Old and/or young
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This document discusses different perspectives on aging and age. It notes that age is not just a biological fact, but is shaped by cultural beliefs and ideologies. It identifies different ways of categorizing age, including chronological age, cognitive age, and cultural age. It also discusses stereotypes associated with different age groups. Finally, it explores how marketers aim to define how people of different ages should act as consumers, but that personal experience and conceptions of age are also important factors.
![? Obviously, the lifespan must be seen
as something more than a biological
fact; it is a discursive or imagined
production, symbolic of a culture¡¯s
beliefs about living and aging [¡]
(Katz, 1996:39)
Cultural ageing](https://image.slidesharecdn.com/oldandyoung-130708055511-phpapp02/85/Old-and-or-young-2-320.jpg)
Old and/or young
- 1. Old and Young Maria Suokannas 25.1.2010
- 2. ? Obviously, the lifespan must be seen as something more than a biological fact; it is a discursive or imagined production, symbolic of a culture¡¯s beliefs about living and aging [¡] (Katz, 1996:39) Cultural ageing
- 3. ? Chronological age ? Cognitive age ¨C feel-age, look-age, do-age och interest-age ? Subjective age ? Cultural age ¨C How different ideologiesshape ¡±borders¡± for interpretingyour age and how your age identity is constructed Age concepts
- 4. Typicalways of categorizingpeople ? Age ? Sex ? Race
- 5. STEREOTYPES
- 6. 50
- 7. 50+
- 8. 45
- 9. 40+
- 10. 60
- 11. 65
- 12. 75
- 13. 55
- 14. 20+
- 16. Mister: You must be out of your 20's...or you would have ran when you saw my age Lady: Yes I am out of my 20s¡
- 17. So what is age all about? ? Marketers havetheiridea of howtheywantus to act as consumers at different age stages ? We all haveourownconceptionsabout age so it is aboutexperience and experiencing age ? It is about getting older and hopefullywiser all the time
- 18. Young Forever When I'm 64 You're Aging Well The Closest Thing To Crazy Coming Of Age From "Songs Of King Erik": En Visa Till Karin N?r Hon Hade Dansat(A Song For Karin After She Had Danced) Hey Nineteen September Song My Generation Young At Heart When You're Old And Lonely Voulez-vousdanser grand- m¨¨re Les Vieux Non Je N'aiRienOubli¨¦ Old Enough To Know Better A Couple More Years Keski-Ik? On Syv?lt?
- 19. ? j koivusalo
- 20. ? j koivusalo
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- 24. THANK YOU FOR LISTENING