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Octalysis Framework

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Andrea Saez

The Octalysis Framework identifies 8 core human motivations for driving engagement: Epic Meaning and Calling, Accomplishment, Empowerment and Creativity, Ownership, Social Influence, Scarcity and Impatience, Unpredictability and Curiosity, and Loss and Avoidance. It categorizes these into "white hat" cores that satisfy users through achievement and creativity, and "black hat" cores that make users feel obsessed through fear of missing out. The framework was created by Yu-Kai Chou to help design gamification strategies for user engagement and product adoption.

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Octalysis Framework Gamification in SaaS
What is the Octalysis Framework? ¡ñ Human-centered gamification framework created by Yu-Kai Chou. ¡ñ Used to drive engagement and product adoption. ¡ñ Has 8 core drives for human motivation: ¡ð Epic meaning and calling ¡ð Accomplishment ¡ð Empowerment and Creativity ¡ð Ownership ¡ð Social Influence ¡ð Scarcity and Impatience ¡ð Unpredictability and Curiosity ¡ð Loss and Avoidance
White hat Cores White hat core drives the user to feel powerful, fulfilled, and satisfied. It involves motivations that engage the user on expressing creativity and achievement through mastering of skills, resulting in a higher sense of accomplishments. (I¡¯ll save the world, after my cup of coffee!)
Core Drive 1: Epic Meaning and Calling This Core Drive is in play when a person believes he or she is doing something greater than oneself or was ¡°chosen¡± to take action.
Core Drive 2: Development/Accomplishment Development and accomplishment is our internal drive for making progress, developing skills, achieving mastery, and eventually overcoming challenges.
Core Drive 3: Empowerment and Creativity This drive is expressed when users are engaged in a creative process where they repeatedly figure new things out and try different combinations.
Black hat Cores Black Hat core drives make us feel obsessed, anxious and addicted. Also known as FOMO!
Core Drive 6: Scarcity and Impatience Completing tasks before time runs out.
Core Drive 7: Curiosity Unpredictability is the core drive of constantly being engaged because you don't know what is going to happen next. This is the primary core drive behind gambling addictions.
Core Drive 8: Loss and Avoidance Loss and avoidance is the core drive that motivates us to avoid something negative from happening. AKA FOMO!
But .. what about the other two?
Core Drive 4: Ownership This drive refers to users feeling like they own or control something. When a person feels ownership over something, they innately want to increase and improve what they own.
Core Drive 5: Social Influence This drive incorporates all the social elements that motivate people, including: mentorship, social acceptance, companionship, and even competition and envy.
8 core drives ¡ð Epic meaning and calling ¡ð Accomplishment ¡ð Empowerment and Creativity ¡ð Ownership ¡ð Social Influence ¡ð Scarcity and Impatience ¡ð Unpredictability and Curiosity ¡ð Loss and Avoidance
Octalysis Tool https://www.yukaichou.com/octalysis-tool/
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Octalysis Framework

  • 2. What is the Octalysis Framework? ¡ñ Human-centered gamification framework created by Yu-Kai Chou. ¡ñ Used to drive engagement and product adoption. ¡ñ Has 8 core drives for human motivation: ¡ð Epic meaning and calling ¡ð Accomplishment ¡ð Empowerment and Creativity ¡ð Ownership ¡ð Social Influence ¡ð Scarcity and Impatience ¡ð Unpredictability and Curiosity ¡ð Loss and Avoidance
  • 3. White hat Cores White hat core drives the user to feel powerful, fulfilled, and satisfied. It involves motivations that engage the user on expressing creativity and achievement through mastering of skills, resulting in a higher sense of accomplishments. (I¡¯ll save the world, after my cup of coffee!)
  • 4. Core Drive 1: Epic Meaning and Calling This Core Drive is in play when a person believes he or she is doing something greater than oneself or was ¡°chosen¡± to take action.
  • 5. Core Drive 2: Development/Accomplishment Development and accomplishment is our internal drive for making progress, developing skills, achieving mastery, and eventually overcoming challenges.
  • 6. Core Drive 3: Empowerment and Creativity This drive is expressed when users are engaged in a creative process where they repeatedly figure new things out and try different combinations.
  • 7. Black hat Cores Black Hat core drives make us feel obsessed, anxious and addicted. Also known as FOMO!
  • 8. Core Drive 6: Scarcity and Impatience Completing tasks before time runs out.
  • 9. Core Drive 7: Curiosity Unpredictability is the core drive of constantly being engaged because you don't know what is going to happen next. This is the primary core drive behind gambling addictions.
  • 10. Core Drive 8: Loss and Avoidance Loss and avoidance is the core drive that motivates us to avoid something negative from happening. AKA FOMO!
  • 11. But .. what about the other two?
  • 12. Core Drive 4: Ownership This drive refers to users feeling like they own or control something. When a person feels ownership over something, they innately want to increase and improve what they own.
  • 13. Core Drive 5: Social Influence This drive incorporates all the social elements that motivate people, including: mentorship, social acceptance, companionship, and even competition and envy.
  • 14. 8 core drives ¡ð Epic meaning and calling ¡ð Accomplishment ¡ð Empowerment and Creativity ¡ð Ownership ¡ð Social Influence ¡ð Scarcity and Impatience ¡ð Unpredictability and Curiosity ¡ð Loss and Avoidance