Offerpal Media is a venture capital-funded company that provides monetization solutions for social apps on Facebook and other platforms. They have over 1,000 publisher clients and generate millions of offer completions per month. Their top tips for turning a social app into a profitable business include having a monetization plan beforehand, including virtual currency in the app design, integrating Offerpal's monetization platform, maximizing distribution channels, and regularly updating the app with new features and optimizations.