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OИ-LIИE SHOPPINГ or e-Commerce in Russia (2000)

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Timur AITOV
Timur AITOV

ОИ-LIИЕ SHОРРINГ или состояние e-коммерции в России 1. Собственно, электронная коммерция в России отсутствует, так как мы не можем назвать коммерцией деятельность, которая не приносит прибыли. Если для определенности мы далее рассмотрим "чистый" Интернет-магазин (т.е. такой, который существует только в киберпространстве), то его деятельность можно охарактеризовать следующей строкой чисел: 50: 5: 0,5 Здесь 50 - обозначают затраты, требуемые для поддержки работы магазина в течение одного месяца (здесь и далее все показатели в тысячах американских долларов); 5 - характеризует месячный товарооборот и, наконец, 0,5 - обозначает доход, получаемый в месяц. Ясно, что при подобных показателях прибыль отсутствует или она отрицательна по величине. Приведенная строка цифр пригодна практически для любого "чистого" интернет-магазина. Если рассматривать самые крупные, то все числа надо умножить примерно на тройку и для крупного магазина строка будет выглядеть примерно так: 150:15:1,5 Для более мелкого все показатели надо разделить на двойку, но не больше, потому что иначе не из чего будет платить зарплату персоналу. Если рассматривать деятельность многоканального магазина (т.е. такого, который имеет материнскую оффлайновую компанию, такую, как универсальный магазин), то строку цифр, характеризующую его работу, придется переписать в обратном порядке: 0,5: 5: 50 здесь 0,5 уже будет обозначать пол-процентное повышение товарооборота материнской компании из-за косвенного влияния открытия Интернет-ресурса; 5 - обозначает (небольшое) количество Интернет-покупок в день (покупатели традиционных магазинов не любят покупать товар без примерки, поэтому число продаж одежды и обуви невелико в многоканальных магазинах) и, наконец, 50 - соответствует общему числу персонала материнской компании, вовлеченной в работу над проектом. Приведенные показатели многоканального магазина кажутся более предпочтительными для Интернет-торговли в России. Поэтому, если учесть наличие оффлайнового бренда и соответствующей инфраструктуры традиционного магазина, а также значительно меньший риск потерь, то электронная коммерция для многоканальных магазинов в России в ближайшее время пол

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O И -LI И E SHOPPIN Г or e-Commerce in Russia Timur AITOV, CEO, GUM-Internet, Moscow
Contents Pure online shops Multi-channel (“click-and-mortar”) shops Common problems and perspectives Applications for online shops Conclusions
Pure online shops : 50x5x0,5 Here : 50 K – maintaining a shop per a month 5 K – monthly turnover 0,5 K – revenues per month Variant for “Russian Amazon”: 150:15:1,5
Click-and-mortar : 0,5x5x50 Here : 0,5 % - means rise in turnover of “mother” company 5 – number of orders per day 50 - employees working on project
New! GUM-ARU Project GUM-Internet and 15 Best Russian Department Stores, members of ARU, Setting up New Company! RosBusinessConsulting’s solution will be cloning!
Association of Russian Departments Stores (ARU)
Net can support existing Brick-and-mortar business: Presenting information on goods and on possibilities to reserve them Presenting information on location of the shop and parking near it Support special marketing programs Raising efficiency and quality of services for online kiosks Using new methods of deliveries, etc. To raise the capitalization!
www.GUMinternet.ru
Poor, pure Internet shop… REVENUES must .GT. EXPENDITURES, so PURCHASES should go up 100 times! There are 500-1000 online shops, In a year this number drops to 10 ! Russian Market will have a correlation: 3:70%
I don’t believe in … Russians still believe well-known western brands !
Important problems:  Quality of goods :Internet shop is not so strictly controlled by fiscal agencies The legislation base concerning Internet shops is underdeveloped. Non-cash payments : in the existing system, both a client and a merchant are not secured enough. The R- department : all banks-acquirers for e-commerce should create their own departments on e-security as soon as possible.
Applications for online shops We have entry-level web-storefronts or single Store Solutions Applications do not support 10 000 purchases per day We need customized, integrated Solutions with open architecture INTERSHOP, FirePond, IBM WebSphere are good, but: Localization ? Implementation service? Education? Support , etc.
Conclusion #1 The Russian Internet is developing as a source of mass media and entertainment. There are several successful projects on selling information on the Internet, such as RosBusinessConsulting. However, there are few successful projects. E-commerce in Russia is in an embryo stage so far.
Conclusion #2 Multi-channel Internet shops will continue their development. However, no competition should be expected among them, as the volume of trade will remain low on average.
Conclusion #3 Multi-channel Internet shops are not a good target for investments as all profits go to the company which controls the shop. At the same time, promising trading sites like B2B will be created on the basis of large unions of multi-channel Internet shops
Conclusion #4 Pure Internet shops are still ineffective. In a about year or a year and a half there will be only about ten of them left on the market. These strongest Internet shops will control the market and make profits. The task of pure Internet shops right now is to survive during a necessary period of time.
Conclusion # 5 A struggle between software developers for B2B projects will start on the Russian market soon
About the author: Timur AITOV , PhD, (Physics and Mathematics), CEO GUM-Internet, LLC. Prior to joining GUMinternet.com Timur has developed and managed Computer Technology Center (an IT-department of Trade House GUM). He was responsible for hardware and software in the largest trade center of Russia during 7 years (from 1993 till 1999). Before 1993 he was a head of the “Securities Department of JSC TD GUM”. E-mail:aitov@gum.ru aitov@hotmail.com

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OИ-LIИE SHOPPINГ or e-Commerce in Russia (2000)

  • 1. O И -LI И E SHOPPIN Г or e-Commerce in Russia Timur AITOV, CEO, GUM-Internet, Moscow
  • 2. Contents Pure online shops Multi-channel (“click-and-mortar”) shops Common problems and perspectives Applications for online shops Conclusions
  • 3. Pure online shops : 50x5x0,5 Here : 50 K – maintaining a shop per a month 5 K – monthly turnover 0,5 K – revenues per month Variant for “Russian Amazon”: 150:15:1,5
  • 4. Click-and-mortar : 0,5x5x50 Here : 0,5 % - means rise in turnover of “mother” company 5 – number of orders per day 50 - employees working on project
  • 5. New! GUM-ARU Project GUM-Internet and 15 Best Russian Department Stores, members of ARU, Setting up New Company! RosBusinessConsulting’s solution will be cloning!
  • 6. Association of Russian Departments Stores (ARU)
  • 7. Net can support existing Brick-and-mortar business: Presenting information on goods and on possibilities to reserve them Presenting information on location of the shop and parking near it Support special marketing programs Raising efficiency and quality of services for online kiosks Using new methods of deliveries, etc. To raise the capitalization!
  • 9. Poor, pure Internet shop… REVENUES must .GT. EXPENDITURES, so PURCHASES should go up 100 times! There are 500-1000 online shops, In a year this number drops to 10 ! Russian Market will have a correlation: 3:70%
  • 10. I don’t believe in … Russians still believe well-known western brands !
  • 11. Important problems:  Quality of goods :Internet shop is not so strictly controlled by fiscal agencies The legislation base concerning Internet shops is underdeveloped. Non-cash payments : in the existing system, both a client and a merchant are not secured enough. The R- department : all banks-acquirers for e-commerce should create their own departments on e-security as soon as possible.
  • 12. Applications for online shops We have entry-level web-storefronts or single Store Solutions Applications do not support 10 000 purchases per day We need customized, integrated Solutions with open architecture INTERSHOP, FirePond, IBM WebSphere are good, but: Localization ? Implementation service? Education? Support , etc.
  • 13. Conclusion #1 The Russian Internet is developing as a source of mass media and entertainment. There are several successful projects on selling information on the Internet, such as RosBusinessConsulting. However, there are few successful projects. E-commerce in Russia is in an embryo stage so far.
  • 14. Conclusion #2 Multi-channel Internet shops will continue their development. However, no competition should be expected among them, as the volume of trade will remain low on average.
  • 15. Conclusion #3 Multi-channel Internet shops are not a good target for investments as all profits go to the company which controls the shop. At the same time, promising trading sites like B2B will be created on the basis of large unions of multi-channel Internet shops
  • 16. Conclusion #4 Pure Internet shops are still ineffective. In a about year or a year and a half there will be only about ten of them left on the market. These strongest Internet shops will control the market and make profits. The task of pure Internet shops right now is to survive during a necessary period of time.
  • 17. Conclusion # 5 A struggle between software developers for B2B projects will start on the Russian market soon
  • 18. About the author: Timur AITOV , PhD, (Physics and Mathematics), CEO GUM-Internet, LLC. Prior to joining GUMinternet.com Timur has developed and managed Computer Technology Center (an IT-department of Trade House GUM). He was responsible for hardware and software in the largest trade center of Russia during 7 years (from 1993 till 1999). Before 1993 he was a head of the “Securities Department of JSC TD GUM”. E-mail:aitov@gum.ru aitov@hotmail.com

Editor's Notes

  • #2: First of all, I would like to thank organizers of this seminar for an opportunity to deliver this speech and comment on the development of e-commerce in Russia before such a dignified audience.