Omi Sido - Machine Learning And Seo
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This document discusses machine learning and SEO. It mentions that Google is a business that aims to satisfy customers by displaying relevant search results. It also references the Word2vec algorithm and how relevance is crucial for searchers to click on results. The document emphasizes that SEOs should focus on creating relevant and valuable content for their audience to improve click-through rates and rankings.
Omi Sido - Machine Learning And Seo
- 1. Machine learning and SEO @OmiSido Omi Sido
- 2. Google is a Busine
- 3. every business want to satisfy its customers!
- 7. Whatever Google displays in the SERPs people will not click if it's not relevant to their query
- 8. Relevance
- 9. Relevance https://www.advancedwebranking.com/ctrstudy / https://www.advancedwebranking.com/ctrstudy/
- 10. The first rule of the seo club: you do not talk about CTR and SEO
- 11. Relevance
- 13. Relevance
- 14. Takeways Decode the ranking factor priorities for YOUR industry. Create irresistible/alluring snippets. Create comprehensive content that provides value and it's RELEVANT to your audience. Study your customer behaviour and adjust copy and website structure accordingly. Work with PPC and PR to increase brand awareness - brand awareness dramatically impacts click-through rates (CTR).