際際滷

際際滷Share a Scribd company logo
際際滷 title goes here Offerpal Media Inc. Confidential Tips for Turning Your Social Apps Into a Profitable Business Facebook Garage: London April 8, 2009
Offerpal Media Background Quick Facts Venture Capital Funded : Series A ~ $5M  June, 2007, Northbridge, Interwest  Series B ~ $15M, 2009, DE Shaw Platform : Launched October, 2007 Publishers:   1,000+ Global advertising offers :  2,000+ Completions : Millions of offers/month Reach:   300M+ users per mo Technology : Proprietary & patents pending  Global:   Support ~ 100 countries;  50% localization completed Offerpal Media is the leading monetization solution for 80% of the top virtual currency apps on Facebook, MySpace, Bebo, Hi5  and many others.  Friends For Sale! (Lil) Green Patch Metropolis Vampires Speed Racing Zombies PuzzleBee Super Pets Rockstars Own Your Friends Blackjack The Hatchery Mobsters Pet Pupz Texas HoldEm Poker Make a Baby
User Engagement >$150 eCPM <10蔵 eCPM Monetization <$1 eCPM Card Games $400 MMORPGs Tamagotchi Games  Racing Owning Pets Green $225 $200 $175 $150 $100 $75 eCPM Category Network-wide eCPM: $150  $200  Average publisher payout: $75/day/1,000 users Conversion rate: >5% (40x better than traditional CPA) Revenue per completion: >$5.00  Show Me The Money - Highest Industry eCPMs CPM Banners CPC Adsense Monetization for  Virtual Currency and Digital Products
Top 10 Tips for Turning your App into a Profitable Business Have a monetization plan BEFORE you build your app(s) Must have virtual currency  Understand monetization potential for app genre & prioritize accordingly Multiple sources/sinks to build a healthy & sustainable economy  (functional, behavioral, decorative) Integrate Offerpal (avg configuration time 20 min) Maximize distribution channels  (OP installs, buy installs, cross promotion with other apps, expand cross platforms) Leverage all viral channels  (fbconnect, alerts, home page messages, email,) Product Maintenance   new features every 4-6 weeks; specialty items Optimization & promotional consultation  (exchange rate testing, UI testing, tabs, links, competitions, leaderboards)  Inspect what you expect   analyze and improve  (appsorama, offerpal)
Deepens user engagement Increases stickiness & pageviews  Improves virality  Focuses user attention Adds meaning to context  Generates competition Monetization opportunity Benefits of Virtual Currency
Join More Than 1,000 Top Apps Today! On-board in minutes:  http://apps.facebook.com/offerpalmedia Contact:  Julie Craft;  [email_address]

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