cash register If cash register is located on the opposite side to the entrance, it¡¯s noticeable when entering the store, and also makes you ?nd the exit after purchase very quickly. Thursday, November 1, 12
- 7. About ratio of salespeople to customers If salesperson says something about his own opinion of goods, shows signi?cant features of goods without craziness, it at least induces customers to mull over Thursday, November 1, 12