Off-peak

Oct 3, 2012Download as PPTX, PDF1 like262 views

This document discusses opportunities to increase performance of the Global Career Development Program (GCDP) during off-peak periods by tapping into different student statuses. It identifies potential student segments like graduates, inactive students, and students completing theses. Groups are tasked with creating products for these segments tailored to their needs. All data from a survey and group discussions will be uploaded to a Wiki to share opportunities for connecting entities and supplying internships when universities are on holiday breaks.

Off-peak periods
GCDP
Functional Connection

Why?
Increasing GCDP Performance during off-peak
Periods
October – November
March - April

How?
Tap into different groups of student statuses
Product Development and Approach
Connect entities with EP and TN supply during
off-peak periods

Global Survey
Filled in by LCPs

Holiday Breaks
Other student statuses – how the network
is approaching

What are the opportunities?
Holiday Breaks
Optional Class attendance
Graduates
Inactive students
Students doing their thesis
Integrate GCDP internships in the curriculum

Holiday Breaks
Connect the entities in order to
create the EP/TN supply at these
periods

AP – University Holiday Breaks
4 to (>6) weeks 2 to 4 weeks 1 to 2 weeks

Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Mainland
China
India
Indonesia
Japan
Taiwan
Malaysia
Singapore
Australia
Vietnam
Philippines
Hong Kong
New
Zealand
Pakistan

IGN – University Holiday Breaks
4 to (>6)
2 to 4 weeks 1 to 2 weeks
weeks
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Brazil
Colombia
Mexico
Peru
Southern
Cone

CEE – University Holiday Breaks
4 to (>6) weeks 2 to 4 weeks 1 to 2 weeks

Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Poland
Russia
Ukraine
Czech
Republic
Turkey
Romania
Serbia
Kazakhstan
Bulgaria

MENA– University Holiday Breaks
4 to (>6) weeks 2 to 4 weeks 1 to 2 weeks

Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

Egypt
Morocco

Africa– University Holiday Breaks
4 to (>6) weeks 2 to 4 weeks 1 to 2 weeks

Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Nigeria

Ghana

Tanzania

Kenya

WENA– University Holiday Breaks
4 to (>6) weeks 2 to 4 weeks 1 to 2 weeks

Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

Germany
Netherlands
Italy
US
UK
Greece
Canada

Connecting Entities
with EP/TN supply on off-peak periods

All Data with University Timelines of LCs will be
released to the network

*Survey respondents + through the Wiki

Optional Class attendance
Students in your student market
need to attend classes?

Just for some
faculties
17%
No
9%
Most common faculty with
optional class attendance:
Yes Business and Economics
74%

Targeting different Market segments
Graduates, Inactive students, Students doing
their thesis

There are LCs that are already targeting these
segments

No customized products yet

Integrating GCDP Internships in the
curriculum
 Get credits
 Recognize the GCDP internship as the mandatory
internship/practical experience required

Key points
Packaged products
Relevance with the faculty

GCP: AIESEC Athens – Spring 2012
 Relevance: Entrepreneurship (HOPE, Egypt)
 Packaging:
Preparation from Innovation & Entrepreneurship
Unit
Event about entrepreneurship after Return
Raised 5.000 € scholarships from University
 Business Plan Competition to recruit students
 Recognized as an internship for the Bachelor
Degree

Other Possibilities – from the Network
Get permission from faculty to be absent

University projects as research internships or
academic internships

GCDP internship during or after other student
exchange program of the university

Other Possibilities – from the Network
Applicants for Master programs that require
experience abroad or social work

Financial incentives: discounts in flight/bus
tickets, pocket money

University rewards top students of each
semester with a GCDP internship

Group Discussions
Create a product to tap a new segment for
off-peak

Each Group will have one of the following student
status:
1. Graduates
2. Inactive students
3. Students doing their thesis

Create a product for your segment
 What are their specific needs according to their
student status?

 How can we address them?

 What special product features will we add to
make it attractive?

 What communication channels will we use?

WIKI
All information, outputs & Data from the
Survey will be uploaded on the Wiki

Thank You*
Olga Mavi
GST GCDP
MCVP OGX GCDP – AIESEC Greece
olga.mavi@aiesec.net

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Off-peak

1. Off-peak periods GCDP Functional Connection

2. Why? Increasing GCDP Performance during off-peak Periods October – November March - April

3. How? Tap into different groups of student statuses Product Development and Approach Connect entities with EP and TN supply during off-peak periods

4. Global Survey Filled in by LCPs Holiday Breaks Other student statuses – how the network is approaching

5. What are the opportunities? Holiday Breaks Optional Class attendance Graduates Inactive students Students doing their thesis Integrate GCDP internships in the curriculum

6. Holiday Breaks Connect the entities in order to create the EP/TN supply at these periods

7. AP – University Holiday Breaks 4 to (>6) weeks 2 to 4 weeks 1 to 2 weeks Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Mainland China India Indonesia Japan Taiwan Malaysia Singapore Australia Vietnam Philippines Hong Kong New Zealand Pakistan

8. IGN – University Holiday Breaks 4 to (>6) 2 to 4 weeks 1 to 2 weeks weeks Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Brazil Colombia Mexico Peru Southern Cone

9. CEE – University Holiday Breaks 4 to (>6) weeks 2 to 4 weeks 1 to 2 weeks Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Poland Russia Ukraine Czech Republic Turkey Romania Serbia Kazakhstan Bulgaria

10. MENA– University Holiday Breaks 4 to (>6) weeks 2 to 4 weeks 1 to 2 weeks Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Egypt Morocco

11. Africa– University Holiday Breaks 4 to (>6) weeks 2 to 4 weeks 1 to 2 weeks Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Nigeria Ghana Tanzania Kenya

12. WENA– University Holiday Breaks 4 to (>6) weeks 2 to 4 weeks 1 to 2 weeks Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Germany Netherlands Italy US UK Greece Canada

13. Connecting Entities with EP/TN supply on off-peak periods All Data with University Timelines of LCs will be released to the network *Survey respondents + through the Wiki

14. Optional Class attendance Students in your student market need to attend classes? Just for some faculties 17% No 9% Most common faculty with optional class attendance: Yes Business and Economics 74%

15. Targeting different Market segments Graduates, Inactive students, Students doing their thesis There are LCs that are already targeting these segments No customized products yet

16. Integrating GCDP Internships in the curriculum  Get credits  Recognize the GCDP internship as the mandatory internship/practical experience required Key points Packaged products Relevance with the faculty

17. GCP: AIESEC Athens – Spring 2012  Relevance: Entrepreneurship (HOPE, Egypt)  Packaging: Preparation from Innovation & Entrepreneurship Unit Event about entrepreneurship after Return Raised 5.000 € scholarships from University  Business Plan Competition to recruit students  Recognized as an internship for the Bachelor Degree

18. Other Possibilities – from the Network Get permission from faculty to be absent University projects as research internships or academic internships GCDP internship during or after other student exchange program of the university

19. Other Possibilities – from the Network Applicants for Master programs that require experience abroad or social work Financial incentives: discounts in flight/bus tickets, pocket money University rewards top students of each semester with a GCDP internship

20. Group Discussions Create a product to tap a new segment for off-peak Each Group will have one of the following student status: 1. Graduates 2. Inactive students 3. Students doing their thesis

21. Create a product for your segment  What are their specific needs according to their student status?  How can we address them?  What special product features will we add to make it attractive?  What communication channels will we use?

22. WIKI All information, outputs & Data from the Survey will be uploaded on the Wiki

23. Thank You* Olga Mavi GST GCDP MCVP OGX GCDP – AIESEC Greece olga.mavi@aiesec.net

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Off-peak

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