Presentation given by Martin Diedrich, founder of Diedrich Coffee and Kean Coffee
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Editor's Notes
#6: Diedrich Coffee failed because they lost sight of who they are and what they are there to doData/numbers/facts of Diedrich Coffee spinning out of control?
#9: Tell the story of what molded and influenced my values and worldview
#12: Then 17th, then spectrumThe growth from coffee wholesaler to coffee house