OBTVPitchDeckOct23
- 1. Our Brand Media Cheryl Berry Founder
- 2. About Us Our Brand Media Group is the creator of OurBrandTV (OBTV) A platform focused on the Curators. It permits the creators to focus on being seen and removing marketing and distribution burdens. In all aspects, OBTV is a company for the betterment of all people. Therefore, 20% of its inventory to Non-profit and community news-worthy causes. OBTV is a United States based company located in Virginia. It was founded by Cheryl Berry a 20- year digital, print, media veteran. Recognized as a Virginia Association of Broadcaster's "Best of The Best" in 2017. Ms. Berry has produced television and radio broadcast programs. As well, she has helped other organizations through marketing and advertising campaigns. In 2022 Ms. Berry created her first streaming website and application design placed on Android and IOS devices. The beta test functionality was still not what was envisioned and therefore overhauled in 2023. More enhancements are envisioned to utilize and merge with new technologies.
- 3. The Problem Creative minds build great content. Their primary focus is making the content. They lack the ease to distribute the content. Creating your own channel across several platforms, requires web development skills and time and money. Creating a following organically significant time. Many young creators do not have the funding necessary to disseminate their products vastly nor the time to sync across multiple platforms. Furthermore, there are no mass broadcast platforms for people historically marginalized. No nationwide public television or radio broadcast station owned by people of color. Instead, the dissemination of information is controlled by major corporations public and private. These companies edit authentic voices or stifle them out completely.
- 4. Our Solutions Content upload Social Media Live Feeds Roku/Firestick Channel App and Website ? This affordable platform is designed as a “mini” network. We have made it easy to upload content, complete payment of order and download necessary forms and agreements. ? The curator need only upload the content in the correct and professionally filmed format. Affirm ownership rights and submit payment and scheduling request. ? This solution removes independent film productions or individuals from creating their own channel and enhances their own marketing efforts to gain and attract exposure.
- 5. Concept and Design A Streaming Channel (MVOD) that will Simulcast across several platforms at once. Platforms will include: Roku, Fire stick, YouTube Live, Facebook Live, Twitch and more. The Channel will be FREE for viewers and there will be donated inventory for Marginalized Community News and Awareness. Content Curators will pay for Channel Space, upload and book online. They will be required to submit all required attestations. There will be log-in and chat features. When not streaming, programs will still be available to play On-demand, via OTT channels, app and website.
- 6. Competitive Edge ? Reach outside of local broadcast market ? Easy upload and booking method ? Simplified Access ? Affordability ? Synchronization of platforms. OurBrandTV Real-Time Simulcast Channel Program Variety Mobile Viewer Statistics
- 7. Size of the Market Consumers are now spending more time viewing independent creator content than with Hollywood-produced (professionally-produced) content. Ad Spending is growing twice as fast on Creator Content vs. professionally-produced Streaming content Production in the Creator Economy has increased 15X since 2017
- 8. Size of the Market ? Approximately 300 million people in Television Households *Nielsen 2021 Survey *Census ? 20% of these are POC *Census *Nielsen ? 42 million people streaming in the USA ? We desire to penetrate 8% of this market or approximately 3.4 million people ? 80 Million Roku Users 20% Growth ? 209 million Netflix Subscribers Tubi delivers an 80% incremental reach to the top 25 cable TV networks, with 68% of its streamers also unreachable via other ad-supported video-on-demand (AVOD) platforms With major viewership growth – +58% – over the past 12 months, Tubi viewers streamed 2.5 billion hours in 2020, nearly doubling in streaming hours year-over-year It is estimated that there 64 Billion FB live views per day. Live videos are likely to get 20% more shares than other video content. Youtube shorts received an estimate of 50 Billion views per day. 0 50 100 150 200 250 2018 2020 2022 2024 Independent Streaming Channels Social Media Roku Netflix
- 9. Funding Requirements The Founding member has infused personal funds and numerous hours of sweat equity to establish company, create brand, maintain domain name and hosting as well as website and application build and setup. Estimated additional initial capital needs are $60,000 for base operations. Goal $180,000 with full-time wages and office space. Preferred Funding will be to Reg CF or Crowdfund for $150k Alternative will be to seek lesser amount of $60k with partnership buy-ins. Seeking 4 partners with specific skill sets. Partners will be given for 12.5% share each of company. Initial Capital investment per partner $15,000. Funds will be used for New Server, Additional technology development and marketing to accelerate growth. Cheryl Berry Founder Operations Partner Social Media Partner Tech partner Sales Partner
- 10. Why Us ? 20 years of Successful Media Business experience. ? 20 years of Successful Branding and Advertising experience ? 15 years of video production experience. ? Experience in a variety of mediums, print, broadcast, digital broadcast, social media and AI and Blockchain technologies. ? We are a combination of where traditional experience, current technology, creativity and business management for monetization come together. Creative Business Technology
- 11. Thank you! Our voices. Our Creations. Our Control.