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Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model - Matt Carroll, The Walt Disney Company EMEA

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The document is a short quote by Mark Twain where he reflects on how much his father had learned in the seven years between when Twain was 14 and 21. When Twain was 14, he thought his father was ignorant, but by the time Twain turned 21 he was astonished by how much his father had learned in that time.

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OLD TRICKS FOR NEW DOGS When I was a boy of fourteen, my father was so ignorant I could hardly stand to have the old man around. But when I got to be twenty-one, I was astonished at how much he had learned in seven years. Mark Twain Matt Carroll Commercial Director, Disney Interactive matt.carroll@disney.com
Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model - Matt Carroll, The Walt Disney Company EMEA
Matt in 1996
Audience Question: How long have you been in the Interactive Entertainment biz? 1996 or before 1997-2004 2004-2008 2008-2011 Since 2012
Audience Question: How long has your business been in Interactive Entertainment? 1996 or before 1997-2004 2004 -2008 2008-2011 Since 2012
Introducing Kas
Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model - Matt Carroll, The Walt Disney Company EMEA
State of the Industry: 1996 Development Centric Lower levels of development cost Concentrated Retail environment with rules Marketing was niche & tactical PR was the #1 tool in the publishers armoury to create viral & word of mouth Customer Services were In-House
Audience Question: In 1996 - what was the size of the packaged leisure software industry in the UK (according to GFK/Charttrack?) Below 贈150k 贈150k-贈300k 贈300-贈500k 贈500k-贈750k Greater than 贈750k
UK market value Leisure Software 1995-2011 贈m Source: GFK/ChartTrack: UKIE
What can we learn from 1996-2012 The rise of the publishing function The rise of capital investment Competition got better The rise of brands, sequels and licenses The rise of mass-media campaigns Multi-format distribution Globalisation
5 Old Tricks for New dogs... 1. Build your organisation for the Long-Term Future in mind
5 Old Tricks for New dogs... 1. Build your organisation for the Long-Term Future in mind 2. Start with Great Content
Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model - Matt Carroll, The Walt Disney Company EMEA
Start with Great Content
5 Old Tricks for New dogs... 1. Build your organisation for the Long-Term Future in mind 2. Start with Great Content 3. Consistently build Trust from the beginning
Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model - Matt Carroll, The Walt Disney Company EMEA
5 Old Tricks for New dogs... 1. Build your organisation for the Long-Term Future in mind 2. Start with Great Content 3. Consistently build Trust from the beginning 4. Licenses/Sequels work
Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model - Matt Carroll, The Walt Disney Company EMEA
Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model - Matt Carroll, The Walt Disney Company EMEA
5 Old Tricks for New dogs... 1. Build your organisation for the Long-Term Future in mind 2. Start with Great Content 3. Consistently build Trust from the beginning 4. Licenses/Sequels work 5. Be Sure of success before you go to market
Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model - Matt Carroll, The Walt Disney Company EMEA
Final Thought...

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Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model - Matt Carroll, The Walt Disney Company EMEA

  • 1. OLD TRICKS FOR NEW DOGS When I was a boy of fourteen, my father was so ignorant I could hardly stand to have the old man around. But when I got to be twenty-one, I was astonished at how much he had learned in seven years. Mark Twain Matt Carroll Commercial Director, Disney Interactive matt.carroll@disney.com
  • 4. Audience Question: How long have you been in the Interactive Entertainment biz? 1996 or before 1997-2004 2004-2008 2008-2011 Since 2012
  • 5. Audience Question: How long has your business been in Interactive Entertainment? 1996 or before 1997-2004 2004 -2008 2008-2011 Since 2012
  • 8. State of the Industry: 1996 Development Centric Lower levels of development cost Concentrated Retail environment with rules Marketing was niche & tactical PR was the #1 tool in the publishers armoury to create viral & word of mouth Customer Services were In-House
  • 9. Audience Question: In 1996 - what was the size of the packaged leisure software industry in the UK (according to GFK/Charttrack?) Below 贈150k 贈150k-贈300k 贈300-贈500k 贈500k-贈750k Greater than 贈750k
  • 10. UK market value Leisure Software 1995-2011 贈m Source: GFK/ChartTrack: UKIE
  • 11. What can we learn from 1996-2012 The rise of the publishing function The rise of capital investment Competition got better The rise of brands, sequels and licenses The rise of mass-media campaigns Multi-format distribution Globalisation
  • 12. 5 Old Tricks for New dogs... 1. Build your organisation for the Long-Term Future in mind
  • 13. 5 Old Tricks for New dogs... 1. Build your organisation for the Long-Term Future in mind 2. Start with Great Content
  • 15. Start with Great Content
  • 16. 5 Old Tricks for New dogs... 1. Build your organisation for the Long-Term Future in mind 2. Start with Great Content 3. Consistently build Trust from the beginning
  • 18. 5 Old Tricks for New dogs... 1. Build your organisation for the Long-Term Future in mind 2. Start with Great Content 3. Consistently build Trust from the beginning 4. Licenses/Sequels work
  • 21. 5 Old Tricks for New dogs... 1. Build your organisation for the Long-Term Future in mind 2. Start with Great Content 3. Consistently build Trust from the beginning 4. Licenses/Sequels work 5. Be Sure of success before you go to market