Old Habits Die Hard
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Guest lecture on digital communication strategies in a disrupted landscape. Copenhagen Business School February 17 2017
Old Habits Die Hard
- 3. Hello.
- 10. Somebodys lying.
- 11. But 鍖rst
- 13. Today its all about these guys.
- 14. All about 鍖ash.
- 15. All about help.
- 18. Future agencies are problem solvers. Not ad agencies.
- 20. The rise of new model agencies.
- 22. Our business is infested with idiots who try to impress by using pretentious jargon. David Ogilvy
- 26. The human touch.
- 27. But make no mistake. Its still business as usual.
- 28. OK. So maybe theyre not lying to you.
- 29. The future creative is the hybrid creative.
- 30. Disruption and new technologies will never change basic behavioural mechanisms and human emotion.
- 32. Arts and sciences are one because they are human.
- 33. Dont be fooled by jargon.
- 34. Communication doesnt care about technology.
- 35. Future creatives are hybrid creatives.
- 36. Future agencies are not ad agencies. Theyre problem solvers.
- 38. ?