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OEP_MovatE presentation

Dwight Navis
Dwight Navis

The document proposes a mobile app called MovatE that aims to address the healthcare crisis by motivating users to move more, eat better, and change unhealthy lifestyle habits. The app would provide a personalized coach and gamification to help adults stay motivated to follow a healthy lifestyle. The goal is to shift healthcare costs from treatment to prevention by helping people live more actively and make better dietary choices. The proposal outlines plans for the app's features, target market, business model partnering with health-related organizations, and marketing strategy.

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MovatE Health OEP Positive Behavior Change Entrepreneurial Technology Class - Stanford
Healthcare Crisis 犢 US chronic disease costs skyrocket - over-weight, obesity, diabetes, heart disease 犢 These costs hurt US people & economy - can be reversed CONFIDENTIAL MovatE App Proposal by Dwight Navis
Time for a New Solution 犢Two trends converging 犢Healthcare Crisis 犢Mobile App Use Increasing 犢New Solution 犢Help Everyone 鍖nd the motivation to get and stay healthy 犢Shift health costs 犢From - What We Spend on Being Healthy 犢To - What Makes us Healthy CONFIDENTIAL MovatE App Proposal by Dwight Navis
Solution 犢 MovatE - application that helps people get & stay healthy Move get people moving - exercise, walking, playing motivate people to get up and go more than they do Eat - eat better, eat less, eat smart motivate people to think about what they eat change what they eat and how they eat Lifestyle change stop bad habits and behaviors that distracts them from improving their health. 犢 Motivate them to keep going CONFIDENTIAL MovatE App Proposal by Dwight Navis
Target Market - App Users 犢Adults 30 - Boomers 犢Want to be health 犢Too busy to identify healthy behaviors and change bad habits 犢Need help staying motivated to follow a healthy lifestyle 犢Smart phone user 犢20 - 50 million potential users and growing 犢International markets for future growth CONFIDENTIAL MovatE App Proposal by Dwight Navis
MovatE Use Case 犢 Joe (average American guy) Starts MovatE actions/intensity activities eating distractions CONFIDENTIAL MovatE App Proposal by Dwight Navis
MovatE Use Case 犢 Taking Actions plays with kids eats better walks the dog cuts out beer starts exercising competes with friends CONFIDENTIAL MovatE App Proposal by Dwight Navis
MovatE Use Case 犢 Results coach gives motivation & positive reinforcement watches his scores get better fun competing with friends health improves CONFIDENTIAL MovatE App Proposal by Dwight Navis
MovatE Use Case 犢 Rewards fun with family - Joe goes gol鍖ng with buddies - Joe everyone gets healthy & feels good costs go down CONFIDENTIAL MovatE App Proposal by Dwight Navis
Competitive Advantage - MovatE 犢 Focus on simple, key actions to promote good health 犢 Ability to customize to needs and lifestyle 犢 Provides motivation through a fun & persistent coach 犢 Easy to use interface 犢 Engaging CONFIDENTIAL MovatE App Proposal by Dwight Navis
Model - Digital Health Community 犢Gyms/Trainers/Sports Businesses 犢Health Professionals 犢Health related business - food, products, services 犢Grocery/food businesses 犢Sports gear businesses 犢Health dining businesses 犢Department stores & online businesses with health options CONFIDENTIAL MovatE App Proposal by Dwight Navis
Sales / Marketing Strategy 犢App Users 犢Start low cost social/digital marketing 犢Transition to traditional media & health channels 犢App store placement & viral loop development 犢Digital Health Community 犢Dedicated web site and app 犢Business Development 犢Telesales CONFIDENTIAL MovatE App Proposal by Dwight Navis
Future & Revenue 犢 Social business model health company 犢Connection services 犢Device data incorporation 犢Advertising 犢Beacons / Geo-fencing 犢 Data Collection to improve: targeted advertising in-app sales data services 犢 Online services CONFIDENTIAL MovatE App Proposal by Dwight Navis
Motivation 犢 The smartest minds of our generation shouldnt be working on getting us more addicted to Facebook or Twitter; they should be working on helping us get and stay healthy. Forbes, 5 Ways Technology Is Transforming Health Care 犢 Personal journey to get and stay healthy is the motivation for this app 犢 Family history - heart disease, over-weight, obesity, diabetes 犢 Great opportunity CONFIDENTIAL MovatE App Proposal by Dwight Navis

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OEP_MovatE presentation

  • 1. MovatE Health OEP Positive Behavior Change Entrepreneurial Technology Class - Stanford
  • 2. Healthcare Crisis 犢 US chronic disease costs skyrocket - over-weight, obesity, diabetes, heart disease 犢 These costs hurt US people & economy - can be reversed CONFIDENTIAL MovatE App Proposal by Dwight Navis
  • 3. Time for a New Solution 犢Two trends converging 犢Healthcare Crisis 犢Mobile App Use Increasing 犢New Solution 犢Help Everyone 鍖nd the motivation to get and stay healthy 犢Shift health costs 犢From - What We Spend on Being Healthy 犢To - What Makes us Healthy CONFIDENTIAL MovatE App Proposal by Dwight Navis
  • 4. Solution 犢 MovatE - application that helps people get & stay healthy Move get people moving - exercise, walking, playing motivate people to get up and go more than they do Eat - eat better, eat less, eat smart motivate people to think about what they eat change what they eat and how they eat Lifestyle change stop bad habits and behaviors that distracts them from improving their health. 犢 Motivate them to keep going CONFIDENTIAL MovatE App Proposal by Dwight Navis
  • 5. Target Market - App Users 犢Adults 30 - Boomers 犢Want to be health 犢Too busy to identify healthy behaviors and change bad habits 犢Need help staying motivated to follow a healthy lifestyle 犢Smart phone user 犢20 - 50 million potential users and growing 犢International markets for future growth CONFIDENTIAL MovatE App Proposal by Dwight Navis
  • 6. MovatE Use Case 犢 Joe (average American guy) Starts MovatE actions/intensity activities eating distractions CONFIDENTIAL MovatE App Proposal by Dwight Navis
  • 7. MovatE Use Case 犢 Taking Actions plays with kids eats better walks the dog cuts out beer starts exercising competes with friends CONFIDENTIAL MovatE App Proposal by Dwight Navis
  • 8. MovatE Use Case 犢 Results coach gives motivation & positive reinforcement watches his scores get better fun competing with friends health improves CONFIDENTIAL MovatE App Proposal by Dwight Navis
  • 9. MovatE Use Case 犢 Rewards fun with family - Joe goes gol鍖ng with buddies - Joe everyone gets healthy & feels good costs go down CONFIDENTIAL MovatE App Proposal by Dwight Navis
  • 10. Competitive Advantage - MovatE 犢 Focus on simple, key actions to promote good health 犢 Ability to customize to needs and lifestyle 犢 Provides motivation through a fun & persistent coach 犢 Easy to use interface 犢 Engaging CONFIDENTIAL MovatE App Proposal by Dwight Navis
  • 11. Model - Digital Health Community 犢Gyms/Trainers/Sports Businesses 犢Health Professionals 犢Health related business - food, products, services 犢Grocery/food businesses 犢Sports gear businesses 犢Health dining businesses 犢Department stores & online businesses with health options CONFIDENTIAL MovatE App Proposal by Dwight Navis
  • 12. Sales / Marketing Strategy 犢App Users 犢Start low cost social/digital marketing 犢Transition to traditional media & health channels 犢App store placement & viral loop development 犢Digital Health Community 犢Dedicated web site and app 犢Business Development 犢Telesales CONFIDENTIAL MovatE App Proposal by Dwight Navis
  • 13. Future & Revenue 犢 Social business model health company 犢Connection services 犢Device data incorporation 犢Advertising 犢Beacons / Geo-fencing 犢 Data Collection to improve: targeted advertising in-app sales data services 犢 Online services CONFIDENTIAL MovatE App Proposal by Dwight Navis
  • 14. Motivation 犢 The smartest minds of our generation shouldnt be working on getting us more addicted to Facebook or Twitter; they should be working on helping us get and stay healthy. Forbes, 5 Ways Technology Is Transforming Health Care 犢 Personal journey to get and stay healthy is the motivation for this app 犢 Family history - heart disease, over-weight, obesity, diabetes 犢 Great opportunity CONFIDENTIAL MovatE App Proposal by Dwight Navis