Okto
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The document describes OKTO, a ring-shaped Bluetooth speaker and microphone that allows users to make calls and get notifications while their phone is in their pocket. OKTO aims to provide a hands-free calling solution for users aged 30-45 who use large-screen phones for business calls. The document outlines OKTO's target market niche, provides statistics on conversion rates and number of clients, and details plans for prototype development, market validation, crowdfunding, certification, and production to bring OKTO to market in 2016-2017. It introduces the founding team and their relevant experience in bringing consumer electronics to market.
Okto
- 3. Big screens?
- 4. OKTO is a Ring ¡ Bluetooth Speaker Microphone Battery Vibro-motor ¡ that allows you to make calls ¡ while your phone is in your pocket
- 5. Speak while using the screen
- 6. Age 30 - 45 Using Phablet for business speaking OKTO for:
- 7. OKTO¡¯s first market niche Never miss your calls Big screen is a burden CTRConversion rate Number of clients 3.1%8,2%8 200 000 We know how we will sell first 20 000 rings
- 8. 0 2000 4000 6000 8000 10000 12000 14000 2010 2011 2012 2013 2014 2015 2016 2017 2018 Wearable devices market value bln $ 7 140 12 642
- 9. No direct competitors features Smart watch Headset Other ring OKTO talking notifications comfortable price, $ 100 - 2000 5 - 50 150 - 250 150
- 10. Combine unique technology ? cover battery ? flexible PSB ? capacitive sensor ? microperforated and requires hydro- phobic materials or coatings ? antenna supposed to be made using laser structuring (LDS) method ? Headset Profile (HSP) protocol ? IP 55, IEC 60529 4 hours of talk time 10 grams weight all sizes waterproof
- 11. It was¡ Idea &
- 12. It became ? Market & user cases validation ? Start PR campaign ? Start sign up campaign ? Start preparation CM ? Site ? FB page ? Twitter 230 preorders Market research
- 13. 2-3Q 2016 Prototype ID sample Market validation CES2016 Crowdfunding Seed Certification Producing Online sales 1Q 2016 3-4Q 2015 Done it USA
- 14. Team Sergey Kushpelev. Founder, CEO Yury Kushpelev. Co-founder, COO Head of the fast-growing factoring bank department (according RA Expert 2012 , it was among TOP 10 Russian Banks). Implemented the project with the new car insurance plans (Alfastrahovanie LLC 2014) More then 120 000 clients. Timur Khabibulin. CTO More than 50 executed device projects. 10 devices are on the market in series manufacturing Armenui Eganyan. PR Executed the Internet Journal with more then 17000 followers
- 16. If you call me right now, I reply you by the prototype +7 916 040 9 111 sk@oktoring.com www.oktoring.com Sergey Kushpelev Founder & CEO OKTO +7 916 040 9 111