Ogilvy Verge Expedia 13 9 7
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This document discusses using customer interaction as a competitive strategy in the travel industry. It notes that travel companies like Expedia must compete with airlines, hotels, tour operators and other online travel agencies. The document advocates focusing a competitive strategy on networking with suppliers and customers to build loyalty through positive experiences at each stage of travel planning and booking.
Ogilvy Verge Expedia 13 9 7
- 1. Engage Customer Interaction as Competitive Strategy Clive Peoples Head of Customer Communications Expedia
- 2. Some of our sites
- 3. The travel marketplace LCCs Scheduled airlines Tour operators OLTAs Metasearch engines
- 4. Competitive strategy Expedia GDSs Airlines Hotels Car Hire The Trip The Customer
- 5. Network effect Supply Customers Customers
- 6. User generated content 2000 User reviews a week 10,000,000 Tripadvisor Reviews
- 7. The future